This document discusses the target market, design, and pricing strategy for the T-Shirt Challenge. It also evaluates the team's performance and communication methods. Additionally, it analyzes the competition and highlights the unique aspects of the business.
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T-Shirt Challenge
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Contents TASK 1............................................................................................................................................3 Who is your target market? Why?..........................................................................................3 Why this design?....................................................................................................................3 What is your pricing strategy?................................................................................................3 How well did the team? How did you allocate the task? How did you communicate:..........3 What do you make of the competition?..................................................................................4 What you do anything differently?.........................................................................................4
TASK 1 Who is your target market? Why? T-Shirt has categorisedmarket into two categories, organised by the form of commodity that they buy. The first category are customers who want to put on their t-shirt an already produced image. The next category of those who choose to put custom works on t-shirt. It has chosen to segmentmarket by the goods it buys and it provides an efficient, simple way to reach the two categories. Another explanation for segmentation ofmarket between these products is that they are divided by the profiles for the purchasers of both products. Why this design? T-Shirtisinnovative new enterprise that enables individuals to customize a t-shirt tailored to their taste, in particulardesign onfront or rear. By using state-of-the-art technology, T-Shirt smartly! It would use machine sublimation to permitprinting of custom t-shirts as little as single unit in theproduction. What is your pricing strategy? Pricing is main factor in business which ensures profitability as well as sales. Here are certain pricing strategies we will apply in business: Ending price with non-rounded number, instead of a zero or five. Bundle t-shirts together and put price break Applypricing anchor. This implies the initial price is shown and only whatpaid for it. How well did the team? How did you allocate the task? How did you communicate: Our team did better in the area of advertising, optimising costs and packaging of T-shirts. For these 4 teams are made to handle procurement, selling, advertising and delivery. All these teamsareconnectedandcoordinatedthroughWhatsAppgroupandskypeaswellas communicated with each other and customers through social platforms.
What do you make of the competition? Our entity has identified 3 rivals/competitors, two local firms,third isInternet-based t-shirt designer: T-Shirt World:Specialized in silk printing this nearby rival. The remaining 30 per cent of their companies were silk printing. A minimal order of Ten withlead time2-3 weeks is required. This business uses onlypre-existing templates forsilk-screening as well as forsublimation of their artists. Shirt Shack—This small store is targeted for companies or teams with manufacturing lines of twenty. They do such a decent job, although they are static in terms of custom jobs. DesigningHouse—ThisisInternet-basedstorethatmainlysellscomputersublimation. DesigningHouse has a catalogue of about 200 pictures that the consumer can select from. They encourage consumers to use their own graphics. At all the consistency ofsublimations is poor since they could only be used offshelf technologies. Our business make competition with all these competitors by providing online and off- line facility of sales of t-shirts as well as by offering latest trending design t-shirts at lower costs and standard quality. What you do anything differently? Our unique design T-shirt make us different from all the competitors. One major thing we made different in business is design t-shirts as per designs provided by clients as per their requirements.