Design Thinking and Innovation: A Case Study of Apple Inc

Design Thinking and Innovation
(A Case study of Apple Inc)

Table of Contents
INTRODUCTION......................................................................................................................1
About company......................................................................................................................1
SITUATIONAL ANALYSIS....................................................................................................1
SWOT analysis.......................................................................................................................1
PESTLE analysis....................................................................................................................3
Risk analysis...........................................................................................................................4
ASSUMPTION AND LIMITATIONS......................................................................................5
HYPOTHESIS...........................................................................................................................6
EVIDENCE FOR HYPOTHESIS..............................................................................................6
Palmer and Kaplan model......................................................................................................6
Double Diamond model.........................................................................................................9
EVIDENCE EVALUATION (Pro and cons)..........................................................................10
RECOMMENDATIONS.........................................................................................................11
Training and development:..................................................................................................11
Customer-oriented:...............................................................................................................12
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13

List of figures
Figure 1: Palmer and Kaplan model...........................................................................................7
Figure 2: Double Diamond model..............................................................................................9

List of tables
Table 1: SWOT analysis 1997...................................................................................................1
Table 2: SWOT analysis 2012...................................................................................................2