Case Study of Joint Venture for Sony Ericsson
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Added on 2021-02-22
Case Study of Joint Venture for Sony Ericsson
Added on 2021-02-22
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Table of Content 1.Introduction......................................................................................................................... 3 2.Objective............................................................................................................................. 3 3.1Mode of Entry ................................................................................................................ 3 2.1.1Collaboration............................................................................................... 3 2.1.2Joint Venture............................................................................................... 4 2.1.3Licensing..................................................................................................... 4 3.Strategy............................................................................................................................... 4 3.1Collaboration .................................................................................................................. 4 3.1.1 The case study of using the Collaboration......................................................... 4 3.1.2 The benefit of working collaboration between SHAPE and Sheffield Hallam University.................................................................................................................... 5 3.2 Joint Venture ................................................................................................................. 6 3.2.1 The case study of joint venture for Sony Ericsson............................................ 6 3.2.2 The benefit of working joint venture between Sony and Ericsson.................... 7 3.3 Licensing ........................................................................................................................ 7 3.3.1 The case study of licensing................................................................................ 7 3.3.2 The benefit of Sanrio work as licensing with other companies......................... 8 4.Limitation............................................................................................................................ 8 4.1 The unsuccessful case for joint venture between Danone and Wahaha ...................... 8 4.2 The comparison on benefits and risk of “Collaboration”, “Joint Venture” and “Licensing” .......................................................................................................................... 9 5.Conclusions......................................................................................................................... 9 6.References......................................................................................................................... 10
1.Introduction For reach the customers in global market, most of the companies started to enter foreign markets to explore their business. Base on the company’s business nature, company’s size and the investment package, these all the factors to affect the decision of choosing the strategy as there are many ways to help your business to go into global, also there is not only one single way to fit for the company’s nature to explore their business into global market. Therefore, choosing the right entry mode is the critical factor when start to explore the business into global market (Saylordotorg, 2020) In this paper, analysis some of the companies to use different entry modes to reduce the risk under the minimize investment and political influence when they decide to corporate with difference national companies. 2.Objective 3.1Mode of Entry Entry modes are one of the easy and faster strategy to getting the business and products into foreign market in worldwide. There are difference strategies of entry mode that companies can choose for foreign market entry, such as export mode, joint venturing, collaboration, and licensing. Exporting is the simplest way for market entryand it is allows company to maintain the existing business and the production while entry into the foreign market for distribution. Compared with other strategies, exporting is the most basic strategy to go into the foreign market with low implementation cost and reduce risk for business owner. (Saylordotorg, 2020) 2.1.1Collaboration Collaboration is the cooperative export mode for the small and medium company to explore the business or develop new products or services and upgrading the business size. Two difference nature companies can be connected as collaboration and share the resources, knowledge, investment and technology to each other’s. Collaboration is aim to improve the traditional business and gain the largest benefit with the limit investment in the global market. Due to share the experience and the technology with other company, it will reduce the chance for failure to explore new business or services. Also, collaboration can easier to create new ideas and improve the business and giving a new way to the companies. (Gregory, 2019; Idox, 2019)
2.1.2Joint Venture Joint venture is an intermediate entry mode which involves a contract with or shared the ownership, control and risk. It is a commercial agreement between two or more different companies to co-operate a new particular business. Joint venture can cover a large range of co-operation business arrangements which include difference degrees of integration. When companies want to explore or develop new business or servers, the easy way is looking for the greater partner who has more expertise, resources, technical and financial. Joint venture may be easier to see the involved potential benefit but it is also easier to failure without clear strategy plan, misunderstand the aim of subjects or hard to make the commitment in the projects. (Ilari and Grange, 1999; UKEssays, 2017; Tony Robbins, 2020; WallStreetMojo, 2020)2.1.3Licensing Licensing is a legal agreement or contract between two parties, it is a relatively sophisticated arrangement to grant the right of the products or services with some specific policy to another companies to use. Licensing is a particularly useful strategy when the purchaser of the license has a large market share in the market that the company wants to entry. The licensee can keep the benefit that earned by the use of the licensed items. As a return, the licensor can receive part of the profits for the products sale which are royalty out of their items. (Irwin, 2012; Corporate Finance Institute, 2017) 3.Strategy 3.1Collaboration 3.1.1 The case study of using the Collaboration. SHAPE – the School for Higher and Professional Education (SHAPE) (SHAPE, 2020) was established in 2013. SHAPE aim to teach the new knowledge and skill to the people who working in industry. As SHAPE is the important role for providing the international skillful program, they started to work as collaboration with some local and international universities, such as United Kingdom, United States, Australia and Tai Wan. Sheffield Hallam University is the oversea universities in United Kingdom that work collaboration with SHAPE. It is the famous universities in United Kingdom. They got many experience to develop the degree programs for international students over 150 countries.
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