Travel and Tourism Destination Sydney Assignment 2022

Running Head: Marketing
0
Travel and tourism
Destination SYDNEY
4/12/2020

Marketing
1
Contents
Overview of the tourist destination..................................................................................................2
Objective of the destination management plan................................................................................2
Strategies to support the achievement of these objectives...............................................................3
Two Changes in consumer travel patterns that offer potential opportunities for tourism...............4
Two Strategies that the destination management organization could implement in their next
destination management plan to promote a positive image.............................................................4
Packages..........................................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Marketing
2
Overview of the tourist destination
Sydney is the most popular destination in Australia and it is also the state capital of New South
Wales. Sydney is located on the east coast of Australia and it is one of the largest cities in
Australia. The destination Sydney is best known for its Harbourfront Sydney Opera House and
Sydney Harbour Bridge. Sydney is the costal metropolis city which has the highest residents
(Ruhanen, et al., 2013). This destination Sydney is also famous for the dozens of the beaches of
sunbathed which are at the coastline. Sydney is the top-rated tourist attraction place which
includes The Rocks, Harbour Cruises, Queen Victoria Building, Darling Harbor, etc.
Sydney destination has wonderful places to visit from amazing attracting points to fascinating
heritage and beaches. In the east location of Sydney, there is the Harbour to Bondi Beach, in the
north location there is the Palm Beach, in the west location there are the fun adventure activities
and in the south location, there is the oldest national park of Australia. In 2018 and 2019, Sydney
has been ranked first in Australia where the number of visitors is highest (Ziakas, 2013).
Through the Sydney tourism statistics, it was evaluated that $10.2 billion was so ended by the
international visitors and $9.3 billion was sent by domestic visitors (Mariani, et al., 2016). It was
found around 16.1 million tourists visit Sydney each year in which the international visitors are
4.1 million tourists.
Due to the spreading of COVID 19, the visitation number has decreased with the high rates and it
is impacting the whole tourism and hospitality industry. In the overseas arrivals also changes are
seen which is affecting the tourism of Sydney (Tussyadiah and Pesonen, 2016).
The objective of the destination management plan
There are certain objectives of the destination management plan which has stated below:
 To provide the quality infrastructure to the tourist
 To give the remarkable services to the tourist so that they could repeat the visitation in
the city and even promote the other visitor too.
 To emphasize mainly on the supply side of tourism (Herstanti, et al., 2014).
 To develop sustainable tourism in the country