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SWOT and PESTLE Analysis Apple

   

Added on  2020-04-15

5 Pages847 Words35 Views
Running Head: AppleApple

Apple APPLE SWOT and Pestle are closely related approaches to conduct the analysis of the business. Pestle stands for political, economic, legal, technological and environmental. SWOT stands for strengths, weakness, opportunities, and threats to the business. It helps the organization to take correct decisions so that the goals and objectives can be attained in an effective manner. SWOT and Pestle of Apple Company are discussed below:SWOT analysis Strengths The company is considered as a leading innovator among electronics brands. Apple is one of the largest brands that have a large market share. The company is present globally that gives impact on the competitors. Apple is considered as a leader in both domestic and international market.WeaknessThe weakness of the company is that it offers high price products to the consumers. There are many products that are incompatible with the accessories and third-party software. If the customer takes the decision to purchase an Apple product, then he or she has to continue with theApple only.OpportunitiesThere are many opportunities that exist in the market. The company is giving emphasis on transforming its Mac platform into a digital hub. This platform will give success and also retain customers in an effective manner. Apple has goodwill in the market for offering high-quality

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