This assignment analyzes the Strengths, Weaknesses, Opportunities, and Threats (SWOT) facing the online flash sale platform SecretSales.com. It identifies key issues such as reliance on discounts, limited marketing reach, and lack of personalized experiences. The analysis recommends strategies to address these weaknesses, including hiring qualified staff, focusing on targeted advertising across age groups, and implementing personalization techniques to increase average spending per head and customer satisfaction.