logo

SWOT analysis of Santander bank

   

Added on  2021-01-02

6 Pages1289 Words277 Views
Internal strengths andweaknesses of specificbusinesses

Table of ContentsTASK 4............................................................................................................................................3REFERENCES................................................................................................................................6

TASK 4SWOT analysis of Santander bankStrengthsSantander Bank is one of the leading bank in United Kingdom in terms of deposits and isfourth largest in terms of branches (Volkan, 2018). It means they have huge number ofbranches all over the world.The another strength of this is that it has an ability of serving online banking services thatbasically includes mobile apps and also internet banking division which is known ascahoot. This bank also provided customers with 123 product range which ranked them third bestin United Kingdom.They also have an ability of lining up with huge customer range that includes individuals,businessmen and corporates. They also try in providing services including currentaccounts, credit products, savings and investments. WeaknessThe major weakness of this bank is that they have number of branches in single street invarious locations in United kingdom itself. The customer service provided by Santander bank is termed as worst and was ranked topin terms of the worst customer service in Banking satisfaction study.Thus, due to financial weakness , the credit ratings of bank were downgraded anddeclined.OpportunitiesThey have good opportunity of attracting high level of customers by introducing manymore innovative schemes as like 123 product range. Further, they must also try to improve their staff in terms of customer service byproviding them with appropriate training and development session. This will later helpthem in retaining existing customers and also in terms of future growth.This bank also have reductant branches in which they have invested huge amount.Therefore, Santander bank must reduce such branches and and try to divert those investedresources towards opening new branch in new area or region and also in providing

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
SWOT Analysis of Barclays Bank
|8
|1373
|94

Business Organisations and Environments in a Global Context - Assignment (Doc)
|11
|3128
|30

Swot Analysis - Barclays Plc
|8
|895
|94

International Business : Al Rajhi Banking & Investment Corporation
|6
|1457
|20

Assignment on the Role of Macroeconomics
|6
|1075
|49

Deutsche Banking Case Study 2022
|6
|1074
|21