Egg Station: Indian Kebab Restaurant in Central London
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Added on 2023/01/10
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Egg Station is an Indian kebab restaurant located in Central London, offering a variety of non-veg and veg dishes at affordable prices. Our mission is to become the customer's favorite kebab store.
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le in attracting tourists as well. Also, it will be located at Central London UK. Moreover, vegetarian taste will be included in it as well. (Cruz, Egg Station AbusinessPlanisinitiatedofanIndian restaurant as Egg station. It will provide variety of non veg and veg dishes to customer. In non veg it will be kebab rolls, meat balls, kebab rice etc and in veg the dishes will be paneer rolls, paneer tikka , sandwich etc. The restaurant will offer delicious and nutritious dishes to people. Mission- to become customer favorite Kebab store vision- to provide delicious Indian food items in UK objectives – to gain 10 % customer base in 6 months to earn profit of $1500 in 3 months. The egg station is started with aim of offering varietyofdishesmadeofkebabandegg. Besidesthat,itwillalsooffervegetarian dishes to people. The purpose is to provide Indian taste of kebab to people of UK. This will enable in attracting tourists as well. Also, itwillbelocatedatCentralLondonUK. Moreover, vegetarian taste will be included in it as well. (Cruz, Thornton, and Haase, 2020). SWOT analysis Strength It is offering variety of Indian kebab dishes to people Weakness TherearealreadymanyotherIndian restaurant in that area. Opportunities The restaurant can expand in other areas where most Indians live. It willenableingainingcustomer and increasing sales . Threat The can be threat of more entrants whichwillresultinrisein competition.
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Notes: Aim-The main target of the Egg station is to influence awareness of kebab and Indian taste in minds by making them cost-friendly. Objective– to gain 10 % customer base in 6 months to earn profit of $1500 in 3 months. Background-A business Plan is initiated of an Indian restaurant as Egg station. It will provide variety of non veg and veg dishes to customer. In non veg it will be kebab rolls, meat balls, kebab rice etc and in veg the dishes will be paneer rolls, paneer tikka , sandwich etc. mission-to become customer favorite Kebab store SWOT analysis strength-The food is offered at affordable prices. It contains both veg and non veg dishes with different combinations of it. weakness The competition is high enough for egg station to survive. opportunity Online home delivery can be provided to attract more customers threat The business may not be successful due to its low pricing strategy Marketing mix product –in Egg station there will be variety of products which is offered to people in both non veg and veg category. price- in order to attract more people and generate high revenueegg station will offer products at low prices. place- the restaurant will be located at Central London. This will help in attracing more people as it is crowded area. promotion – Egg station will promote it throughdigital marketing. In this social media will be used such as Facebook Twitter Instagram etc to promote food dishes. cost control- cost will be controlled by measuring expenses with profit earned. target market-they will all people of UK. conclusion-It can be summarized that poster is about of an Indian restaurant business is started in UK to provide taste of kebab rolls and various other dishes at affordable prices. The restaurant will be located at Central London where large number of people is attracted. Moreover, at low prices these food items will be provided REFERENCES Promotion- it is important to do promotion of business to create awareness within people. Thus, eggstationwillpromoteitthroughdigital marketing. In this social media will be used such as Facebook Twitter Instagram etc to promote food dishes. Also, personal selling will be done in which discount and offers will be given to first time customer. Product-here,therearevarioustypesof products which is offered to people in both non veg and veg category. In non veg kebab rolls, meatballsetcwhereasinvegpaneerrolls, sandwichwillbeproductsoffered.Also, services given is of home delivery. Place- it is necessary to decide place where product is easily available to purchase. Thus, egg station restaurant will be located at Central London where it will be convenient for people toreach.Theproductwillbeavailableat restaurant. (De Bernardi. and Azucar,., 2020). Price- the price needs to be effective enough so that customers are easily attracted. Thus, egg station will offer products at low prices. It will be done to attract customers at initial stage and then afterwards competitive pricing strategy will be followed. CONCLUSION It can be summarized that poster is about of an Indian restaurant business is started in UK to provide taste of kebab rolls and various other dishes at affordable prices. The restaurant will be located at Central London where large number of people is attracted. Moreover, at low prices these food items will be provided. The promotion will be done through digital marketing and social media. REFERENCES Books and journals Cruz, I.D., Thornton, A. and Haase, D., 2020. Smart Food Cities on the Menu? Integrating Urban Food Systems into Smart City Policy Making. InUrbanFoodDemocracyandGovernancein North and South(pp. 71-84). Palgrave Macmillan, Cham. De Bernardi, P. and Azucar, D., 2020. A European FoodEcosystem:TheEITFoodCaseStudy. InInnovation in Food Ecosystems(pp. 245-280). Springer, Cham.
De Bernardi, P. and Azucar, D., 2020. A European Food Ecosystem: The EIT Food Case Study. InInnovation in Food Ecosystems(pp. 245-280). Springer, Cham