Swot Analysis and Marketing Analytics of CUPA

Running head: SWOT ANALYSIS AND MARKETING ANALYTICS OF CUPA
SWOT ANALYSIS AND MARKETING ANALYTICS OF COMMON UNITY PROJECT
AOTEAROA
Name of the Student
Name of the University
Author note

SWOT ANALYSIS AND MARKETING ANALYTICS OF CUPA1
Answer 1:
Strengths
 CUPA has expanded to 14 community
enterprises with more than 300 people
that look into the issues of the
community.
 CUPA receives financial support from
the members and organisations like
the Hutt City Council, Pub Charity
and others that can help them to
expand in the future.
 It focuses on sustainable development
like the organic gardens as well as the
off-the-grid kitchen that helps increase
its reach.
 The community has collaborated with
The Common Grocer that provides
goods at a low cost and thus, the
community manages to keep the prices
low.
Weaknesses
 The community is dependent upon the
donations from other members.
 It believes that the marketing
strategies to increase awareness of the
services would convert into financial
support, which is a major drawback as
they are not self-sufficient.
 There is a necessity to understand the
micro and macro-marketing
environments so that the community
can reach its target market and provide
its services to the problems of housing
and homelessness (Phadermrod,
Crowder & Wills, 2019).
Opportunities
 CUPA can implement new strategies
Threats

SWOT ANALYSIS AND MARKETING ANALYTICS OF CUPA2
to increase donations for their various
projects.
 CUPA can build more homes for the
homeless people, provide food to them
and help in eradicating homelessness.
 Invest in more sustainable practices.
 Dependence on the financial support
from the members can make the
functioning of the community difficult
if the members refuse to allocate
proper funds to them (Gürel & Tat,
2017).
Answer 2:
Part A:
The micro environmental factors of the company depends upon the company, the
suppliers, the marketing intermediaries, the competitors, the public and the customers
(Armstrong et al., 2014). The company has taken active initiatives to decrease poverty and
homelessness in the localities and tried to reduce the problems of people who are suffering due to
lack of initiative of the government, inequality and lack of affordable housing policies. The
company’s association with the charities like the Salvation Army are adamant in removing
poverty and provide food to the needy. The company is dependent on the suppliers like the
Beeple Honey Collective and The Common Grocer for its functioning that enables them to feed
the poor. The marketing intermediaries are the strategies that the company employs in order to
ensure that the services that it provides to the people, reaches them and this is ensured by the
various websites on the social media platform (Paterson, 2016). They do not have a major threat
from any company, as it is a charitable trust that aims to help more and more people in the