International Tourism System: Analysis of Tourist Visitation and Destination Development in Sydney

Running head: INTERNATIONAL TOURISM SYSTEM
International tourism system
Name of the student
University name
Author’s note

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INTERNATIONAL TOURISM SYSTEM
Table of Contents
Introduction of location and discussion of main themes............................................................2
Analysis of tourist visitation......................................................................................................2
Attractiveness of the destination to tourists...............................................................................3
Issues related to tourism and destination development..............................................................4
Negative and positive impacts of tourism activity on the host location....................................6
Policy implications to achieve sustainable tourism outcomes...................................................8
References................................................................................................................................10

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INTERNATIONAL TOURISM SYSTEM
Introduction of location and discussion of main themes
The location chosen for the current assignment is Sydney which has recently gained
importance, as one of the important tourist destinations of Australia. Sydney also serves as
an important cultural centre of the country. It harbours some of the most important tourist
spots such as the opera house, harbour bridge, Sydney Mardi Gras, royal botanical gardens,
Luna Park, the beaches and the Sydney tower. The Sydney opera house has an iconic
Australian image and serves as one of the most important performing arts venues in the world
hosting stage shows which attracts talent from all across the world (Anwar 2016).
For the purpose of tourism promotion the New South Wales government has placed
importance upon some of the basic tourism promotional projects such as – Brand Sydney and
Visit Sydney. The Brand Sydney refers to strengthening the image and appeal of Sydney
whereas the Visit Sydney program aims at strengthening of dedicated business units to
tourism. Some of the core themes identified for Sydney tourism are- iconic attractions, food
and wine, style- fashion and shopping, national parks and green spaces, beaches, arts and
cultural experiences etc. The major shopping centres are open seven days a week where
people come for shopping from across the world (destinationnsw.com.au 2018). The opera
house shows are a mix of many different cultures whereas Sydney harbours some of the most
exciting beaches in the world such as Bondi Beach, Bronte Beach, Gordons Bay etc.
Analysis of tourist visitation
Sydney serves as one of the major tourist destinations of Australia due to its cultural
significance. It consists of a number of numbers of major tourists spots such as the Opera
House, Harbour Bridge, Royal Botanical Gardens. In this respect, some of the official
statistics could be taken into consideration for analysis of the tourist’s visitation to Sydney.

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INTERNATIONAL TOURISM SYSTEM
Sydney received over 9.9 million domestic overnight visitors on year-end 2016. The number
of domestic overnight trip on year end eve to New South Wales increase by upto 22.8
percent in four years (destinationnsw.com.au 2018).
In recent studies the purpose of the visits has been evaluated such as 35.2% visits
were made to friends or relatives, business visits made 33.2% of the annual visits and holiday
visits made 24.4% (cityofsydney.nsw.gov.au 2018). The region wise demographics could be
mentioned over here such as New South Wales was the largest tourist attractor in Sydney
with a percentage of 39.35 followed by Victoria at 20.6% and Queensland at 14.9%
(destinationnsw.com.au 2018).The age wise distribution of visitors could be mentioned over
here such as visitors within the age group of 15 to 29 comprised of 21.3% followed by
visitors within the age group of 40-49 years at 20.4% and 50-59 age group at 18.3%
(destinationnsw.com.au 2018).
The tourists visitations were further supported by a number of factors such as living
accommodation in Sydney, travel costs etc. Relatives property comprised of 45.0% of the
living accommodation, luxury 4 or 5-star hotels comprised of 17.2 % of the living
accommodation, whereas the below 4 start hotels comprise of 14.8% of the living
accommodations (cityofsydney.nsw.gov.au 2018). On an average, visitors to Sydney would
spend on average $272 per night. The domestic visitors to Sydney comprise of 26.8 million
whereas the international visitors comprised of 76.3 million in the year 2016/17.
Attractiveness of the destination to tourists
There are a number of factors which serve as the main tourist attraction in Sydney.
Sydney has been the centre for Olympics which invites a huge number of tourists to the
city (Peng et al. 2014). The city of Sydney had been emphasising upon the development of