Vinacafé Bien Hoa - Assignments
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Added on 2020-11-05
Vinacafé Bien Hoa - Assignments
Added on 2020-11-05
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Table of Contents I. INTRODUCTION:......................................................................................................................... 5 1. The chosen company’s introduction: ........................................................................................ 5 2. Profile of the business: ............................................................................................................ 5 3. The structure of the ownerships/ shareholders:........................................................................ 6 II. TYPE AND PURPOSE: .................................................................................................................. 6 1. Type of VINACAFÉ: .................................................................................................................. 6 2. Vinacafe’s purpose:................................................................................................................. 7 3. The activities of Vinacafé:........................................................................................................ 8 III. SIZE AND SCOPE: .................................................................................................................. 10 1. Size: ..................................................................................................................................... 10 2. Scope: .................................................................................................................................. 12 2.1. THE LOCATE OF GEOGRAPHIC: ............................................................................................ 12 2.2. THE MARKETS OF GEOGRAPHIC: ......................................................................................... 13 2.3. THE TARGET CUSTOMERS: .................................................................................................. 13 IV. EXPLANATION OF THE FUNCTIONS OF THE COMPANY: .......................................................... 14 V. CONCLUSION: .......................................................................................................................... 18 VI. REFERENCES:........................................................................................................................ 18
I. INTRODUCTION: 1. The chosen company’s introduction: - Vinacafé Bien Hoa is the leading beverage company in Vietnam with a wide range of products including instant coffee, nutritious cereals and bottled beverages. - Vinacafé Bien Hoa is the first instant coffee company in Southeast Asia and was founded in 1968. Moever, Vinacafé Bien Hoa is also keeping the market share No. 1 in instant coffee and the leading position in branded beverage industry in Vietnam. - In addition, Vinacafe Bien Hoa has a rich product portfolio including strong brands recognized and trusted by consumers such as Vinacafe, Wake-Up, Café de Nam, Phil, Wake-Up 247 and Kachi. 2. Profile of the business:
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