Principles of Marketing: Analysis of Tesco's SWOT and Service Marketing Challenges

Principles
Of
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of the strengths, weaknesses, opportunities and threat facing the organisation......3
Identification of the organisation's key service marketing challenges for the next three years.. 4
Threats for the next 3 year's of service marketing challenges are follow as:.........................5
Analyses the threats through the theoretical principles of services marketing and provide
recommendations to overcome challenges within the constraints of strengths and
opportunities...........................................................................................................................5
CONCLUSION:...............................................................................................................................8
REFERENCES: ..............................................................................................................................9
Books and Journals:................................................................................................................9

INTRODUCTION
Marketing is the process of creating a goods and services designed to plan, price, promote
and distribute the want satisfying goods to the new and potential customers along with the aim of
profit margins in the company (Hajjat, 2021). The four basic principles of marketing are product,
price, place and promotion etc. are work together and other principles are people, process and
physical evidence etc. also known as marketing mix. The selected company is Tesco which
provides the retail products such as grocery store in supermarket, hypermarket and convenience
shop etc. Also it provides the financial services, telecom services, internet services and many
more.
This respective project report will cover under the principles of marketing consideration
to the company with the idea to help improvement in the organisation.
MAIN BODY
Analysis of the strengths, weaknesses, opportunities and threat facing the organisation.
It is a framework for identifying addition to analysing an organisation internal and
external factors. Internal factors consist the organization strength as well as weaknesses. Along
with that external factors including the organization opportunities and threats (Hockenberry,
2019). It is a method for assessing the competition, performance, risk and potential of an
organisation as well as part of the business. It enable them to increase the awareness of macro
external factors to make a effective business strategy and decision.
STRENGTH WEAKNESS
 Tesco is the largest grocery store and
supermarket in the Britain, U.K. It has
also famous in Ireland as well. With
the respective company, it provides a
different business that offers the
products and services in anything.
 It has more than 7000 stores spread in
14 countries across Europe and Asia
where it has a strong holding market.
 Tesco company has failure of all retail
stores, because company could not
export the products.
 Tesco has damaged the brand
reputation of the company. It has also
limited global presence in developing
country compared to the few
competitors. It consider the high level
of debts for company.