Key Aspects of Talent Management as Strategic Priority for Bentley

Research Project

Executive summary
The current project is tending to base on the topic of key aspects of talent management as
strategic priority along with analysing its role in leading improved success and productivity of a
firm for which an investigation is undertaken on Bentley. The main purpose of current study is to
evaluate key aspects of talent management that makes it a strategic priority within a firm along
with determine about the role of talent management in leading improved success and higher
productivity for a firm. Further, examination of the effective ways of talent management that can
be considered by Bentley to have a more skilled and motivated workforce has been also made.
Use of quantitative method of research is made within current project as it supports more
effective collection of data along with improved presentation and analysis of objectives facts.
The main finding and recommendation of current stud comprises of fact that Providing online
process training, providing incentives and other benefits to the employees, Concern over hiring
experienced people and Tailoring the employees experience are effective ways of talent
management at the time of covid-19.

Table of Contents
Executive summary..........................................................................................................................2
Title of the Study.............................................................................................................................1
Introduction......................................................................................................................................1
Overview of the Research......................................................................................................1
Research Methodology....................................................................................................................2
Results and Findings........................................................................................................................5
Discussion......................................................................................................................................11
Conclusion.....................................................................................................................................13
Recommendation...........................................................................................................................13
Reflection.......................................................................................................................................14
References......................................................................................................................................16

Title of the Study
Talent management as a strategic priority. A research project on Bentley.
Introduction
Overview of the Research
The study aims to evaluate the aspect of talent management as strategic priority along with
analysing its role in leading improved success and productivity of a firm, Therefore, managing
talent is the key role and responsibility of the HR manager of the business as it aids value for the
business in developing operational ability and increasing the business growth (Alias and et.al.,
2019). The key intention of executing analysis over this area is to that it is an effective area of
study, which aids value in enhancing individual skills and ability and also resolving the issue of
talent management at workplace. In this particular study analysis has been executing over
Bentley, thus it s a British manufacturer and marketer of luxury cars and SUVs, and a subsidiary
of the Volkswagen Group since 1998. The headquarter of the firm is in Crewe, United Kingdom.
The company was founded in the year of 1919 by the significant motivation of : W. O. Bentley,
H. M. Bentley (Beamond, Farndale and Härtel, 2020).
Research Aim
To evaluate the key aspects of talent management as strategic priority along with analysing
its role in leading improved success and productivity of a firm. A project on Bentley.
Research Objectives
 To evaluate key aspects of talent management that makes it a strategic priority within a
firm.
 To determine about the role of talent management in leading improved success and
higher productivity for a firm
 To identify the effective ways of talent management that can be considered by Bentley to
have a more skilled and motivated workforce for mitigating the challenges created by the
current situation of COVID-19.
Research Questions
 What are the key aspects of talent management that makes it a strategic priority within a
firm?
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 What is the role of talent management in leading improved success and higher
productivity for a firm?
 What are the effective ways of talent management that can be considered by Bentley to
have a more skilled and motivated workforce for mitigating the challenges created by the
current situation of COVID-19?
Research Methodology
It forms out a vital and important section of every project that facilitates information about the
research method and approaches that are applied for undertaking an investigation and study in a
systematic manner to effectively met the set aim and objectives (Böhmer and Schinnenburg,
2016). The research method that are allied and used for current study on Bentley are provided as
below along with leading a proper justification for their selection and use within current project:
Research Philosophy- this section of the methodology facilitates the ways that are applied for
knowledge generation and better underdoing of the topic which is divided into two main types
consists of positivisms and interpretivisim philosophy. Selection of positivism philosophy has
been made with respect to current study on Bentley as it is appropriate to analysis the role of
talent management on success of firm in a more systematic manner. The justification for making
use of positivistic philosophy for current study is based on the fact that it ensures a more
practical ways of study based on objective nature of data and facts which leads to efficient
achieving of objectives.
Research Approach- deductive and inductive are two main types of research approach which
supports effective collection, analyses as well as proper interpretation of facts. As per the nature
of current study, use of deductive approach is justifiable as it supports better testing and scanning
of the numeric and objective nature of data (Cappelli and Keller, 2017). Along with this, use of
deductive approach is also suitable for current study as it is properly in line with positivistic
philosophy thus, ensure better determination of role of talent management in improving success
level of a firm.
Choices of method- Basically there are three main methods of conducing a research which
consists of quantitative, qualitative and mixed method of investigation. The qualitative method
comprises of detailed analysis of facts which is much more time consuming and complex. Thus,
use of quantitative method has been made for current study that ensures a more cost and time
efficient way of data collection in numeric terms along with ensuring better presentation of facts
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