Rahman Balti Restaurant: SWOT Analysis, Marketing Mix, and More

Rahman Balti Restaurant
INTRODUCTION
This report will project different factors related to Rahman Balti
Restaurant.
Vision
Rahman Balti Restaurant has a vision to serve the best food
experiences to all its customers.
Aim
The aim of Rahman Balti restaurant is to provide the best quality food
at the most affordable price range.
Objectives
 To achieve the best level of customer satisfaction.
Goal
 To make the dining affordable for all consumer base
irrespective to any social or economic class.
MARKETING MIX
Product
Product involves all such dishes restaurant offers to its customers.
Rahman Balti Restaurant provides wide range of food products in
vegetarian and non-vegetarian food segments.
Price
Pricing strategy is also a key factor that supports the growth of the
Rahman Balti Restaurant.
Place
The Rahman Balti Restaurant is available in the main market.
Promotion
Rahman Balti Restaurant promotes its food products and services with
the support of all key promotional tools.
STP Analysis
Segmentation
Company follows the behavioral and demographic segmentation
process.
Targeting
Company will target all food enthusiasts.
Positioning
Social media, radio and television will be used to position its
products.
Conclusion
The Rahman Balti Restaurant aims to serve the wide range of food
products at the most affordable price structure.
Financial opportunities
Management of Rahman Balti Restaurant can collect funds from
different banking institutions and angel investors.
Opportunities
 Business expansion opportunity
Threats
 Competition in market
SWOT ANALYSIS
Strength
 Quality food
 Cost friendly food items
Weaknesses
 Not active in product development strategies
Background
The Rahman Balti Restaurant is an Indian restaurant known for its
delicious Indian dishes.
REFERENCES
Bakhtari, A. R. and et.al., 2020, March. Assessing Industry 4.0
Features Using SWOT Analysis. In Asian Conference
on Intelligent Information and Database Systems (pp.

Poster Notes
Introduction
SWOT Analysis will conduct. This report will also project the elements of marketing mix
in respect to the restaurant.
Aim
It also has an aim to serve the best atmosphere for all the food lovers. It target to change
the perception of restaurants in the minds of people by making it cost friendly.
Objectives
 Serve quality food
 To achieve the best market share
Background
The restaurant is known for its authentic taste and natural background (Bakhtari and et.al.,
2020). The restaurant is well known for its traditional Indian food all across the globe.
SWOT Analysis
Strength
 Variety in dishes
 Online booking facility
 Active on social media
 Experienced and professional staff
 Provide home delivery services
Weaknesses
 No discount policy follow
 High employee turnover
 Poor guest satisfaction
 Low brand value
Opportunities
 Product development opportunity
 Online marketing and promotions
 Enhance delivery over internet
 New product launch
Threats
 Inflation increases prices of products over constant basis
 Increasing trend of online food delivery over swigy and other websites.