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Debenhams Case Study | Assignment

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Added on  2019-12-28

Debenhams Case Study | Assignment

   Added on 2019-12-28

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CASE STUDYCONTEMPORARY THEMEASSIGNMENT
Debenhams Case Study | Assignment_1
Table of ContentsCASE STUDY 1..............................................................................................................................3Case study of Debenhams...........................................................................................................3CASE STUDY 2..............................................................................................................................5SWOT analysis of Facebook.......................................................................................................5CASE STUDY 3..............................................................................................................................6Streets Ahead estate agency: David’s problems with Motivation and Leadership.....................6CASE STUDY 4 ............................................................................................................................7How Budgens can learn from Tesco in terms of equality and diversity.....................................7CASE STUDY 5..............................................................................................................................7Cash flow case study: Assets, liabilities, expenses and gains.....................................................7REFERENCES ...............................................................................................................................8
Debenhams Case Study | Assignment_2
CASE STUDY 1Case study of DebenhamsThe first case study which is based on the case of the Debenhams, it is one of the biggestgroup in line of departmental stores. They deals with all types of products and the brands, and isdoing very good in the market for their existing customers. For increasing their market share andto be more famous among the customers it is being suggested to the Debenhams that they shouldgrow their market in the field of women's casual wear. Women's are very much conscioustowards the fashion and they always want to have new and innovative things in the fashion. If thecompany will increase their business in such field then it will help in increasing the market shareof the company and will also have large amount of sales, which will eventually increase theirprofit and the number of customers will get attract more. For the new venture in their companywhich is related to the women's casual wear , Debenhams should make the proper marketresearch for the effective implementation of the plan. For this the quantitative research will behelpful, that will support in determining the size of the market. They can start their business bothin retail sector and also in online, by this many customers who are not able to come to the shopwill do the online shopping and by this company will be able increase the revenues. Questionnaire1.How regularly you do shopping at Debenhams ?Once in a weekOnce in a monthOnce in every 3 monthsOccasionally2.What is your priority ?PriceQualityNone3.How much do you spend in the store ?50-70less than 50more than 1004.Does Debenhams is good in providing good quality products and services ?
Debenhams Case Study | Assignment_3

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