Strategic Project Management Analysis
Added on 2020-02-24
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Running head: STRATEGIC PROJECT MANAGEMENT Strategic Project ManagementStudent Name:Student ID:Unit Code:Assessment Number:Due Date:% Weighting:I hold a copy of this assignment that can be produced if the original is lost/damaged. To thebest of my belief, no part of this assignment has been copied from any other student’s workor from any other source except where due acknowledgement is made in the text. No part hasbeen written for me/us by any other person, except where such collaboration has beenauthorised by the lecturer concerned.Thanking you,Date: Signature:
1STRATEGIC PROJECT MANAGEMENTExecutive SummaryBorders Group, Inc an international book seller was initiated in the early seventies by TomBorders and Louis Borders. The analyse of the competitive environment is necessary forevery organisation and Borders Group Inc. is no exception.Borders should have madeenvironmental analysis, should have taken modern approaches to prosper their business, butthey negotiate those and this negligence cost them too much. The SWOT analysis, thePESTLE analysis, the Poster’s Five Forces analysis have been made in the report. This reportbased on the SWOT, PESTLE and Poster’s Five Forces analysis show lights on Borders’project failures and the reasons behind those failures. SWOT analysis is more appropriate toknow the failure cases. This report measures Borders in terms of strength, weakness,opportunities and threats. It is found that their weakness outweighed their strength. They hadnot followed the customers’ wish and demands instead followed the traditional way ofmarketing. This report highlighted the solutions following which they could have avoided thedisaster. The further recommendations have also been stated in the report.
2STRATEGIC PROJECT MANAGEMENTTable of Contents1. Introduction............................................................................................................................32. Background of Borders Group Inc. and the project case.......................................................33. Discussion of standard criteria, such as those emerging in the reference section..................44. Critical identification and justification of the criteria that is appropriate..............................55. Critical analysis of the case based on the criteria were chosen..............................................76. Presentation of appropriate conclusions.................................................................................87. Provision of suggestions or recommendations in the event that the project should be re-runin the future................................................................................................................................88. Conclusion............................................................................................................................109. References............................................................................................................................11
3STRATEGIC PROJECT MANAGEMENT1. IntroductionThe company chosen for this report is Borders Group Inc. The analyse of thecompetitive environment is necessary for every organisation and Borders Group Inc. is noexception (Schwalbe 2015). The objective of the report is to highlight the strategic issuesBorders group faced and the reasons why they fail. The report will highlight the three analysis-the PEST analysis, the SWOT analysis andthe Poster’s Five Forces analysis on which Borders group faulty strategies can be examined.The SWOT analysis provides greater insights on the strength, weakness, opportunities andthe threats. From the SWOT analysis, the weakness can be measured. They have not followedthe customers’ demands and followed the traditional marketing. This report will highlightthose factors by which their faulty measures could have been mitigated and also therecommendations have been discussed.2. Background of Borders Group Inc. and the project case Borders Group, Inc an international book seller was initiated in the early seventies byTom Borders and Louis Borders. Duos who were both University of Michigan pass outsestablished book retail stores across USA (Kerzner 2013). They established a book inventorysystem and the quality of the inventory system was quite good at that times and earned famein quick times. However, due to tactical mistakes they made caused the downfall of thecompany (Strategic Analysis on Borders 2017). Borders Group, Inc’s failures to adapt withthe external and environmental analysis have been considered in this report and will bediscussed further.The reasons for the project failure-i. They were completely inattentive to the surrounding changes and public demands. With theadvent of the Internet, each and every retail store started to move to online marketing and the
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