Research proposal

Results

Contents
RESULTS / FINDINGS..................................................................................................................1
HYPOTHESIS 1..........................................................................................................................2
HYPOTHESIS 2........................................................................................................................10
HYPOTHESIS 3........................................................................................................................12
HYPOTHESIS 4........................................................................................................................14
RECOMMENDATION.................................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

RESULTS / FINDINGS
In this section of results and findings, the data collected will be analysed in order to achieve
the research aim of “To identify how augmented reality shopping applications impact the user
experience, willingness to buy and user satisfaction”. For the achievement of this aim, four
hypotheses were devised which will be tested in this section (Park and Yoo, 2020). It must be
noted that each hypothesis is intended to be tested using the questions which were asked from 73
respondents. The technique of analysis which is used in this section is frequency distribution.
Demographic information:
Before testing the hypothesis, it is important to analyse the respondents who has participated
in the study. For this, two questions in the questionnaire were related to demographic data of
participants which is gender and age.
What is your gender? Frequency
Female 49
Male 23
Prefer not to say 1
From the above frequency distribution, it can be seen that out of 73 participants, 49 were
females, 23 were males and 1 participant preferred not to reveal their gender identity. As the
percentage of females in this study is higher than males, there is a high possibility that the
responses are gender biased.
What is your age? Frequency
18 - 24 27
1

25 - 34 34
35 - 44 8
45 - 54 1
55+ 3
Above analysis of frequency distribution and graphical analysis is related to age
information of 73 participants of this study. This analysis helps in identify that out of 73
participants, 27 are aged between 18 to 24, 34 are aged between 25 to 34 and rest are aged
between 35 and above. This provides a clarity that the most of the participants of this study are
young people and by including young participants, a study on augmented reality is ensured to be
effective.
HYPOTHESIS 1
After analyzing the demographic information of the participants, it is now important that
hypotheses of this research are tested. In order to test the first hypothesis which states AR has
positive effect on UX which is expressed in product attributes such as PQ, HQ, HQ simulation
and AQ (Romano, Sands and Pallant, 2020), its related questions will be analyzed with
frequency distribution below:
1: I have used AR application to purchase products (e.g. furniture, sun-
glasses, clothing, jewelry) in the past Frequency
Yes 42
No 31
2