Marketing Strategy and Plan for Taco Time

Taco Time
Marketing strategy and plan

Contents
Marketing concept................................................................................................................................2
SWOT analysis of Taco Time..................................................................................................................2
Situation Analysis..................................................................................................................................3
Research................................................................................................................................................3
4 Ps of Taco Time...................................................................................................................................4
Product life cycle...................................................................................................................................5
Comments and recommendations........................................................................................................5
Two elements of sales promotion.........................................................................................................5
Two elements of social media...............................................................................................................5
Two elements of advertising.................................................................................................................6
Social responsible Marketing.................................................................................................................6
Elements of personal selling..................................................................................................................6
References.............................................................................................................................................7

Marketing concept
Taco Time is a fast food restaurant that provides the Mexican cuisine in a homely
environment with fast delivery and fresh food. The market segment of Taco Time is the
Mexican cuisine by mostly targeting the upper as well as middle class people. The market
position of company is the fastest services by having talented and skilled staff through
training.
SWOT analysis of Taco Time
Strengths Weaknesses Opportunities Threats
 It is serving
the Mexican
cuisine in
very low
price.
 Strong
presence in
the Mexican
food chain.
 As compare
to some other
fast food
chains,
customers of
Taco Time
are very
limited.
 As compare
to the global
players and
some well
Canadian
industries, the
target market
of Taco Time
is too narrow.
 It can develop
the innovative
technologies
such as online
order system
or can
provide some
weekly offers
to attract
more
customers
toward its
brand.
 It can also
add some of
the nutritional
guides in the
menu that
will provide
the
recommendati
on to people
 Due to people
of different
cultures in
Canada, Taco
Time can face
the threat
from various
other
restaurants.
 Some people
do not have
too much
time to go out
and take food.
Therefore, it
will lose this
part of the
customers.