Exploring Marketing Channels of CompanyOne: Social CRM, SMO, SEO, and Web Analytics Segmentation

Running head: MARKETING CHANNELS OF COMPANYONE
Marketing Channels of CompanyOne
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1MARKETING CHANNELS OF COMPANYONE
Evolution of CRM with the rise of Social Media
Customer Relationship Management (CRM) refers to the set of practises that
companies adopt to analyse and manage the data and interactions with the customer
throughout the service life cycle. The aim here is to improve relationships as also maintain
customer retention while driving growth in sales.
The rapid expansions of social media have ensured it to be a key part of any leading
CRM solution leading to the birth of Social CRM (Jelonek, 2015). A leading social CRM
implementation can be that of Hubspot. It is an open source solution and uses intelligence
gained from social media to generate leads by automatically linking social media profiles to
the list of leads of the company. It also enables companies to create buyer’s persona which
can provide immense benefits for online merchandise stores like CompanyOne.
Role of SMO and SEO
Social Media Optimization (SMO) is about leveraging the powers of the social media
to build exposure of products and brands. Curated contents are also shared to make products
appealing for the users so that conversions can occur. Social media websites have high
Search Engine Optimization (SEO) ranks in the Google Search Engine Results Page (SERP)
and hence linking websites with social media accounts can immediately improve SEO
ranking of any website. Despite the commonalities between SMO and SEO as of
(Impactsocialmedia.net 2013), both has their unique methods to increase exposure and traffic
so it is best for businesses to use a combination of both.