7 Spices Restaurant: Aims, Objectives, SWOT Analysis, Marketing Mix

This study focuses on the aims, objectives, SWOT analysis, and marketing mix of 7 Spices Restaurant. It provides insights into the background, vision, mission, strengths, weaknesses, opportunities, and threats of the restaurant. The study also discusses the segmentation, targeting, positioning, and marketing mix of the restaurant.

7 spices restaurant
MARKETING MIX
Product
Balti Hut posses’ wide product line that is classified into two broad categories
vegetarian and non-vegetarian.
Price
Balti Hut follows flexible pricing strategy for certain food items that helps
company to meet customer’s objectives.
Place
It is available in the centre market that causes it become easier to attract large
number of customers from wide variety food products.
Promotion
Balti Hut follows both type promotional channels i.e. traditional and online to
promote it’s brand image in the business market.
Conclusion
Restaurant has immense opportunity to grow its business by opening more
stores at different locations so that customers do not have to travel long.
Financial opportunities
Management of 7 Species Restaurant can collect funds
from different banking institutions and angel investors.
Background: The 7 spices restaurant is intended to serve the most
traditional and well known Indian food items. This restaurant will attract
customers from different various background to taste the most authentic
Indian food items at one place.
REFERENCES
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix
elements: A case study. International Journal of Social Sciences &
Educational Studies. 4(4).
Aim
To provide a fresh and comfortable place for the guests and the staff. By maintaining these aims will help in assuring fair profit that will allow
us to contribute to the society as a whole.
Objectives
 To achieve high level of customer satisfaction and to serve quality food and achieve higher revenue
 To acquire larger customers base by offering quality food and services.
Background
This study is based on The 7 spices restaurant, which focuses on providing customers with an amazing dining experience.
SWOT Analysis
Strength
 Ability to sell the product online
 High visible website
 Limited start up risk
 Good ventilation system
Weakness
 No R&D sector to research on product and customer satisfaction
 Poor relationship with the employees and the customers
Opportunities
 Affiliate relationship with related vendors and suppliers
 Increase delivery service
 Introduce new food items
Threats
 Increase in the price of the raw materials and inputs can cause rise in the product prices
 Competitors offering similar products at the lower price
Marketing mix
Product: 7spices restaurant would be provide wide range of food products from vegetarian to non-vegetarian and drinks along with huge
variety in the same.
Price: The price of the product will be placed reasonably lower as compared to the competitors.
Place: The 7spices restaurant will be located at the most busy and crowded place.
Promotion: The best way to promote the restaurant is to engage into television, pamphlets, radio along with social media advertising for
creating awareness among the consumers about the new restaurants. There are large number of users on social media which made it the most
reasonable and effective mode of promotion.
Financial opportunities
Banking finance is a safer technique to generate funds for different financial needs of the restaurants.
CONCLUSION
The 7 spices restaurant’s intention to provide quality service to its customers through its wide range and variety food products will be
a success. As it has the strength of its experienced staff and the good ambience, which will create an atmosphere for the customers to relax and
have their favourite, food items at peace.
REFERENCES
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social Research. 10(51).
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.
Introduction
This poster states about the various factors that need to be considered
by the firm for a successful implementation of business plan. It covers
SWOT analysis and marketing mix of the restaurant.
Vision: The main vision of 7spices restaurant is to provide high quality
food experience to its customers.
Mission: The mission is to increase its brand in such a way that when it
comes to food, the 7spices restaurant comes in the mind of customers.
Aim:
The aim of 7spices restaurant is to provide at fair price the most
nutritional and well-prepared meals using high quality ingredients.
Objective:
To maximize productivity and profitability by offering quality products
and services to the customers.
SWOT ANALYSIS
Strength
Well trained and experienced staff.
Take away option for customers
Ability to sell the product online
Weakness
High transportation costs
Limited flexibility in pricing the products
Opportunities
Continue business expansion through online portal
Ability to open additional stores
Threats
Changes in the regulations might impact the business
Departure of skilled and experienced employees
STP Analysis
Segmentation
The restaurant’s segment market will be people of all age
group and income level.
Targeting
The target customer group will be younger generation
including middle and upper class people.
Positioning
Restaurant will position its services in the mind of target
audiences by placing emphasis on hygiene and quality aspects.