Case Study on Strategies for the Company | Debenhams

Added on -2020-02-12

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Case study ofDebenhams
TABLE OF CONTENTSRESEARCH.........................................................................................................................................3Case study of Debenhams................................................................................................................3MARKETING AND DIGITAL SOCIETY..........................................................................................4SWOT analysis of Facebook............................................................................................................4Motivation, Leadership and HRM....................................................................................................5Equality and Diversity in Corporation.............................................................................................6Accounting model employed by corporation...................................................................................8REFERENCES...................................................................................................................................10
RESEARCH Case study of DebenhamsIn order to do the market primary research is a good way to obtain information to plan thestrategies for the company so that there is good profitability and market growth. It helps thecompany to determine the target audience, demands and needs of the customers, etc. Debenhamscould use the method of customer interviews. The qualitative analysis could be conducted by takinginterviews of customers of different cultures, opinions etc. This will help to generate a betterunderstanding of the customer choices and demands. For quantitative analysis could be done byquestioning the customers face to face or by conducting an online interview. The questionnairecould contain quantitative questions which includes statistics. This will help to generate effectivestrategy to conquer the market. The following questions could be used to conduct the primary research.1.How often do you shop from Debenhams and what product you buy the most?2.What brand you prefer for clothing and why?3.What do you think is the most attractive feature of Debenhams?4.Can you say a little about the fashion trends and craze?5.What improvements would you want in Debenhams?6.Can you give me a ranking of the brands available in the market?After conducting the interview the information is to be recorded and analysed. Ethical research helps in determining the acceptable and unacceptable stuff. There arepossibilities that during the research some customer may feel bad due to some questions or words. Itprevents the falsifying of data. For conducting an ethical research firstly the company must takepermission of the customers and ask them whether they are ready to answer the questions. This canbe done by taking permission on phones, emails, online or face to face. The questions preparedshould be first checked and approved by other members also and the questions should be madekeeping in mind that no harm is caused to anyone by the wordings or statements. All the data shouldbe kept confidential (Chuang, Jackson and Jiang, 2016). The name number or any other data shouldnot be misused or revealed. It will help to follow the Data Protection Act 1998.Secondary research involves collection of information from previous or existing research.Debenhams should use retail data for internal methods which will save time and money. Forexternal method it could use the government statistics as they are accurate and correct. These can be

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