Ways used by leaders and line managers for talent development and retention at workplace: A study on ASOS plc

This research aims to identify the ways used by leaders and line managers for talent development and retention at workplace. The study is conducted on ASOS plc and examines appropriate research methods and approaches to primary and secondary research. The research proposal defines research questions and objectives supported by a literature review. The appropriate research methods and approaches to primary and secondary research are examined. Primary and secondary research is conducted using appropriate methods for a business research project that considers costs, access, and ethical issues. The research findings and data are analyzed using appropriate analytical tools. The research outcomes are communicated in an appropriate manner for the intended audience. The effectiveness of research methods applied for meeting objectives of the business research project is reflected upon. Alternative research methodologies and lessons learnt in view of the outcomes are considered.

Research Project
(To identify the ways used by leaders and line managers for
talent development and retention at workplace: A study on
ASOS plc)

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review.............................................................................................3
P2 Examine appropriate research methods and approaches to primary and secondary research.
................................................................................................................................................6
TASK 2............................................................................................................................................8
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues...............................................8
P4 Apply appropriate analytical tools, analyse research findings and data.........................10
TASK 3..........................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner for the intended audience. 19
TASK 4..........................................................................................................................................19
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project......................................................................................................19
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.20
CONCLUSION..............................................................................................................................20
RECOMMENDATION.................................................................................................................20
REFERENCES..............................................................................................................................22
APPENDIX ...................................................................................................................................23
Questionnaire........................................................................................................................23
Log sheet..............................................................................................................................25
Research proposal.................................................................................................................31
Research Ethics approval form.............................................................................................34

INTRODUCTION
Talent management is defined as the concept which is used within the business in order
to attract, select and retain employees. This is the process of HR in which workforce planning is
executed and at the same time employee engagement can also be increased. The role of talent
management is related with improving business performance and to develop more productive
employees. The report is associated with developing the concept of talent management along
with the methods used by line managers and leaders in order to develop talent and to retain them
for longer duration of time. Employees generally get retained when they feel motivated and
appreciated for their work due to which they contribute their best efforts in achieving the target.
By focusing on engagement level of employees they can contribute high quality of results and
remain satisfied with their working environment. It is important for line manager and leader to
motivate and satisfy the need and want of staff.
TASK 1
P1 Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review
Main aim of this research is “To identify the ways used by leaders and line managers for
talent development and retention at workplace: A study on ASOS plc
The major rationale for this research is to develop understanding related with role of
leaders and line managers within talent development and retention within an organisation. The
selection criteria of this topic is dependent over dual perspective such as personal and
professional perspective (Gallardo-Gallardo, Thunnissen and Scullion, 2020). In terms of
personal perspective this research will lead into developing various skills such as research skills,
analytical skills and many more. In terms of professional perspective, this research proficiency
will lead into executing future researches in appropriate manner.
Research Questions
 What are the roles played by leaders and line managers within ASOS plc?
 What are the strategies followed by leaders and line managers in development and
retention of talented employees at workplace?
 How employees’ development and retention helps ASOS plc in improvement of its
business performance?

Research Objectives
 To identify the roles played by leaders and line managers within ASOS plc
 To determine the responsibilities of leaders and line managers in employee retention and
development
 To evaluate the benefits of employee development and retention for ASOS plc
Literature Review
Literature review highlights the summary of previous research on a specific topic. It
generally provides the summary, evaluation and description of each source. Literature review
provide understanding and knowledge of author in particular field. It helps in bringing clarity
and focus on research problem, improve research methodology, broaden the knowledge base in
research area and also contextualise the findings of author.
Roles played by leaders and line managers within ASOS plc
According to Anlesinya and Amponsah-Tawiah, (2020), there are various roles which are
played by leader and line managers within ASOS plc. Leader is a person who guide and inspire
the employees so that they focus on achieving their vision. The main role of leader is to provide
right and clear direction to employees. They ensures that employees must understand, work,
embrace towards achieving the goals and objectives of business. The few role of leader and line
managers are as follows:
Provide vision is one of the role offline manager and leader, they mainly focus on
guiding their employees to achieve goals. There main motive is to define the compelling vision
of future and develop the effective plan to move to future state. The leaders and line managers
develop a clear picture of where they are heading and how they encourage their team to achieve
the goals and objective of business.
Motivator is another role which is played by line manager and leader in ASOS plc. They
focus on motivating their employees by rewarding and encouraging them to participate in
business activities and produce their creative ideas for accomplishing the business goals.
Through motivating employees, leaders and line manager create positive and healthy working
environment due to which staff give their best efforts in achieving the target.
Provide direction is also a role which is played by leader and line manager in ASOS Plc.
It is the role of leader and line manager to provide clear direction to employees by
communicating the strategy and understanding their role in achieving strategic objectives.

Strategies followed by leaders and line managers in development and retention of talented
employees at workplace
As per the viewpoint of Collings, Mellahi and Cascio (2017), there are several strategies
that must be followed by leaders and line managers on developing and retaining talented
employees at workplace are:
Tracking employee performance is one of the strategy which must be followed by
leaders and line managers while developing and retaining talented employees in workplace. It is
the responsibility of leader and line manager to track and evaluate the performance of staff so
that they can identify the contribution level of employees in workplace. In order to track and
measure the performance of staff it is essential to set clear, measurable and actionable goals.
Enhancing on-boarding experience is other strategy which helps in attracting and
retaining talented employees in Organisation. The Onboarding experience can be improved by
building strong connection with new employees, create communication on-boarding process and
workflow plan, encourage employees to engage with new hires, ask for feedback and develop
pre-employment on boarding guide in order to get new hires acclimated quickly.
Ways through which employees’ development and retention helps ASOS plc in improving its
business performance
As per the viewpoint of Sparrow (2019), there are various ways through which
employees development and retention helps ASOS plc in improving its business performance.
Identifying needs of employees is one of the way through which company can improve
its business performance. It is important for the business to identify the need of employees in
order to motivate and encourage staff to focus on achieving the goals and objective of business.
Customer centric approach is another way through which ASOS plc can improve its
business performance. Organisation must focus on developing customer centric approach by
identifying need and resolving their issues in effective and smooth manner.
Developing improvement strategy is also a way that helps in improving the
performance of ASOS plc. It is important to develop the improvement strategy in order to
increase the growth and productivity of business. Through improvement strategy, company can
make changes and design the policies according to the need and demand of employees.
Conclusion of Literature Review

From the above literature review it is being concluded that leader and line managers plays
an important role in engaging the employees and making business successful. The leader and line
managers focuses on proving direction and vision to employees so that they can achieve the task
and improve their career (Muratbekova‐Touron, Kabalina and Festing, 2018). There are various
strategies that helps in attracting, developing and retaining staff due to which company can
attract highly expertise employees and improve the growth of business.
P2 Examine appropriate research methods and approaches to primary and secondary research.
Research methodology is regarded as one of the significant aspect of research in which
such effective processes are used in order to develop the research in appropriate manner. This
chapter is associated with gathering such applications in which whole the research can be
executed appropriately.
Research Approach
Research approach is defined as such processes which are used within research in order
to gather information in systematic manner. Research approach is classified into two major
aspects such as deductive and inductive approach (Babii, 2020). Both of these approaches are
effectively helping in examination of accumulated data in such a way that research objectives
can be attained. Under this investigation deductive research approach is used so that to develop
research in quantitative manner and to cover up statistical data accurately. With the help of this
research approach practical solution can be exerted within research project and numerical
information can be gathered.
Research Strategy
Research strategy is defined as such specific methodology which is helpful in gathering
reliable and appropriate data. There are different research strategy such as grounded theory,
archival theory and many more (Al Kilani, 2016). Under current investigation survey method is
used so that to develop research in appropriate manner and at the same time attain research
objectives as well. With the help of this research strategy numeric data can be collected and for
collecting data questionnaire method is used in which close-ended questions.
Research Methodology
Research methodology is defined as such processes in which information can be gathered
in appropriate manner. This is assisting the investigator in order to gather authentic, valid and
reliable information in such a way that research objectives can be attained. Research

methodology is divided into two types such as quantitative and qualitative (Igwenagu, 2016). In
the current investigation, investigator is using quantitative research methodologies so that to
carry out research in statistical manner and to minimise time duration within research process.
As the investigator is not into developing in-depth research and by selecting quantitative research
methodology.
Research Tools
Research tools are such methods which are used as support for research and helps in
carrying out research in significant manner. Data collection is one of the significant research tool
which helps researcher to carry out research in effective and efficient manner. This is highly
essential for investigator to choose appropriate and valid research methodology so that relevant
data can be taken out by researcher (Mishra and Alok, 2017). There are two types of data
collection such as primary and secondary. Under the current research, the researcher has selected
primary and secondary data collection methods so that to develop overall research process
appropriately. In terms of primary data collection questionnaire is used by researcher whereas in
terms of secondary data collection methods books and journals is used by researcher in order to
acquire research results.
Research Philosophy
Research philosophy is defined as such beliefs which are used within research in order to
accumulate information related with research and to attain objectives as well. Research
philosophy is divided into three types such as ontology, epistemology and anxiology. Under this
research, the researcher is using epistemology which is divided further into three types such as
positivism, interpretivism and realism (Ragab and Arisha, 2018). Under this positivism has
chosen by investigator so that overall research can be executed in short time duration. The major
benefit of positivism is that it helps in developing research in order to attain research objectives.
Sampling
Sampling is regarded as the step in which samples are taken out of overall population is
that to analyse overall population and to make the process of analysis easier. This is one of the
crucial step which is associated with selecting significant number of respondents. Sampling is
divided into two types such as probability and non-probability (Clarke and Visser, 2019). Under
this research, probability sampling has been chosen in which higher opportunities to each and

every respondent is given. Under this research, 30 sample size is being taken which are
employees of ASOS
Identifying Population and Research Site
In the existing investigation 30 respondents are selected which are employees of ASOS.
Sampling Strategy
Random sampling strategy is used within research project so that every respondent would
get equal opportunity of getting selected (da Silva, 2017).
Time horizon
Time horizon is regarded as the time given for the research to getting completed. Time
horizon is divided into two types such as cross-sectional and longitudinal. Under this research
cross-sectional time horizon has been chosen by the researcher so that objectives of the research
in significant manner.
Data Analysis
Data analysis is regarded as the aspect which is focused into evaluation and analysis of
research data in appropriate manner (Lai, 2018). This is classified into two types such as
frequency distribution table and thematic analysis. Under this research frequency distribution
analysis is used.
TASK 2
P3 Conduct primary and secondary research using appropriate methods for a business research
project that consider costs, access and ethical issues
There are different and appropriate tools that are used by the researcher within research
for the purpose of conducting the research in effective manner along with considering primary
and secondary methods. There are various resources which are needed in order to manage tasks
in proper manner and some of them are elaborated as under:
Cost: Cost is defined as the amount which is needed in order to manage the research in
systematic manner. This is regarded as the budget in which various expenses are carried out in
order to execute the investigation. There are different activities which are required within the
research and for executing the same several expenses are exerted such as transport expenses and
stationary expenses. In order to conduct the current research £900 is needed by the researcher.

Access: In order to conduct research in more appropriate manner researcher is needed to
have several access such as gathering data as primary information from selected participants. The
researcher need access in terms of reaching out to respondents in order to assemble data. Besides
this, in order to gather secondary information access of organisation's website is required to be
taken.
Ethical Issues: Ethics are one of the essential aspects within research which helps the
researcher to conduct in honest and ethical manner. Some of the ethical principle are related with
gaining consent from the company so that to gather related information. On the other hand,
another ethical principle is related with keeping all the information confidential so that no harm
can be given to any associated party.
Time plan

P4 Apply appropriate analytical tools, analyse research findings and data.
Frequency distribution table
Q.1. According to you leaders and line managers play significant role in
talent development and retention?
Frequency
a) Yes 20
b) No 10
Q.2. What is the major role of leaders in talent development and
retention within ASOS?
Frequency
a) Providing accurate direction to employees 8
b) Sharing and celebrating progress towards goal attainment 8
c) Providing visions to organisation 8
d) Motivating employees 6
Q.3. What is the role of line managers in talent development and Frequency

retention within ASOS?
a) Developing employee contribution 10
b) Providing responsibilities to employee 5
c) Executing human resource activities 10
d) Providing supervision to employees 5
Q.4. According to your experience, do talent management strategies
help the organisation to sharpen skills of their employees?
Frequency
a) Yes 20
b) No 10
Q.5. What are the strategies followed by leaders and line managers in
talent development and retention within organisation?
Frequency
a) Tracking employee performance 8
b) Enhancing on-boarding experience 9
c) Recognising rewards and top performers 9
d) Increasing employee motivation 4
Q.6. What are the dimensions in which business improvement can be
seen by the business in terms of talent development and retention?
Frequency
a) Identification of needs of employees 9
b) Creation of improvement strategy 8
c) Customer centric approach 8
d) Team managerial practices 5
Q.7. According to you, what are the major challenges faced by leaders
and line managers of ASOS in implicating talent management
strategies?
Frequency
a) Creation of value proposition for employees 8
b) Developing robust leadership 10

c) Rounding of hiring capabilities 12
Data interpretation
Q.1. According to you leaders and line managers play significant role in
talent development and retention?
Frequency
a) Yes 20
b) No 10
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Q.2. What is the major role of leaders in talent development and
retention within ASOS?
Frequency
a) Providing accurate direction to employees 8
b) Sharing and celebrating progress towards goal attainment 8
c) Providing visions to organisation 8
d) Motivating employees 6

0
2
4
6
8
8 8 8
6
Q.3. What is the role of line managers in talent development and
retention within ASOS?
Frequency
a) Developing employee contribution 10
b) Providing responsibilities to employee 5
c) Executing human resource activities 10
d) Providing supervision to employees 5

0
2
4
6
8
10
10
5
10
5
Q.4. According to your experience, do talent management strategies
help the organisation to sharpen skills of their employees?
Frequency
a) Yes 20
b) No 10
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10

Q.5. What are the strategies followed by leaders and line managers in
talent development and retention within organisation?
Frequency
a) Tracking employee performance 8
b) Enhancing on-boarding experience 9
c) Recognising rewards and top performers 9
d) Increasing employee motivation 4
0
2
4
6
8
8 9 9
4
Q.6. What are the dimensions in which business improvement can be
seen by the business in terms of talent development and retention?
Frequency
a) Identification of needs of employees 9
b) Creation of improvement strategy 8
c) Customer centric approach 8
d) Team managerial practices 5

a) Identification of needs of employees
b) Creation of improvement strategy
c) Customer centric approach
d) Team managerial practices
0
1
2
3
4
5
6
7
8
9
9
8 8
5
Q.7. According to you, what are the major challenges faced by leaders
and line managers of ASOS in implicating talent management
strategies?
Frequency
a) Creation of value proposition for employees 8
b) Developing robust leadership 10
c) Rounding of hiring capabilities 12

a) Creation of value proposition for employees
b) Developing robust leadership
c) Rounding of hiring capabilities
0
2
4
6
8
10
12
8
10
12
Discussion
Q.1. Leaders and line managers play significant role in talent development and retention?
Interpretation: As accordance with this graph it can be analysed that out of 30 respondents, 20
have said that line managers and leaders play significant role in developing talent development
and retention. Besides this 10 candidates have said that leaders and line managers do not play
important role in developing and retaining the talent they generally focus on increasing the
growth and profitability of business.
Q.2. Major role of leaders in talent development and retention within ASOS?
Interpretation: According to the graph demonstrated above it is being identified that leaders
plays an important role in talent development and retention within ASOS plc. Out of 30
respondents, it is being analysed that 8 respondents think that leader provide accurate direction to
employees whereas 8 other respondents said that the role of leader is to share and celebrate the
progress towards goal attainment. Besides this 8 think that leader provide vision to organisation
and remaining 6 assess that leaders only focuses on motivating the employees. So, different
respondents have different perspective but there are many roles which is played by leaders.
Q.3. Role of line managers in talent development and retention within ASOS?
Interpretation: From the above graph it is being concluded that there are various role of line
manager in organisation but there are 30 respondents who have different perspective. Out of 30

respondents it is being assess that 10 respondents think that the role offline manager is to develop
employee contribution whereas 5 said that line manager focuses on providing reasonability to
staff. The other 10 respondents determines that the role of line manager is to execute human
resource activities whereas remaining respondents said that the role of line manager in
developing and retaining the staff is top provide supervision.
Q.4. Talent management strategies help the organisation to sharpen skills of their employees?
Interpretation: It is being identified from the above graph that out of 30 respondent, there are
20 who thinks that talent management strategies helps organisation to sharpen skills of their staff
whereas remaining 10 said that the talent management strategies do not help in improving the
performance and sharpen the skills of their employees.
Q.5. Strategies followed by leaders and line managers in talent development and retention within
organisation?
Interpretation: From the above collected data it is interpreted that 8 respondents have answered
that tracking employee performance is one of the strategies followed by leaders and line
managers in talent development and retention within organisation because this helps in
identifying gap in performance at right time. The other 9 respondents have said that enhancing
on-board experience is the other strategy because it helps in getting employees who have great
talent. Another 9 respondents have said that recognising top performers and rewards is another
strategy because it boosts the confidence among employees. The remaining 4 respondents have
said that increasing employee motivation is the other strategy because this helps in encouraging
employees.
Q.6. Dimensions in which business improvement can be seen by the business in terms of talent
development and retention?
Interpretation: From the above accumulated piece of information it is analysed that
identification of needs of employees is one of the dimensions in which business improvement
can be seen by the business in terms of talent development and retention. The other 8
respondents have said that creating improvement strategy is the other dimension for the
development and retention of employees. Another 8 participants have said that customer centric
approach is another dimension because they are one of the reasons for the success of business.
The remaining 5 respondents have said that team managerial practices is the other dimension
because it plays major role in the retention of employees.

Q.7. Major challenges faced by leaders and line managers of ASOS in implicating talent
management strategies?
Interpretation: As per the collected data it is observed that 8 respondents have answered that
creating value proposition for employees because they have higher expectations. The other 10
respondents have said that developing robust leadership is the other challenge because every
person does not have quality to perform as leaders. The remaining 12 respondents have said that
rounding of hiring capabilities is the major challenges faced by managers in implicating talent
management strategies.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
From the above gathered information this can be summarised that talent management is
regarded as one of the main and basic aspect which helps the employees to acquire success. In
order to develop and retain more and more staff towards the organisation it is important to
encourage and engage them for achieving the goals and objectives of business (Bradley, 2016).
As, satisfied person focus on attaining the task and remain positive while working. Leader and
line manager also show appreciation and respect to their employees in order to make them feel
valued and comfortable in Organisation. By offering rewards and appreciation to employees they
get highly motivated and also give better outcomes in accomplishing the target (Ansar and
Baloch, 2018). The reward and appreciation mainly includes celebrating birthdays, providing
positive reinforcement, recognizing staff on their achievement and giving bonus. It is necessary
for the leader and line manager to identify and invest in high performers so that they can grow
and develop throughout their careers.
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project
I am very thankful that I got this opportunity to execute the current research on the topic
of talent management. This is going to help me in developing the level of situations in which
future uncertainties for the business can be dealt. In the present research I have managed to carry
out research with the help of questionnaire. Basically, I have focused over assembling numerical
and primary information as this way more more appropriate and practical information can be

gathered which holds higher relevancy. I have considered that with the help of secondary sources
second hand information is gathered using books, journals and various articles. The secondary
sources have assisted in filling the gap within existed published sources in which information can
be acquired in appropriate manner. I have also collected first hand information by interacting
directly with respondents on the topic of talent management. I have also faced various challenges
while conducting the current research such as time management and resource management. This
way by using Gantt chart these challenges are mitigated in effective manner.
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
This research is based on quantitative data but if the researcher do qualitative research on
this topic in future then they will get in-depth knowledge of the topic. They will also get to
know the emotionally perception of the employee on the topic. Further research also help them to
know the pros and cons that are there in this topic. It will also help them to fill the gap and
develop their existing skills and knowledge.
CONCLUSION
From the above report it has been concluded that ASOS is using their line manger for
attracting and retaining best candidate. With the help of line manger they are attracting and
selecting the right people for the right job as line manger better know the requirement and ability
that is needed by an employee to perform a particular task. They also know that what will be the
motivational factor of a particular employee so that they can retain them. The cost to hiring is
reduced in ASOS because the leader better know the job responsibility they want and prepare
interview on that basis. This strategy also help them to save their time and utilize it in
production. They also help in giving proper training to those only who actually needed it. It has
also been seen that they are setting good example for their competitor in attracting and retaining
of the peers. With these talented people they are gaining competitive advantage and increasing
their image of brand. ASOS works toward developing a best talent management system so that
they can contribute in the success of the organisation. The company is using good approaches for
their talent management system.
RECOMMENDATION
In the above research researcher would like to recommend that ASOS should use line
manager in those jobs which require technical analysis of the employee because the task perform

by line manger is crucial so involving in all the interview is not possible. They should also
cooperative with other line manger when in requires. ASOS should also use more innovative and
attractive strategy to hire and retain employee. They should use social media platform like
Indeed , LinkedIn in more attractive way. Their is a need for ASOS to do investment in
enhancing the employees as a brand. This will help in more unique way in talent acquisition.
They should also use smart advertising activity for the job which requires only those competitive
people which perform task in more easy way. Company should also consider career development
as a excellent strategy and give more importance on it. They need to give priority to the result
generated by the HR and not think that what they think is best. Giving priority help the
organization to solve the problem of miscommunication and built a good path for
communication. Need to adopt approaches like move up, over and out for the employees to
enhance productivity.

REFERENCES
Books and Journals
Babii, A., 2020. Important aspects of the experimental research methodology. Вісник
Тернопільського національного технічного університету, 97(1), pp.77-87.
Al Kilani, M., 2016. An overview of research methodology in information system (IS). Open
Access Library Journal, 3(11), p.1.
Igwenagu, C., 2016. Fundamentals of research methodology and data collection. LAP Lambert
Academic Publishing.
Mishra, S.B. and Alok, S., 2017. Handbook of research methodology. Educreation,.
Ragab, M.A. and Arisha, A., 2018. Research methodology in business: A starter’s
guide. Management and Organizational Studies, 5(1), pp.1-14.
Clarke, E. and Visser, J., 2019. Pragmatic research methodology in education: possibilities and
pitfalls. International Journal of Research & Method in Education, 42(5), pp.455-469.
da Silva, C.S.R., 2017. Research design-the new perspective of research methodology. Journal of
Education, Society and Behavioural Science, pp.1-12.
Lai, P.C., 2018. Research methodology for novelty technology. JISTEM-Journal of Information
Systems and Technology Management, 15.
Gallardo-Gallardo, E., Thunnissen, M. and Scullion, H., 2020. Talent management: context
matters.
Bradley, A.P., 2016. Talent management for universities. Australian Universities' Review,
The, 58(1), pp.13-19.
Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
Sparrow, P., 2019. A historical analysis of critiques in the talent management debate. BRQ
Business Research Quarterly, 22(3), pp.160-170.
Collings, D.G., Mellahi, K. and Cascio, W.F. eds., 2017. The Oxford handbook of talent
management. Oxford University Press.
Ansar, N. and Baloch, A., 2018. Talent and talent management: definition and issues. IBT
Journal of Business Studies (IBTJBS), 14(2).
Muratbekova‐Touron, M., Kabalina, V. and Festing, M., 2018. The phenomenon of young talent
management in Russia—A context‐embedded analysis. Human Resource
Management, 57(2), pp.437-455.

APPENDIX
Questionnaire
Q.1. According to you leaders and line managers play significant role in talent development and
retention?
a) Yes
b) No
Q.2. What is the major role of leaders in talent development and retention within ASOS?
a) Providing accurate direction to employees
b) Sharing and celebrating progress towards goal attainment
c) Providing visions to organisation
d) Motivating employees
Q.3. What is the role of line managers in talent development and retention within ASOS?
a) Developing employee contribution
b) Providing responsibilities to employee
c) Executing human resource activities
d) Providing supervision to employees
Q.4. According to your experience, do talent management strategies help the organisation to
sharpen skills of their employees?
a) Yes
b) No
Q.5. What are the strategies followed by leaders and line managers in talent development and
retention within organisation?
a) Tracking employee performance
b) Enhancing on-boarding experience
c) Recognising rewards and top performers
d) Increasing employee motivation
Q.6. What are the dimensions in which business improvement can be seen by the business in
terms of talent development and retention?
a) Identification of needs of employees
b) Creation of improvement strategy

c) Customer centric approach
d) Team managerial practices
Q.7. According to you, what are the major challenges faced by leaders and line managers of
ASOS in implicating talent management strategies?
a) Creation of value proposition for employees
b) Developing robust leadership
c) Rounding of hiring capabilities

Log sheet
Live Recording
We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
1 24/03/21
25/03/202
1 Lecture
“To identify the
ways used by
leaders and line
managers for talent
development and
retention at
workplace: A study
on ASOS plc
discussion, class study; reading PPT
class study-taking notes on PPT
assignment brief explanations: stress on
secondary data
Talent management research, importance,
notes
homework – be ready with topic, company and
Talent management research
2 31st’
March
1st April Lecture
Research
Questions
 What are
the roles
played by
leaders
and line
managers
within
ASOS
plc?
 What are
the
strategies
followed
by leaders
and line
managers
Talent management refers to the execution of
appropriate measures or systems aimed at
increasing employee morale by improving
processes for attracting, developing,
maintaining, and employing individuals with
the necessary skills and abilities to fulfil
needs of the business.
Main limitations of this research is lack of
time, lack of cost and many others.

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
in
developm
ent and
retention
of talented
employees
at
workplace
?
 How
employees
’
developm
ent and
retention
helps
ASOS plc
in
improvem
ent of its
business
performan
ce?
Research
Objectives
 To identify
the roles
played by

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
leaders and
line
managers
within ASOS
plc
 To determine
the
responsibiliti
es of leaders
and line
managers in
employee
retention and
development
 To evaluate
the benefits
of employee
development
and retention
for ASOS
plc

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
3 14/04/21
15/04/21
Lecture
res title, res aim, res objectives,
questions, LR, methodology,
analyses, findings, conclusion
https://www.google.co.uk/search?
q=gantt+chart&sxsrf=ALeKk012jTnpX5n78tUZ
CrNqXtW-
HmPz1g:1618493436761&source=lnms&tbm=
isch&sa=X&ved=2ahUKEwi96PnyrYDwAhWG
HOwKHXZTCBgQ_AUoAXoECAEQAw&biw=
1292&bih=704&dpr=2
•You should mostly use
•Books
•Journals
•But sometimes it is appropriate to make
limited use of Internet and web pages
•Newspapers and magazines
•Records
•Government publications
Critical writing PPT, research methods, LR
PPT
4 21/04
22/04
Self-
directed
According to
Latukha, (2015),
Talent management
is defined as a
comprehensive
collection of HR
processes or
functions such as
recruiting, selection,
promotion, and
performance
evaluation that aim
to increase an
organization's
capability.
According to
Latukha, M., 2015. Talent
management in Russian companies:
domestic challenges and international
experience. The International Journal
of Human Resource Management,
26(8), pp.1051-1075.
Thunnissen, M. and Gallardo-
Gallardo, E., 2017. Talent
management in practice: An
integrated and dynamic approach.
Emerald Group Publishing.

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
Thunnissen and
Gallardo-Gallardo,
(2017), Talent
management has a
good impact on
organizational
management
because it ensures
the identification of
important skills and
competencies to be
enhanced in all
workers, an
enhanced
recruitment process
by selecting high
level prospects, and
a reduction in
attrition since
talented people are
maintained.
5 28.04.202
1
29.04
Lecture
Self-
directed
Positivism philosophy
Deductive approach
Quantitative choice
Probability sampling
Questionnaire
AS – LO1 only – Research proposal
Logbook will be attached at the end of the
unit!!!!!

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
6 5.06
6.06
Self-
directed
Self-
directed
AS work layout of AS - ethics form after table of content
before the research
7 12.05
13.05 self-directed
working on AS and feed
back
discussion on AS
8 19.05
20.05 self-study
AS corrections writing
9 25.05
26.05 self-study
AS corrections writing
10 02.06
03.06 self-study
AS corrections writing
11 09.06
10.06
instructions how to make
questionnaires
QUESTIONAIRE
DESIGN
research onion – insert it in methodology and
explain
12 16.06
17.06
self-study design and corrections on questionnaire

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
13 23.06
24.06
self-study
teaching
Guidelines for LO2
P4
 design and corrections on
questionnaire
 response of closed qu:
quantitative analyses
 response of open
questions=qualitative analyses (you
can't do charts /tables)
 lo2 (p4) divide your res
analyses in to quantitative
(table, charts, explaining)
and qualitative
(collecting/gather and
expressing the opinion)
 before P4 – a spreadsheet to be
done

14 30.06
01.07
self-directed formative feedback
Part 1
continuing with questionnaire results
15 07.07
08.07
self-directed Guidelines working on questionnaire – collecting
answers, date
working on proposal, deadline 18=07
16 14.07
15.07 self-directed
AS instructions analysis, summarising, data collecting
P proposal form in bullet point
P res proposal
P methodology – research onion, cost
proposal
P analysis – table chars without excel
– table chart analysis
P questionnaire
P log sheet
P bibliography
17 21.07 one-to-one AS feedback Concussion is done by explaining
accurate information about each activity.
18 28.07 self-directed AS feedback Recommendation is completed by
providing accurate suggestions for a
research organisation.

We
ek
Date Nature of
contact
e.g. Lecture,
Self-directed,
One-to-one etc
Content Action taken
19 30.07 one-to-one AS instructions Reflection is done by explaining full
journey.
20 01.08 one-to-one AS instructions Interview is used as an alternative
methodology.
Research proposal

Researc
h
Proposal
Form
Student Name:
Centre Name:
Tutor:
Unit:
Student ID:
Date:
Proposed Title: The role of line managers and leaders in employee development in ASOS plc
Section One: Title, objective, responsibilities
Research aim:
Main aim of this research is “To identify the ways used by leaders and line managers for talent
development and retention at workplace: A study on ASOS plc
Research objectives:
 To identify the roles played by leaders and line managers within ASOS plc
 To determine the responsibilities of leaders and line managers in employee retention and
development
 To evaluate the benefits of employee development and retention for ASOS plc
Research Questions
 What are the roles played by leaders and line managers within ASOS plc?
 What are the strategies followed by leaders and line managers in development and
retention of talented employees at workplace?
 How employees’ development and retention helps ASOS plc in improvement of its
business performance?
Section Two: Reasons for choosing this research project

Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
Main reason behind doing this research is to identify the responsibilities of line managers and leaders in
talent development and retention. Current research is important for various stakeholders that are
researcher, ASOS, employees and students. For researcher, present investigation facilitates them by
improving their research skills such as data collection, time management and many more. For students,
this research is beneficial for them by enhancing their knowledge about the roles of line managers and
leaders in talent development and retention. For employees, this research is essential by increasing
understanding about the talent retention and development. For ASOS, this research facilitates them by
increasing their business performance through talent retention.

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully
with your unit tutor. Please complete this form in good time before your research project
is due to commence.
Section 1: Basic details: Project title: The role of line managers and leaders in employee development
in ASOS plc
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No

 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
YES
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?

Participants will be chosen by probability sampling. 30 employers of ASOS will be recruited
from probability sampling.
Describe the processes you will use to inform participants about what you are doing:
By adopting written and oral communication methods, researcher could easily inform all
information about the research to their respondents.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By giving valid information to the research respondents, investigator can easily obtain consent
from participants. This will be in form of written.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No

Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Researcher

During the research: Researcher
Where will the data be stored?
In USB storage and laptops
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research: Researcher
Where will the data be stored?
In USB storage and laptops
How long will the data and records be kept for and in what format?
May be 6 months in computer
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,

sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise

in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.