Roblox vs Crowdy House: A Comparative Analysis

This assignment tasks you with comparing and contrasting two online gaming platforms: Roblox and Crowdy House. You'll delve into their respective products, target audiences, promotional strategies, and technical requirements. A SWOT analysis is used to evaluate the competitive landscape and internal factors affecting each platform. The analysis highlights key differences in skill requirements for development, product diversity, platform accessibility, and marketing approaches.

SWOT, PORTER'S
AND 5 FORCES FOR
ROBLOX AND
CROWDY HOUSE

TABLE OF CONTENTS
SWOT Analysis..........................................................................................................................3
PORTER'S VALUE CHAIN:.....................................................................................................4
5 Forces Model:..........................................................................................................................5
REFERENCES................................................................................................................................6

SWOT Analysis
Strengths Weaknesses
Roblox Crowdy House Roblox Crowdy House
Advantages of Social
factors. (Roblox, 2017)
The app allows
customers to create
their own groups.
On stop for all type of
shopping.
Effective customer
services.
Limitations in the
character creation tool
in the games.
Lacking in effective
countermeasures for
cyber attacks.
Ineffective delivery
operations. (Crowdy
House, 2017).
Limitation of
maintaining different
strategies for variant
departments.
Opportunities Threats
Roblox Crowdy House Roblox Crowdy House
Roblox can widen its'
platform by reaching
various countries to
meet the social
demands.
By developing
effective
countermeasures,
cyber attacks can be
reduced.
Increasing market
roots by unique
product range.
Implementing effective
delivery systems in the
entity.
Great possibilities of
system hacking.
There are various side-
effects of online
games to the kids.
High competition
level in market.
Source: Why Use SWOT Analysis?. 2017

PORTER'S VALUE CHAIN:
Support
Activities
Firm Infrastructure M
A
R
GI
N
Human Resource
Technology Development
Procurement
Primary
Activities
Inbound
Logistics
Operations
Software
Outbound
Logistics
Marketing
and Sales
Service
Value Chain Element Roblox Crowdy House
Firm Infrastructure Legal Legal, accounting,. financial
management.
Human Resource External Recruitment of
developers and other software
posts. Various training and
development sessions are
conducted.
Internal and external both
recruitment methods are used.
Technology Development All the business activities are
performed technologically.
Software assisted computer
systems for logistics and
supply chain management.
Procurement Cyber attack security services,
software, etc.
Transportation companies,
Software, Raw materials-
Wood, glass etc.
Inbound Logistics Effectiveness of games and
security systems are observed.
Programming Errors checking.
Quality Control
Supply chain management
Operations Software developing. Designing

Designing.
Production
Outbound Logistics Online selling (Management
technology policy, 2017)
Finishing goods, dispatch,
delivery, etc.
Marketing and Sales Digital advertising methods
are used.
Customer management
Order taking
Promotion
Services Wed developing guidelines.
Character designing plans.
Warranty
Warranty
Maintenance
5 Forces Model:
Force Roblox Crowdy House
Competitive
rivalry
High There are various entities
which are working in the same
field and possessing strong
marketing techniques.
Low There are less companies with
similar concept of providing all
needs under a roof.
Supplier
power
Low The basic requirements for the
development of the platform
minimum and thus, the
supplier power is low.
Low There are large number of
suppliers in the field and
hence, the supplier power is
low (Prince, 2016).
Buyer Power High As there is high level of
competition, the power of
buyer is high.
High High competition in the market
has increased the power of
buyer.
Threat of
Substitution
Low Online games have became an
integral part of this
modernised society and are
irreplaceable.
High The digital era may replace the
overall business by making the
platform online.

Threat of new
entrant
High There is an extreme high threat
of new entrant as the business
needs low investment and
keeps high popularity.
Low Huge investment is required in
this type of company hence,
threat of new entrant is low.
Source: Management technology policy, 2017
Key differences between Roblox and Crowdy House.
Features Roblox Crowdy House
Requirements Less skilled labours possessing
abilities of general operations.
Highly skilled employees are
demanded having reliable
knowledge of software
developer, networking, etc.
Product A wide range of products are
developed such as fashion,
lighting, lifestyle, home
accessories, etc.
Only two categories are there:
Single player or Multiplayer.
Platforms There are various stores where
they can be accessed. Also,
they deals in online mode of
shopping.
Microsoft windows, Mac OS
X, iOS, Android, Oculus Rift
are major platform where
Roblox functions.
Promotion More focused on regional
people and thus, print media
and TV are more used.
Promotion is mainly done by
social networking sites.

REFERENCES
Online
Prince, S., 2016. Porter’s 5 Forces: KSU’s Position in the US Freight Rail Industry. [Online].
Available through <http://marketrealist.com/2016/02/porters-5-forces-ksu-position-in-
the-us-freight-rail-industry/>. [Accessed On: 16th October 2017].
Crowdy House, 2017. [Online]. Available through: <https://crowdyhouse.com/about/>.
[Accessed On: 16th October 2017].
Management technology policy, 2017. [Online]. Available through
<https://www.ifm.eng.cam.ac.uk/research/dstools/value-chain-/> [Accessed On: 16th
October 2017].
Roblox, 2017. [Online]. Available through: <https://www.roblox.com/> [Accessed On: 16th
October 2017].
Why Use SWOT Analysis?. 2017. [Online]. Available through <https://www.smartsheet.com/14-
free-swot-analysis-templates>.[Accessed On: 16th October 2017].