SWOT Analysis of Mitsui & Co. (Australia) Ltd.: A Comprehensive Assessment

ASSESSMENT 3
Company based problem

Contents
1.0 Introduction................................................................................................................................3
2.0 Methodological framework.......................................................................................................4
2.1 Introduction............................................................................................................................4
2.2 Rationale................................................................................................................................4
2.3 Elements of theory.................................................................................................................4
2.4 Diagram.................................................................................................................................7
2.5 Review of industry sector......................................................................................................8
3.0 Analytical Discussion..............................................................................................................10
3.1 Analysis of Strength............................................................................................................10
3.2 Analysis of Weakness..........................................................................................................11
3.3 Analysis of Opportunities....................................................................................................12
3.4 Analysis of Threats..............................................................................................................12
4.0 Conclusion and Recommendations..........................................................................................13
4.1 Conclusion...........................................................................................................................13
4.2 Recommendations................................................................................................................14

1.0 Introduction
This report continues from the part-1 where SWOT analysis was discussed over Mitsui & Co.
(Australia) Ltd. It is the subsidiary part of Mitsui & co. Company was established in the year
1901 in Sydney, Australia1. Their major functions include trading, investments and services.
Their different segments include oil, gas, coal, power generation, salt, food, financial services
and iron ore. They come into existence in the year 1956 and their head office is in Melbourne,
Australia.
Vision statement: - Their vision statement focuses over meeting increasing demands of their
respective customers from worldwide and become global leader. They set their aim to contribute
about 35% in their overall GDP by 2030 and increase the ratio to 50% by the year 20502.
Mission statement: - Their mission statement focuses over creating better future so that the
demands of the people can be fulfilled3.
Values: - Their values include build trust with fairness and humility and focus towards setting
high standards and make contribution in their society. They accept the challenge of continuous
improvement and encourage the development of culture of open-mindedness3. They are highly
focused over developing others as well as oneself to achieve at full potential.
Group of companies: - Mitsui & Co. (Australia) Ltd. is having four group companies that include
Mitsui Coal Holdings, Mitsui E & P Australia, Shark Bay Salt and Mitsui Bussan Woodchip
Oceania.
1 Mitsui & Co. (Australia) Ltd., (2018). Company Profile. [Online]. Mitsui & Co. (Australia) Ltd. Available at:
https://www.mitsui.com/au/en/company/profile/index.html. [Accessed On: 13-05-2018]
2SHRM, (2018). Mission & Vision Statements: What is the difference between mission, vision and values
statements. [Online]. SHRM. Available at: https://www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/
isthereadifferencebetweenacompany%E2%80%99smission,visionandvaluestatements.aspx. [Accessed On: 13-05-
2018]
3 Mitsui & Co. (Australia) Ltd., (2018). About Us. [Online]. Mitsui & Co. (Australia) Ltd. Available at:
https://www.mitsui.com/au/en/company/index.html[Accessed On: 13-05-2018]

They are globally available and functioning in 66 nations. These nations include Russia, France,
China and Japan. They run their functions with the help of the 138 offices that are located in
these 66 nations and help them in showing their presence at global level4.
2.0 Methodological framework
2.1 Introduction
Methodological framework is that approach that helps in making explicit and structuring the
assigned task so that it get performed effectively. For the purpose of this conceptual framework
and Research Method Framework is followed5. There are nine elements or components included
that help in process of develop a good research and avoid messy process. These nine elements
get categorised into 2 parts one is “T” (Problem, Purpose, Research questions and Conceptual
framework) and “U” (Literature review, overall approach, data collection, data analysis and
conclusion).
2.2 Rationale
The rationale behind selecting this theory is to minimise the weakness and threats along with
enhancing strength and avail opportunities. The nine elements of the theory help in getting the
desired results like enhancing overall performance at global level.
2.3 Elements of theory
There are nine elements in the theory that are as below: -
1. Problem: - This element helps in getting the real problem faced by the Mitsui & Co.
(Australia) Ltd. With the help of it undesirable symptoms get described. This head helps in
identifying the knowledge gap which gets filled to solve the problem identified6.
4 SHRM, (2018). Mission & Vision Statements: What is the difference between mission, vision and values
statements. [Online]. SHRM. Available at: https://www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/
isthereadifferencebetweenacompany%E2%80%99smission,visionandvaluestatements.aspx.
5 Helms, M.M. and Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research
from the last decade. Journal of strategy and management, 3(3), pp.215-251.