SWOT Analysis & Operational Impact Analysis

GLOBAL BUSINESS ENVIRONMENT
BM461
NATALIA MARTA CZYZ
BNU: 22022322
LECTURER: Dr Muddasir
CW2: SWOT Analysis & Operational
Impact Analysis
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1. EXECUTIVE SUMMARY:
This report includes a SWOT analysis of internal and external factors on the UK
retail company Mark and Spencer, as well as an operational impact analysis of
SWOT selected drivers on departments such as Marketing and Finance and
concludes with a conclusion. Throughout this report, the secondary research method
has been used.
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TABLE OF CONTENTS:
1. EXECUTIVE SUMMARY:......................................................................................2
2. INTRODUCTION:..................................................................................................4
3. SWOT ANALYSIS OF MARK AND SPENCER:..................................................5
3A. STRENTGHS:....................................................................................................5
3B. WEAKNESSES:................................................................................................5
3C. OPPORTUNITIES:.............................................................................................6
3D. THREATHS:.......................................................................................................6
4. OPERATIONAL IMPACT ANALYSIS ON MARKETING AND FINANCE:..........7
4.A MARKETING......................................................................................................7
4.B FINANCE............................................................................................................7
5. CONCLUSION:......................................................................................................8
6. REFERENCES:.....................................................................................................9
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