Social Media Marketing for SMEs

This study explores the use of social media as a marketing tool for Small and Medium-Sized Enterprises (SMEs). It discusses the advantages and disadvantages of social media, traditional and digital marketing tools, and the impact of social media on SMEs in North Nicosia, Cyprus. The study aims to capture the extent of social media usage by SMEs for marketing purposes and the attitudes of SME owners, managers, and administrative staff towards using social media as a marketing tool.