Swot Analysis

Swot Analysis

Table of Contents
Table of Contents
INTRODUCTION ..........................................................................................................................1
Swot Analysation: ......................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Swot Analysation:
This is a framework of strategic planning that allows to provide guidance where
individual person is identify strength, weakness opportunities and threats for specific company to
for attaining competitive advantages or certain business oriented task. By consider Apple
company which is one of more influence that enhance to excellence of product and exceptional
that helps to accomplish high competitive advantages through scanning internal capabilities.
Strength: Most valuable brand: As Apple is one of most influence and more trustworthy
technological base brand with having net worth of $234 billion. Global Presence: Apple is one of most valauble and reliable business venture when it
comes to manufacturing of advanced technological product and services such as gadgets,
mobile phones(iPhones), laptops(MacBook) and Digital smart watches. These variety of
tech based product generates millions of customer with their steady increments. Top technology: The using of technology by Apple company is their own called iOS
processor which is itself an innovative concept that change the models of phones which
determined better craft work in proficient technology devices.
 Effective Marketing Research: They have excellence team of marketing that helps to
promote in constant basis in offline as well as online ways. Apple has their own strategic
and innovative way to promote their products in digital platform for more customer
interaction.
Weakness: High prices: This is one of factor that Apple's product is premium base where it charges
high prices in market that creates less customer interaction because most of customer
focuses on economic base product in advanced technology. Limited promotional activities: Apple initially engage to solidified with their grounds
through establishing or gaining loyal customers, even within limited advertising
resources. There are other competitors which needs to achieve competitive advantages
that creates implication of retail stores.
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