SWOT Analysis - Solution for Strategic Management

Title Page
Name:
Student id number:
Unit name and code: MGM3107 Strategic Management
Assessment Task 3 – Individual (SWOT Analysis - Solution)
Name of the company chosen and Industry:
Word Limit – Minimum 1500 – Maximum 1750 words
Total Words:
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TABLE OF CONTENTS
Main Elements Sub Elements Page
Number
1.0 STRATEGIC ISSUES - Summarise TWO issues in 2 Paragraphs from the
assessment 2
2.0 SOLUTION
TO YOUR
CHOSEN
STRATEGIC
OPTIONS and
SOLUTIONS
2.1 Contribute to Brand Image of the organization OR Contribute
to the bottom line – Profit OR Contribute to the bottom line –
Social and Environment STRATEGIC OPTION 1 – SOLUTION
# 1
2.2 Contribute to Brand Image of the organization OR Contribute
to the bottom line – Profit OR Contribute to the bottom line –
Social and Environment
STRATEGIC OPTION 2 – SOLUTION # 2
3.0 A stakeholder
analysis (Mostly
PRIMARY
STAKEHOLDER)
- obtain benefits
from my chosen
strategic option
3.1 A stakeholder analysis, mostly PRIMARY STAKEHOLDER,
relevant to your strategic option 1
3.2 A stakeholder analysis, mostly PRIMARY STAKEHOLDER,
relevant to your strategic option 2
4.0 Conclusion
5.0 Future
Direction
RECOMMENDATIONS -
 Strategy relevant to more profit and Customer satisfaction
 Strategy relevant to more Productivity
6.0 References –
APA Style
7.0 Checklist Acknowledgement Table
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1.0 STRATEGIC ISSUES - Summarise TWO issues in 2 Paragraphs from the assessment 2
Summary Table
STRATEGIC WEAKNESS – 5 ISSUES STRATEGIC ISSUES
Weakness 1: The company could not adapt itself to
the changing needs of the customers.
Weakness 2: Besides this, the company also failed
to adapt to the technological changes that impacted
its overall performance.
Weakness 3: Another weakness is that the company
only focuses on its target market and due to this, it
does not have any knowledge about the needs as
well as preferences of the customers in the market.
Weakness 4: It is way behind when it comes to
online business. This is because the website is poorly
developed and also, the level of engagement on
social media is less.
Weakness 5: There is a high impact of seasons on
the company and this is the last weakness of the
firm.
Issues # 1
One of the major strategies issues that are
faced by the respective organization is that it is
way behind in online business. Due to this,
there has been an impact on the number of
reservations.
Issues # 2
Another issue faced by the company is that it Is
not adopting to latest technology because of
which it is not able to serve the customers in an
effective manner.
Source: Assessment 2, Author
2.0 SOLUTION TO YOUR CHOSEN STRATEGIC OPTION 1 – STRATEGIC EFFECTIVENESS
Summary Table
Selected - STRATEGIC ISSUE CHOSEN SOLUTION - STRATEGIC ISSUES
Issues # 1
Way behind in online business
Solution 1
The company should strengthen its social
media presence across different platforms such
as Facebook, Twitter and Instagram. Besides
this, the company can also work on making its
website more engaging as well as user-friendly.
Solution 2
Another solution to the strategic issue is that
the company should focus on developing
marketing strategies that will help it in
attracting a greater number of customers.
Issues # 2
Lack of latest technology
Solution 1
The managers should provide effective training
to the employees so that they develop
knowledge about how to operate the same and
implement the same practically in their
respective jobs.
Solution 2
The solution is that the company should
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