This paper explores the use of data analytics in tackling the firm’s business problem of Poo-Pourri. The paper includes visual, descriptive and predictive analytics to determine the relationship between sales and social media marketing. The study objective is addressed through answering the study questions.

Assessment 2 Information

Develop a data analytics application for an organization in an industry of your choice to enable data-driven decision making.

Discover how data analytics solves Poo-Pourri's business problem by analyzing sales and social media marketing.

Data Analytics for Social Media Marketing: A Case Study of Poo-Pourri

This paper analyzes the factors that influence house prices in the real estate industry using classification techniques. It discusses the methodology, analysis steps, assumptions, performance metrics, results, and evaluation. The paper provides advisory actions for short-term and long-term investments in houses.

Data Science and Big Data

Artificial Intelligence

Statistics and Probability

Factors Influencing House Prices in the Real Estate Industry

In this analysis we will discuss about marketing channels of companyone and below are the summaries point:-


	
	Social CRM using social media intelligence improves customer relationships and generates leads.
	
	
	SMO and SEO work together to increase exposure and traffic by leveraging social media platforms.
	
	
	Web analytics segmentation provides insights on user behavior, demographics, and platform preferences for targeted marketing campaigns.
	


Marketing

Exploring Marketing Channels of CompanyOne: Social CRM, SMO, SEO, and Web Analytics Segmentation

Analysis

This assignment analyzes the future business decision of AusPaper, an Australian paper giant, using descriptive analytics and visualization techniques. The study identifies key factors affecting customer satisfaction and strategic alliance, and provides regression and logistic models for predicting customer behavior. The assignment covers tasks such as correlation analysis, regression analysis, and maximum likelihood estimation. The course code for this assignment is MIS771.

Hartpury University and Hartpury College

MIS771 Descriptive Analytics and Visualization Assignment 2 - Future Business Decision of AusPaper

Drug Awareness

Central Lakes College

1. Executive Summary Objective To examine the factors t

POSTGRADUATE RESEARCH METHODOLOGY FOR HRM 7BSP1298-0901-2018 Abstract 4 INTRODUCTION 5 Research Objectives 5 Research Questions 5 Research Hypothesis 5 LITERATURE REVIEW6 RESEARCH METHODOLOGY7 Research Design 7 Data Collection 7 Participants 7 Resources and Instruments 8 Procedure8 Qualitative method 8 DATA ANALYSIS AND FINDINGS9 Descriptive Statistics 9 Correlation Analysis9 Team Work12 Innovation 12 Supervisory Support 12 Job Satisfaction 13 Organisation Commitment13 Gender Differences 13 Employee Engagement and Experience14 Employee Engagement and Age

Leadership Management

RESEARCH METHODOLOGY FOR HRM 7BSP1298-0901-2018 Abstract 4 INTRODUCTION 5 Research Objectives 5 Research Questions 5 Hypothesis 5 Research Hypothesis 5 LITERATURE REVIEW6 Research METHODOLOGY

Data Analytics for Social Media Marketing: A Case Study of Poo-Pourri

Factors Influencing House Prices in the Real Estate Industrylg...

Exploring Marketing Channels of CompanyOne: Social CRM, SMO, SEO, and Web Analytics Segmentationlg...

MIS771 Descriptive Analytics and Visualization Assignment 2 - Future Business Decision of AusPaperlg...

1. Executive Summary Objective To examine the factors tlg...

RESEARCH METHODOLOGY FOR HRM 7BSP1298-0901-2018 Abstract 4 INTRODUCTION 5 Research Objectives 5 Research Questions 5 Hypothesis 5 Research Hypothesis 5 LITERATURE REVIEW6 Research METHODOLOGYlg...

Data Science Techniques - PDFlg...

Factors Influencing House Prices in the Real Estate Industry

Exploring Marketing Channels of CompanyOne: Social CRM, SMO, SEO, and Web Analytics Segmentation

MIS771 Descriptive Analytics and Visualization Assignment 2 - Future Business Decision of AusPaper

1. Executive Summary Objective To examine the factors t

RESEARCH METHODOLOGY FOR HRM 7BSP1298-0901-2018 Abstract 4 INTRODUCTION 5 Research Objectives 5 Research Questions 5 Hypothesis 5 Research Hypothesis 5 LITERATURE REVIEW6 Research METHODOLOGY

Data Science Techniques - PDF