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Marketing Management of Yamada Denki's Food Processor

   

Added on  2019-11-19

14 Pages3382 Words229 ViewsType: 229
Finance
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Running head: SWOT ANALYSISSWOT ANALYSISName of the Student:Name of the University:Author Note:
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1SWOT ANALYSISExecutive SummeryThis paper provides a SWOT analysis of a cosmetic company named Yamada Denki. This isa Japan e based company. The report gives an outline of Japanese electronics market andmarket size and concentration. SWOT is the acronym of four wings- Strength, Weakness,Opportunities and Threats. It directly related to the marketing strategy, a company takeswhen it requires. This paper focuses on the analysis in the context of Yamada Denki. Thereason behind SWOT analysis is to evaluate the position of the organization in the market.Analyzing the four wings of SWOT, it concluded with the necessary measures, which are tobe taken as to reduce the weakness and threats.
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2SWOT ANALYSISTable of ContentsIntroduction....................................................................................................................3Concept of SWOT Analysis.......................................................................................3Brief History of Yamada Denki.................................................................................3SWOT Analysis of Yamada Denki............................................................................4Market Size............................................................................................................6Market Leaders.......................................................................................................7Market Distribution................................................................................................7Market Concentration.............................................................................................8Industrial Growth...................................................................................................8Findings......................................................................................................................9Explanation of the SWOT Table................................................................................9Recommendation......................................................................................................10Target Market.......................................................................................................10New Product Description.....................................................................................10Customer Value Proposition................................................................................10Justification of the New Product..........................................................................10Conclusion....................................................................................................................11References....................................................................................................................12
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3SWOT ANALYSISIntroductionThe report gives an outline about the market situation, market size and the targetconsumers. The word SWOT primarily is the acronym of four words, Strength, Weakness,Opportunity and Threats. These four are considered as the parameter to evaluate the growthof the organization. The purpose of this paper is the SWOT analysis of Yamada Denki Co.,Ltd. This is one of the largest Japanese electronics retailers. The company was founded in1973 and established in 1983.The company`s total business worth around $4.8 billion. Thesignificant product lines of Yamada Denki are electronic home appliances, mobile phonesand gaming gadgets, health and nursing appliances. In doing the analysis, a detaileddiscussion on the four wings of SWOT, related to the brand, will be done (Paprzycki 2013).This report sheds light exclusively on the integral planning of the company, which is requiredto make a report card about which may indicate the current position of the subject companyin the market. Lastly, the report suggests possible opportunities the company should be takingto uplift the company position and the possible measures to reduce the risk of gettingdefeated by the competitors in the market.Concept of SWOT AnalysisThe concept behind SWOT is that, it is a straightforward model, which decides themarketing strategy of a company. SWOT helps to decide which steps should be taken andwhich not. The word mainly consists of acronyms of four wings – Strength, Weakness,Opportunity and Threats. SWOT analysis analyzes the internal as well as the external factorsto attain a certain objective (Phadermrod, Crowder and Wills 2016).
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