SWOT Analysis of Shell PLC

SWOT Analysis
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Internal Environment...............................................................................................................3
2. Definition of SWOT Analysis:................................................................................................3
3. Distinctive competencies and distinctive capabilities.............................................................4
4. Competitive Advantage...........................................................................................................4
5. Importance of SWOT..............................................................................................................4
6. Business Model........................................................................................................................4
7. Resources.................................................................................................................................5
8. Organisational Structure..........................................................................................................5
9. TOWS Analysis.......................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Royal Dutch Shell PLC is a British Oil and Gas company which has its headquarters in
Netherlands and the company has been incorporated in England. It is one of the largest company
in the industry and has vastly spread operational activities. In the following project report, an
attempt has been made to understand the strengths and weakness of the company with the help of
a SWOT Analysis.
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