Impact of Talent Management Systems on Branding and Market Image

Research Project
(Secondary Research)

TITLE: Impact of talent management systems over branding and market image...........................2
CHAPTER 1: INTRODUCTION 500.............................................................................................2
CHAPTER 2: LITERATURE REVIEW 900..................................................................................3
What are the various talent management practices that Marks & Spencer can adopt for
managing organisational workplace?.....................................................................................3
What is the impact received by Marks & Spencer on branding and market image using
effective talent management practices in their business?.......................................................4
What are the challenges that are faced by Marks & Spencer due to ineffective talent
management system at their workplace?................................................................................4
What are the different aspects to be added by Marks & Spencer in their talent management
system?...................................................................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY 800......................................................................6
CHAPTER 4: ANALYSIS AND DISCUSSION 700.....................................................................8
CHAPTER 5: CONCLUSION 150...............................................................................................11
CHAPTER 6: RECOMMENDATION 200...................................................................................12
.......................................................................................................................................................13
REFERENCES..............................................................................................................................13
APPENDICES ..............................................................................................................................14
Appendix 1: Research Proposal............................................................................................14
Unit 11 Research Project (RQF) L5...............................................................................................15
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TITLE: Impact of talent management systems over branding and market
image
CHAPTER 1: INTRODUCTION
Research Aim: To analyse the impact of talent management systems over branding and market
image of an organisation operating at multi-national level. A study on Marks & Spencer.
Research Objective
 To examine various talent management practices adopted by Marks & Spencer to manage
organisational workforce.
 To investigate the extent of impact received over branding and market image of Marks &
Spencer using talent management practices at workplace.
 To discern the challenges faced by Marks & Spencer over business functions in the
absence of effective talent management system.
 To explore different aspects to be adopted by Marks & Spencer in business strategies for
developing effective talent management system.
Research Question
 What are the various talent management practices that Marks & Spencer can adopt for
managing organisational workplace?
 What is the impact received by Marks & Spencer on branding and market image using
effective talent management practices in their business?
 What are the challenges that are faced by Marks & Spencer due to ineffective talent
management system at their workplace?
 What are the different aspects to be added by Marks & Spencer in their talent
management system?
Research Rationale
 The primary and foremost rationale in conducting this particular research is to acquire
insightful knowledge and information of determined topic. In addition to that, it will be
including impact of Talent management upon Branding and Market Image of respective
business entity.
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 Another major rationale behind carrying out this particular research is to attain and
develop various individual or personal skills including literature review, time
management, and collection of data.
 Referring to respective business organisation, it will further facilitate in determining
Talent Management practices regulated and organised within organisation. Furthermore,
impact of these practices will be illustrated in carrying out this particular research.
Research Significance
Talent management plays a crucial role in ensuring organisation growth and success with
consideration of various aspects and factors impacting upon the same. Moreover, the chosen
topic has been taken into consideration in order to acquire detailed and insightful knowledge
with conducting research.
The significance of this research lies in understanding insightful information and
knowledge of the concept of talent-management. For instance, it will be including various factors
and aspects in talent-management which results in impacting upon the same. The readers will be
facilitated with understanding of importance of talent-management in an business organisation as
well as effects of ineffective practices of the same.
CHAPTER 2: LITERATURE REVIEW
What are the various talent management practices that Marks & Spencer can adopt for managing
organisational workplace?
According to Jeff Niles, (2019), There is a essential requirement of Talent management
practices in a workplace in order to ensure achievement of organisational goals and objectives.
For instance, it determines various strategies and practices to be implemented in a workplace in
order to carry out efficient Talent management procedure. In addition to that, these strategies and
practices are further determined as effective recruitment, performance measurement and
management, corporate learning, and compensation management.
Referring to author, there is requirement of implementation of these strategies in
workplace in order to strengthen Talent management in an business organisation. The initial step
or initiative starts with efficient recruitment and selection of suitable and eligible candidates for
carrying out operations and activities of respective organisation. Moreover, continuous corporate
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learning must be taken into consideration with training and development of employees engaged
in workplaces.
In order to move further, next step determined by author is to measure and compare
actual performance of employees with expected performance. For instance, it requires
consideration of necessary action in order to prevent occurrence of any deviation. Furthermore,
employees with upright performance in carrying out operations and activities must be recognised
and appreciated among workforce which facilitates in boosting up morale of employee.
Therefore, all these positive initiatives directly results in ensuring organisation success and
growth (Talent Management Strategies, 2019).
What is the impact received by Marks & Spencer on branding and market image using effective
talent management practices in their business?
Referring to Marc Holliday, (2021), There are various benefits contributed through
Talent Management in respective organisation towards organisation success and growth as well
as achievement of desired goals and objectives. For instance, it also contributes additional values
towards Branding and market image of specific business organisation.
Efficient recruitment process and productive working environment could be taken into
consideration by management representatives of respective organisation in order to promote
company among customers in society. In addition to that, efficient and upright workforce is one
of the strongest asset for the company facilitating towards organisation success and growth.
Furthermore, it could be used by representatives of company in efficient branding practices in
order to attract customers towards products offered by company.
Efficient and upright workforce facilitates in carrying out operations and activities in an
efficient manner. For instance, efficient completion of tasks and operations results in enhancing
quality of products offered by company in consumer market. Furthermore, all these positive
aspects and considerations lead to enhance image of company in market with providing quality
products at efficient prices.
Efficient Talent management practices in a workplace often leads to enhance quality of
company's offerings in direct or indirect manner. Therefore, it contributes in providing additional
values to respective organisation with selection of suitable and appropriate candidate as well as
initiating efforts towards development of productive working environment (Benefits of a Talent
Management System, 2021).
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What are the challenges that are faced by Marks & Spencer due to ineffective talent
management system at their workplace?
According to Tammy Erickson, (2020), Presence of efficient talent management in an
business organisation plays a crucial role in carrying out operations and activities in an efficient
manner. On the other hand, ineffective Talent management results in arise of various challenges
faced by respective organisation. Furthermore, primary and major of these issues and challenges
includes Poor hiring strategies, inefficient leadership, insufficient technological friendly, etc.
Recruitment and selection of inappropriate individual for carrying out company's
operations and activities results in inefficient completion of assigned tasks and roles. Moreover,
it results in being a barrier in achievement of organisational goals and objectives. It has been
considered as one of the major issue due to ineffective Talent management in respective business
organisation.
Inefficient Leadership often leads to degradation of productivity among workforce in
carrying out operations and activities in workplace. For instance, inadequate productivity in
workplace results in being a obstacle in optimum utilisation of resources. Furthermore,
insufficient guidance provided by these inefficient leaders results in development of
unproductive working and negative environment.
According to George Kettner, (2017),
What are the different aspects to be added by Marks & Spencer in their talent management
system?
According to Jacinda Santora, (2021), different aspects to be implemented in respective
organisation are determined as Motivation and efficient employee engagement. In order to
ensure efficient and productive working environment, both motivation as well as employee
engagement plays a vital role.
Motivation is described as encouraging and uplifting morale of employees in workplace
which facilitates in initiation of additional and upright efforts towards completion of tasks and
activities. On the other hand, engaging employees efficiently in workplace contributes in
development of sense of belongingness among workforce towards organisation.
Therefore, these aspects will contribute in providing additional efforts towards respective
organisation with increased productivity as well as positive working environment.
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