SWOT Analysis for Strategic Planning of Tianjin University of Finance and Economics Pearl River College

SWOT analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
SWOT analysis............................................................................................................................3
Implications of SWOT analysis for strategic planning................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals:.....................................................................................................................7

INTRODUCTION
In today's environment, every organisation needs to formulate strategy in order to attain
their goals and objectives. Strategy is concerned with the action which includes general direction
set for the company so that they can achieve the desired goals and objectives (George, Walker &
Monster, (2019)). In order to deal with the external environment forces, it is necessary for an
organisation to do strategic planning. Strategic planning is defined as discipline efforts which
produce decisions and actions in order to achieve goals and objectives. Strategic planning is
required in every type of organisation whether it is an educational organisation (Sheng, Zhao,
Zhang, Song & Miao, (2019)). In this context, Tianjin University of Finance and Economics
Pearl River College is undertaking in order to do a strategic planning. This college was founded
in 2006 in China. This report will be discussing SWOT analysis of an organisation so that they
will be able to do a strategic planning in an effective way.
MAIN BODY
SWOT analysis
SWOT analysis is an important tool that used by organisation in order to analyse their
internal strength and weakness. This will be become very useful for a strategic leader in order to
formulate as strategic planning that will assist them to achieve their goals and objectives in an
effective way (Hanlon, (2019)). Tianjin University of Finance and Economics Pearl River
College is the popular college of China which is currently expanding their educational business.
Due to this, they need to do a strategic planning which assists them to achieve the desired goals
and objectives. In order to perform a strategic planning, it is necessary for Tianjin University of
Finance and Economics Pearl River College to analyse their organisation's operations and
environment. It is the undergraduate level College which operated by non government
organisation. It is approved by ministry of education and jointly sponsored by the Guangdong
Pearl River Education Investment Company Limited and Tianjin University of Finance and
Economics. These are the important stakeholders which identified in this college. This will assist
them to take corrective action in an appropriate way. It can be only possible with the help of
SWOT analysis as it assist in determining what is happening within organisation. It includes