SWOT Analysis of Tesco

SWOT Analysis

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Part 01..............................................................................................................................................1
SWOT Analysis...........................................................................................................................1
Part 02..............................................................................................................................................2
Impact of SWOT Analysis...........................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
SWOT analysis is conduct by the companies or businesses to know their four major
internal factors called; strengths, weaknesses, Opportunities, and threats. With the help of this
analysis the companies are able to take some specific decisions to grow in the market. This is
discusses the SWOT analysis of the Tesco. It is one of the leading retail companies in the United
Kingdom.
Part 01
SWOT Analysis
Strengths: Tesco has very powerful customers base in all over the world. In their home country
United Kingdom, it has large number of loyal customers. The company is also too good at their
expansion process (Rytych, 2017). Currently it has many stores out of UK, like; Ireland,
Malaysia, Czech Republic, Poland, Hungary, and Thailand, etc. It has some exclusive range of
products which really helpful in gain people attention in the market. The marketing team of the
Tesco is also very productive at their workplace. It always develops or innovate new ways of the
marketing which highly promote their products and services in the international market.
Tesco is also very successful in employ diversification strategy in their operations. It has
very popular range of clothing. It believes in provide trendy cloths to the customers, and this
aspect is very helpful for the company to attract new customers towards brand. From the last few
years the company also offering mobile phones to the customers.
Weaknesses: Tesco is not much successful in the retail markets major countries called; Japan
and United States. It is poor at facing competitors in the market which has high market shares
than Tesco (Patel, 2018). The company loose many customers after their controversies with
Weatherford and Varco. These controversies are raised because the Tesco is violated their some
patents. On that time company's market reputation was also decreased.
The company has many subsidiaries companies in the world, but they are not working
like Tesco. These subsidiaries are slow at their growth aspect. Some products and services of the
company are only affordable for the people which has high income and high standard.
Opportunities: Currently the Tesco uses high technology in their worldwide operations. So,
there are huge opportunities for the company to use some latest technological gadget and
equipment also in their business environment to gain effective results. The search &
development team of the company also has opportunities to innovate and develop some new
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