Financial Performance & Business Intelligence
Added on 2020-05-11
9 Pages3284 Words64 Views
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By student name ProfessorUniversityDate: 31 October ,2017
1ContentsIntroduction and Overview ..........................................................................2SWOT Analysis.................................................................................................2Horizontal Analysis .......................................................................................3Vertical Analysis..............................................................................................3Trend Analysis ................................................................................................4Profitability Analysis.......................................................................................4Liquidity Analysis ............................................................................................4Debt Management Analysis ..........................................................................5Activity Analysis...............................................................................................5Conclusion........................................................................................................6Recommendation............................................................................................7Refrences........................................................................................................81 | P a g e
21) Introduction and OverviewApple is one of the largest multinational companies of the world and is the leader in technologicalinnovations and has been in the business since several decades. It indulges in providing consumerrelated services in the form of electronic gadgets that includes laptops notebooks and mobile phones. Italso provides various other online services. It is the best in the business and has large amount ofbenefits that are associated with working for it[ CITATION Gur17 \l 16393 ]. It was founded by Steve Jobsin 1976. The company has its own chain of retail stores all over the world where it sells latest appleproducts and is actively working to get better in their field of service. The overall revenue of thecompany runs into billion, the present CEO of the company is Tim Cook[ CITATION Vis17 \l 16393 ]. Thecompany enjoys huge consumer preference and high level of brand loyalty that makes the company oneof the most sought after companies of the world[ CITATION Vis17 \l 16393 ]. I this given assignment wewill compare the financials of the company with one of its top competitors Samsung. The varioustechnical horizontal profitable and other aspects of the company are analyzed along with reference tothe key accounting policies and disclosures.2) SWOT ANALYSISThe SWOT analysis of the above given company is stated below-Strength: The company is the leader in their field of business and were first to make the advent of smartphones in the world. The company enjoys huge amount of customer preference and brand loyalty. It isknown for its unique features and provides best quality products to the consumer[ CITATION Tri17 \l16393 ]. It has strong distribution channels, the products are supplied all over the world. It has a strongfinancial performance with one of the largest cash flow of the world[ CITATION Wer17 \l 16393 ].Weakness: One of the major weaknesses of the company is overdependence on iPhone sales. It makesthe company very vulnerable to the changes in the smart phone market and can end up affecting itsperformance in the future. There are new companies that are providing the same feature as apple atcheaper rates, thus that is one of the weakness of the company[ CITATION Kew17 \l 16393 ]. Opportunities: There has been huge increment in the use of internet and the entire world is movingtowards digitization. This is an added advantage for the company as Apple has fierce presence in thedigital world. The company is also moving towards expanding the mobile payment markets that willincrease the overall revenue of the company. 2 | P a g e
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