Exploring the Mediating Role of Autonomous Motivation in Strategic Planning
Added on 2019-12-18
19 Pages5939 Words650 Views
Business DevelopmentLeadership ManagementHealthcare and ResearchEnvironmental SciencePolitical Science
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Business strategyUniversity BUSINESS STRATEGYName:Professor’s name:
Business strategyTable of ContentsTask 1........................................................................................................................................3Introduction:...............................................................................................................................31.1Mission, vision, objectives and competencies of the company:...........................................31.2 Planning and formulating strategies:...................................................................................41.3 Effectiveness of the strategic planning techniques:............................................................5Task 2........................................................................................................................................52.1Strategic positioning of Nissan UK concerning the SWOT analysis:...................................52.2. PESTLE analysis:...............................................................................................................62.3. Stakeholder analysis:..........................................................................................................82.4. New strategy for Nissan:.....................................................................................................8Task 3........................................................................................................................................93.1 Alternative strategies relating to the marketing entry:.........................................................93.2 Selection of strategies:......................................................................................................11Task 4......................................................................................................................................114.1 Role and responsibilities of personnel charged with strategic implantation:.....................114.2 Analysis of the estimated resource requirements for implementing a new strategy forNissan UK:...............................................................................................................................124.3 Evaluate the contribution of SMART targets to the achievement of strategyimplementation for Nissan UK:................................................................................................13Conclusion:..............................................................................................................................13Reference list:..........................................................................................................................15Page 1 of 20
Business strategyTask 1Introduction: Nissan Motor Company is well known Japanese multinational automobile company. Thehead quarter of the company is located in the city of Yokohama (Nissan, 2017). Thecompany is popularized due to its unique innovative strategy and stylish range of cars. It iswidely acclaimed for its combustion control of engine, zero emission facility of its vehicle, andfuel-efficient strategy.The company is placed in the third position due to its sales amount andrevenue recovering its operational profit. Car manufacturing is a complex function thatinvolves strategic planning, productivity and marketing. The functions are determined by itsaccuracy, strength, determination, effective planning, as there is no chance for errors in itsprevalence. Nissan the well known car manufacturing company, therefore, cannot take therisks of such chances as the outcome needs to adhere in producing first class quality fulfillingthe demands of the people across globe (Andre et al. 2017). The paper discuses themarketing strategy of the company, and how the implementation of the strategies havehelped in giving the company global acclamation. The paper focuses on the external andinternal influences that affected the company’s growth and development. 1.1Mission, vision, objectives and competencies of the company:The strategic planning of the company is very much essential to develop the market plan in aproper way and to help in the company growth in the global market. The Nissan Companybased in UK has some of the strategic planes that help the company to achieve the marketvalue and along with that with the help of the strategic planning is gaining the faith andconsideration of the customers. The company aims at providing the best value to thecustomers the sustainable process of the company products and services will give the directview to the market insight. The sustainable growth of the company will lead it towards thelong-term growth. The company is focusing on to make the enduring contributions to socialdevelopment as a valued and trusted member of the society (Yim et al. 2015). To changeand enrich the people’s life the company is strategizing the value for them. Nissan companyPage 2 of 20
Business strategyis doing the business with a view that they will provide the social service that includes, takingcare of the environment by doing the business, support and create agreed value foreducation and most importantly serving the humanitarian relief when it will necessary(Whittington, 2016). The social contribution is the most effective thing for them and they workbased on that sense to provide best service to the customers with a relation to the socialvalue. The company believes in creating the efficient service for the customers and cateringthe customer and the acknowledgement about every information of the company and therebythey wants to sell their products. 1.2 Planning and formulating strategies:The company will formulate the new strategies and it will help the company to bringpopularity and growth to the organization. Forecasting the value and the marketing objectivesfor the company is the main essential thing and the company before starting business, and toserve the service to the customer the company needs to look at the strategic value of themarket as well as the market itself. The formulation of strategies has started from the insightthat customers are the main consideration for them and they need to serve the best serviceto the customers. Not only by providing, the best service but the company also needs to lookat the strategic and effective pricing of the products. The customers avail the services whenthey will be happy with the service providence (Albrechts, 2013). The employees of theorganization and the marketing people need to know that they have to strategize the entireplan because of the customer preferences and effective pricing. The voluntary participationof the employees as well as the management team will help the company to get the bestplace in the customers’ eyes and also bring growth to the market. The marketing capabilitiesof the company and the objectivities that the company wants to achieve by the help ofmeasurable, realistic planning the company can achieve growth. Objectives of the companywill direct it towards the motivation and in future, it will accomplish anything within a certainperiod of time. Strategies are the main game plan for the company and the successfulstrategy formulation will bring the competitive advantages that the competitors cannot initiateeasily. The specific actions and the tactics will help the company to reach out to the largerPage 3 of 20
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