Impact of Talent Management on Employee Retention and Motivation: A Study on H&M

RESEARCH
PROJECT

Contents
RESEARCH PROJECTContents...................................................................................................1
Chapter One: Introduction...............................................................................................................4
1.1Research Aim and Rationale..................................................................................................4
1.2 Research Questions................................................................................................................5
1.3 Research Objectives...............................................................................................................5
1.4 Significance of the Research.................................................................................................5
CHAPTER TWO: LITERATURE REVIEW..................................................................................6
2.1 Introduction of Literature Review.........................................................................................6
2.2 Main Body.............................................................................................................................6
Explain the conceptual framework of talent management, employee retention and employee
motivation?..................................................................................................................................6
Discuss the impact of talent management for employee retention?............................................6
Explain the talent management strategies used by H&M to retain and motivate their
employee?....................................................................................................................................7
What are the challenges faced by H&M while adopting the talent management strategy in their
workplace?...................................................................................................................................7
2.3 Conclusion of Literature Review...........................................................................................8
Chapter Three: Methodology...........................................................................................................9
3.1 Research Approach................................................................................................................9
3.2 Research Strategy..................................................................................................................9
3.3 Research Methodology..........................................................................................................9
3.4 Research Tools.......................................................................................................................9
3.5 Sampling..............................................................................................................................10
3.5.1 Identifying Population and Research Site.........................................................................10
3.5.2 Sampling Strategy.............................................................................................................10
Chapter Four: Findings (Data Analysis and Presentation)............................................................11
4.1 Frequency Distribution Table..............................................................................................11
4.2 Data Presentation.................................................................................................................12
Chapter Five: Discussion (Data Interpretation).............................................................................18
5.1 Data Interpretation...............................................................................................................18

Chapter Six: Conclusion, Recommendations and Implications for Further Research..................21
Conclusion.................................................................................................................................21
Recommendations......................................................................................................................22
Implications for Further Research.............................................................................................23
References......................................................................................................................................24
APPENDIX....................................................................................................................................25
Questionnaire.............................................................................................................................25

Chapter One: Introduction
Overview of the topic
Talent management is a process within an organisation that helps in retention and motivation of
employees. It is a systematic procedure that assists in the attraction, recruitment and
development of the employees in the workplace. Basically, this is linked to the management of
employees in the organisation so that they can feel satisfied in the workplace. Under talent
management, companies give great importance to employee motivation in the organisation
because this is directly connected to encourage employees (Narayanan, Rajithakumar and
Menon, 2019). The present investigation aims at collecting data about the impact of talent
management strategies on the retention and motivation of employees in the company. This also
includes various kinds of talent management strategies to retain talented employees in the
workplace (Anlesinya, Dartey-Baah and Amponsah-Tawiah, 2019).
The chosen company for the present research is H&M. It is a Swedish multinational
clothing organisation. The headquarters of the organisation is suiated in Stockholm. The brand is
famous for its fast-fashion clothing children, teenagers, women and men. The company was
founded in the year 4 October, 1947 in Vasteras, Sweden. The founder of the organisation is
Erling Persson.
1.1Research Aim and Rationale
Research Aim
To evaluate the impact of talent management on employee retention and motivation: A
study on H &M
Research Rationale
The major reason behind conducting the current investaigation is to develop
understanding in context of talent management and its role within talent retention and
motivation. Talent management is considered as one of the major tool and this can be used by all
the businesses for the major purpose of motivating employees in such a way that employee may
contribute their fuller skills and capabilities in attaining business objectives. Using effective
talent management in an organisation employee turnover can be reduced and at the same time
skills and capabilities of employees can also be developed (Ziegler and Stoeger, 2019). The
choice of selecting this research topic is based on two vital perspectives that are personal and

professional. In respect to personal using this research, the researcher is able to increase extent of
various skills that are anlaytical skills, problem solving skills and many others. Whereas in terms
of professional perspective the research is going to assist the researcher in executing future
researches in desired and optimal manner.
1.2 Research Questions
 Explain the conceptual framework of talent management, employee retention and
employee motivation?
 Discuss the impact of talent management for employee retention?
 Explain the talent management strategies used by H&M to retain and motivate their
employee?
 What are the challenges faced by H&M while adopting the talent management strategy in
their workplace?
1.3 Research Objectives
 To understand the conceptual framework of talent management, employee retention and
employee motivation.
 To identify the impact of talent management for employee retention.
 To discern the talent management strategies used by H&M to retain and motivate their
employee.
 To discuss the challenges faced by H&M while adopting the talent management strategy
in their workplace.
1.4 Significance of the Research
The present investigation is important because it covers detailed information about the detailed
information about talent management, motivation and retention of employees in the organisation.
The research is significant for researchers, students, organisations etc. The present research is
important for future researchers because they can easily collect information through this existing
research. This investigation will act secondary source for future researchers. On the other hand,
this investigation is also significant for organisations because this will give data about talent
management strategies used by large scale companies (Gupta, 2019). Therefore, investigation is
of great significance because this facilitates in the attainment of objectives and aim.

CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction of Literature Review
Literature review gather data related with selected topic using different secondary sources
such as publications, articles, books and various others. This is helpful in developing summary
related to research topic using different sources.
2.2 Main Body
Explain the conceptual framework of talent management, employee retention and employee
motivation?
According to the viewpoint of Crane and Hartwell (2019), talent management is regarded
as the method which is associated with giving full scope to HR and helps the organisation to
grow their employees in such a manner that employee retention can be enhanced. Talent
management is aimed at improving business performance in appropriate manner so that overall
productivity can be developed. Talent management is used within the organisation for the
purpose to recruit, retain and produce most talented employees within the workplace. This is
analysed that talent management is accumulation of various methods and processes and these are
used by the organisation for the purpose of acquiring benefits in context of business problems.
Talent management is a strategic approach which is used within the business for the major
purpose of managing workforce. This is a process by which an organisation get power to
assemble their optimal workforce in order to manage business needs in proper manner. Talent
management is used for the major purpose of talent retention and in this way when an
organisation is able to manage the HR functions then they will be able to enhance employee
retention as well (Pillai and Sivathanu, 2020). Employee motivation is regarded as the major
terminology which is used within the business so that to develop such involvement of
employees. For an organisation this is important that to have a degree of employee motivation so
that overall workplace productivity can be enhanced and at the same time determination can be
created within employees.
Discuss the impact of talent management for employee retention?
According to Sivathanu and Pillai (2019), talent management is defined as that measure
and tool that are used within the organisation in order to motivate employees and to retain them
for longer duration of time. When an organisation is having effective talent management system