SWOT Analysis and Operational Impact Analysis

Swot analysis and
Operational impact
analysis

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
SWOT analysis.......................................................................................................................3
Internal environment of CURRYS PC WORLD...................................................................3
The key drivers from the external and internal environments...............................................4
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6
Books and journals.................................................................................................................6

INTRODUCTION
The market climate is the conditions that directly or indirectly affect business. First, it
has two major influences, such as managerial relationships with staff, organisational
structure, corporate practises and several others, which may be internal factors within the
business company (Hamutoglu and Basarmak, 2020). Secondly, external factors consisting of
political factors, technical factors, social factors, economic factors and many more are a
market climate. Currys is an electric retailer based in the UK and the Republic of Ireland
owned by Dixons Carphone and is a British electrical retailer. It specialises in the sale of
home and household electronics. In Britain, many of its shops were traded under the name
Currys PC World, which represent the 1993 purchase by Dixons of PC World. This file
consist discussion on SWOT analysis and the key drivers from the external and internal
environments.
MAIN BODY
SWOT analysis
Internal environment of CURRYS PC WORLD
SWOT analysis is used to identify internal conditions of a company. The SWOT analysis of
CURRYS PC WORLD are explained below-
 CURRYS PC WORLD built in the
mind of the consumer a strong brand
image. As a result, they will draw
more consumers and loyalty thanks to
their strong brand value (Bhatti and
et. al., 2021).
 CURRYS PC WORLD is
characterised by its strengths as a
geographical diversion. In almost 14
countries they have almost shops. The
availability of their stores in the UK is
 The finance branch of CURRYS PC
WORLD is faced with problems.
They misconduct their financial
statements and announce that they
have to pay the UK government a fine
to circumvent their legal requirements
that no business shares incorrect
details with the government and its
owners (Mohsin, Ahmed and
Streimikiene, 2020).
 Their company from certain countries