Marketing Analysis for Taco Time Restaurant

Running head; marketing 1
Marketing
Student name
Institution affiliation

Marketing 2
Table of content
Situation Analysis 3
Marketing Concept 3
Analysis 4
Research analysis 5
Competitive Assessment 6
The Four P’s 6
Product Life Cycle 7
Recommendation 7
Sales Promotion 8
Advertising 8
Socially responsible marketing 8
Social Media 9
Personal Selling 9
Reference 10

Marketing 3
Situation analysis
Taco time restaurant is close in dominating the market in the Mexican restaurant chain
in Canada, despite it being surrounded by many competitors such as Burger King, McDonald's
and Wendy's. (Ahmed, 2015) The company offers quick Service Restaurant (QSR) segment of
the restaurant industry, operating small food court outlets and drive-through in a strip mall. But
the company needs to expand its business and achieve the stated goal of dominating the Mexican
restaurant chain in Canada. (Ang, 2018) To archive the company’s president wants to launch a
campaign, the campaign will be more of rebranding the company as a provider of authentic
Mexican food rather than simply first food. in the current situation, the company president has
investigated and noticed that through a rebranding of the company and changing its service to
offering authenticated food the company will increase its customers and also its sales. The
company has grown externally since Pattenden bought the company from his father. (Sargeant,
2016)
Marketing concept
The marketing concept is whereby the organization studies and analyzes the need of
the customers and tries to satisfy those needs. Taco Times Company launched research which
included a customer focus group held in the spring and summer of 2002. (Dadzie, 2017) The
participant of the event was asked what came on their mind when they thought of Mexico, food
shared top billing with sunshine, beaches, and tequila the answers that were given by the
participant revealed that there was a huge market out there for authentic Mexican food which the
restaurant didn’t realize. (Fan, 2015) This marketing concept was very important because the
company had learned on what the consumers need in order to be satisfied, apart from the
proposal of offering authenticated food instead of fast food the company learned that most of the