Case Study on Sony Ericsson

Added on - 22 Feb 2021

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Table of Content1.Introduction......................................................................................................................... 32.Objective............................................................................................................................. 33.1Mode of Entry ................................................................................................................ 32.1.1Collaboration............................................................................................... 32.1.2Joint Venture............................................................................................... 42.1.3Licensing..................................................................................................... 43.Strategy............................................................................................................................... 43.1Collaboration .................................................................................................................. 43.1.1 The case study of using the Collaboration......................................................... 43.1.2 The benefit of working collaboration between SHAPE and Sheffield HallamUniversity.................................................................................................................... 53.2 Joint Venture ................................................................................................................. 63.2.1 The case study of joint venture for Sony Ericsson............................................ 63.2.2 The benefit of working joint venture between Sony and Ericsson.................... 73.3 Licensing ........................................................................................................................ 73.3.1 The case study of licensing................................................................................ 73.3.2 The benefit of Sanrio work as licensing with other companies......................... 84.Limitation............................................................................................................................ 84.1 The unsuccessful case for joint venture between Danone and Wahaha ...................... 84.2 The comparison on benefits and risk of “Collaboration”, “Joint Venture” andLicensing” .......................................................................................................................... 95.Conclusions......................................................................................................................... 96.References......................................................................................................................... 10
1.IntroductionFor reach the customers in global market, most of the companies started to enter foreignmarkets to explore their business. Base on the company’s business nature, company’s sizeand the investment package, these all the factors to affect the decision of choosing the strategyas there are many ways to help your business to go into global, also there is not only onesingle way to fit for the company’s nature to explore their business into global market.Therefore, choosing the right entry mode is the critical factor when start to explore thebusiness into global market (Saylordotorg, 2020)In this paper, analysis some of the companies to use different entry modes to reduce the riskunder the minimize investment and political influence when they decide to corporate withdifference national companies.2.Objective3.1Mode of EntryEntry modes are one of the easy and faster strategy to getting the business and products intoforeign market in worldwide. There are difference strategies of entry mode that companies canchoose for foreign market entry, such as export mode, joint venturing, collaboration, andlicensing.Exporting is the simplest way for market entryand it is allows company to maintainthe existing business and the production while entry into the foreign market for distribution.Compared with other strategies, exporting is the most basic strategy to go into the foreignmarket with low implementation cost and reduce risk for business owner.(Saylordotorg, 2020)2.1.1CollaborationCollaboration is the cooperative export mode for the small and medium company toexplore the business or develop new products or services and upgrading the businesssize. Two difference nature companies can be connected as collaboration and share theresources, knowledge, investment and technology to each other’s. Collaboration is aimto improve the traditional business and gain the largest benefit with the limitinvestment in the global market. Due to share the experience and the technology withother company, it will reduce the chance for failure to explore new business or services.Also, collaboration can easier to create new ideas and improve the business and givinga new way to the companies. (Gregory, 2019; Idox, 2019)
2.1.2Joint VentureJoint venture is an intermediate entry mode which involves a contract with or sharedthe ownership, control and risk. It is a commercial agreement between two or moredifferent companies to co-operate a new particular business. Joint venture can cover alarge range of co-operation business arrangements which include difference degrees ofintegration. When companies want to explore or develop new business or servers, theeasy way is looking for the greater partner who has more expertise, resources, technicaland financial. Joint venture may be easier to see the involved potential benefit but itis also easier to failure without clear strategy plan, misunderstand the aim of subjectsor hard to make the commitment in the projects.(Ilari and Grange, 1999; UKEssays, 2017; Tony Robbins, 2020; WallStreetMojo, 2020)2.1.3LicensingLicensing is a legal agreement or contract between two parties, it is a relativelysophisticated arrangement to grant the right of the products or services with somespecific policy to another companies to use. Licensing is a particularly useful strategywhen the purchaser of the license has a large market share in the market that thecompany wants to entry. The licensee can keep the benefit that earned by the use of thelicensed items. As a return, the licensor can receive part of the profits for the productssale which are royalty out of their items.(Irwin, 2012; Corporate Finance Institute, 2017)3.Strategy3.1Collaboration3.1.1 The case study of using the Collaboration.SHAPE – the School for Higher and Professional Education (SHAPE) (SHAPE, 2020) wasestablished in 2013. SHAPE aim to teach the new knowledge and skill to the people whoworking in industry. As SHAPE is the important role for providing the international skillfulprogram, they started to work as collaboration with some local and international universities,such as United Kingdom, United States, Australia and Tai Wan.Sheffield Hallam University is the oversea universities in United Kingdom that workcollaboration with SHAPE. It is the famous universities in United Kingdom. They got manyexperience to develop the degree programs for international students over 150 countries.
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