The objective of Tacori's fine diamond ring advertisement is to strengthen a high consumer base, achieve top position in the jewellery market, offer products at an affordable price, and review the sale of newly developed products. The target market is women aged 25-49 years with a household income of more than $75K. The advertisement will include images, online videos, JPG images, Facebook page, product description, and discount rates. The production process includes both printed and digital media, high-performance graphics, printing to newspapers, fashion magazines, and social media platforms, and celebrity endorsement. The creative brief includes specifications for both printing and online forms. The production schedule for print and online media is also provided.
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