Role of Motivation Strategies in Talent Management for Retaining Talent in an Organization

This research investigates the role of motivation strategies in talent management for retaining talent within an organization. The study focuses on Marks & Spencer and aims to understand the conceptual framework of talent management and motivation, determine the different types of motivation strategies adopted by Marks & Spencer, and examine the role played by motivation strategies as one of the practices of talent management for retaining talent within the organization.

PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title Role played by motivation strategies as one of the practices of talent
management for retaining talent within an organisation
Section One: Title, aims, objectives
Title or working title of project (in the form of a question, objective or hypothesis)
Research Title: Role played by motivation strategies as one of the practices of talent
management for retaining talent within an organisation
Introduction
Talent management refers to the strategic approach that focuses over attracting,
developing, retaining and motivating employees in the workplace. This basically focuses
over managing each talent in the workplace so that objectives of the organisation could be
believed. Motivation is the other factor that holds great significance because it creates
inducement among employees that their efforts are quite important in the organisation. For
completing the investigation, Marks & Spencer is selected. It is a British multinational
retailer with headquarters located in London, England.
Project aims and objectives (e.g. what do you wish to achieve? What do you want to learn
to do? What do you want to find out?)
Research Aim: To investigate the role played by motivation strategies as one of the
practices of talent management for retaining talent within an organisation. A study on
Marks & Spencer
Research Objectives:
 To understand the conceptual framework of talent management and motivation
within an organisation
 To determine the different types of motivation strategies adopted by Marks &
Spencer for retaining and encouraging talent in the workplace
 To examine the role played by motivation strategies as one of the practices of
talent management for retaining talent within Marks & Spencer
Research Questions:
 What are the different types of motivation strategies adopted by Marks & Spencer
for retaining and encouraging talent in the workplace?
 What are the roles played by motivation strategies as one of the practices of talent

management for retaining talent within Marks & Spencer?
Section Two: Reasons for choosing this project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why you feel the topic is
important)
The main motive behind conducting the existing investigation is to carry out detailed
information about the concept of talent management and motivation within an
organisation for managing and organising talent in the workplace (Mensah and Bawole,
2018). Talent management and motivation are common trends that hold great importance
in an organisation as it is focuses on management of employees and they are the greatest
for every organisation irrespective of their nature (Cross Walker, 2020). With the help of
existing investigation, researcher tries to fulfil their two objectives which are: personal and
professional objective. In terms of personal perspective, researcher will try to increase
their knowledge in different areas. They will also learn about the different methods used
for the accumulation and evaluation of information. In respect of professional perspective,
researcher will learn about the various strategies of talent management that need to be
adopted by the organisation for satisfying and motivating employees in the workplace.
Section Three: Precedents and sources

Use of key literature sources and precedents to support your project objectivesWhat is the
concept of talent management and motivation within workplace?
As per the perspective of Ahammad and et. al., (2018), talent management is an
instrument that attracts, retain and motivate the employees for achieving the business
goals and objective. The main role of talent management is to increase the performance
and efficiency of staff so that they can contribute productive output in accomplishing the
vision and mission of company. There are different areas of talent management such as
recruitment, performance management, compensation management and training and
development. Within an organisation motivation plays an important role. Motivation is a
procedure that provide guidance and maintain the goals oriented behaviour of people. In
order to achieve competitive advantage in market, it is important to motivate and engage
staff so that they can contribute their best efforts in improving the productivity and growth
of business. Motivation is important for an employee and organisation. There are mainly
two types of motivation such as intrinsic and extrinsic motivation.
What are the different types of motivation strategies adopted by Marks & Spencer for
retaining and encouraging talent in the workplace?
As per the opinion of Bonneton, Festing and Muratbekova‐Touron (2020), there
are different types of motivational strategies which are adopted by company in order to
retain and encourage their employees within workplace. These motivational strategies
helps in increasing the productivity of staff due to which they can give more productive
output in making business successful. The few motivational strategies which are adopted
by Marks and Spencer are reward system, career advancement, acknowledge employee
achievement, develop meaningful and respectful relationship and growing community of
learners. Through implementing these strategies, Marks and Spencer motivates their
employees and also encourage them to stay in company for long run. It is important for an
organisation to retain and encourage their staff in order to improve the performance and
growth of business.
What are the roles played by motivation strategies as one of the practices of talent
management for retaining employees within Marks & Spencer?
As per the viewpoint of Painter‐Morland and et. al., (2019), motivational strategies plays a
great role for retaining their top performers. It helps in boosting the confidence and morale
of employees due to which they contribute their better outcomes in improving the business

performance. By implementing motivational strategies, company can reduce the
absenteeism within workplace as it helps in engaging staff. Motivational strategies also
helps in reducing the turnover rate of staff which helps in increasing the productivity and
efficiency of employees. It is necessary for an organisation to adopt motivational
strategies as it helps in attracting more competent personnel and also improves the brand
image of business. Motivational strategies also helps in improving the work performance
due to which Marks and Spencer can gain competitive advantage form its competitors.
Thus these are the roles which are played by motivational strategies in order to retain their
talented employees within workplace. By retaining employees, company can improve the
corporate culture and also helps in providing better employee experience. Employee
retention is important within workplace as it maintains job performance and productivity.
RESEARCH METHODOLOGY
Quantitative research method: The current investigation will take assistance of
quantitative research methods for the collection and evaluation of information in a
systematic manner (Rutberg and Bouikidis, 2018). The main benefit of using quantitative
research method is that it facilitates in collecting statistical piece of information and taking
out measurable & comparable data.
Data Collection: Researcher will take assistance of primary and secondary methods so
that raw as well as second-hand information can be collected about the proposed topic
(Basias and Pollalis, 2018). Questionnaire will be developed by investigator for collecting
raw data directly from the selected respondents. 40 managers will be selected by Marks &
Spencer as respondents because they can only give high quality information about the
practice of talent management and strategies of motivation within an organisation.
Primary method is selected because it assists in accumulating information directly from
the source of information. Secondary method will be chosen by researcher to collect
published piece of information. This helps in saving time of the investigator as it is
available on different platforms. The secondary sources include: books, journals,
newspapers, magazines etc.
Sampling: Probability sampling will be selected by investigator as it assists in selecting
large number of respondents and give equal chance to each respondent to participate.
Population of Marks & Spencer will be chosen to collect information. Hence, 40 managers
will be chosen by investigator to collect data.
Data Analysis: Researcher will select frequency distribution analysis because current

investigation will be dependent upon quantitative information. It takes out the relevancy
and accuracy of statistical data.
Data Presentation: In the current investigation, researcher will use MS-Excel for forming
graphs so that reader can easily interpret information. Descriptive information will be used
for conducting the whole study.
Section Four: Activities and timescales
Activities to be carried out during the project How long this will take?
Development and analysis of ideas 1 day
Writing proposal & ethics form 2 days
Writing literature review 5 days
Writing methodology 4 days
Data collection and analysis 8 days
Writing Discussion and conclusion 5 days
Milestone one: Literature review
Milestone one target date (set by tutor): 4-05-2022
Milestone two: Data collection and analysis
Milestone two target date (set by tutor): 20-05-22

Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed by:
Tutor name: Date:
REFERENCES
Books and Journals
Ahammad and et. al., 2018. Strategic talent management in emerging markets. Thunderbird
International Business Review, 60(1), pp.5-8.
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business &
technology: Justifying a suitable research methodology. Review of Integrative
Business and Economics Research, 7, pp.91-105.

Bonneton, D., Festing, M. and Muratbekova‐Touron, M., 2020. Exclusive Talent
Management: Unveiling the Mechanisms of the Construction of an Elite
Community. European Management Review, 17(4), pp.993-1013.
Cross Walker, T., 2020. Inclusive talent management in the public sector: theory and
practice. Transnational Corporations Review, 12(2), pp.140-148.
Jooss, S., Burbach, R. and Ruël, H., 2021. Examining talent pools as a core talent
management practice in multinational corporations. The International Journal of
Human Resource Management, 32(11), pp.2321-2352.
Mensah, J.K. and Bawole, J.N., 2018. Testing the mediation effect of person-organisation fit
on the relationship between talent management and talented employees’
attitudes. International Journal of Manpower.
Painter‐Morland and et. al., 2019. Talent management: The good, the bad, and the
possible. European Management Review, 16(1), pp.135-146.
Rutberg, S. and Bouikidis, C.D., 2018. Focusing on the fundamentals: A simplistic
differentiation between qualitative and quantitative research. Nephrology Nursing
Journal, 45(2), pp.209-213.

RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use
of data, collected from human participants, may be required to gain ethical approval
before commencing their research.
Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor. Please complete this form in good time before your research
project is due to commence.
Section One: Basic details
Student Name
ID Number
Centre Name
Project Title Role played by motivation strategies as one of the practices of talent
management for retaining talent within an organisation
Section Two: Project summary
Please select all research methods that
you plan to use as part of your project:
Interviews
Questionnaires
Observations
Use of Personal Records
Data Analysis
Action Research
Focus Groups
Other (please specify Secondary research
Section Three: Participants
Yes No
Will your research involve human participants?
Ages
12–16
Young
people
aged
17–18
Adults

Who are the participants? Tick all that apply
How will participants be recruited (identified and approached)?
Answer: With the assistance of probability sampling and 40 managers will be
chosen.
Describe the process you will use to inform participants about what you are doing:
Answer: Through e-mail.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
Answer: By providing all information to participants and will be in written format.
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
If No, please explain why
below and ensure that you
cover any ethical issues
arising from this:
Answer:
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
Studies involving observation Yes No
Confirm whether participants will be asked for their informed
consent to be approved.

Yes No
Will you debrief participants at the end of their participation?
(e.g. give them a brief explanation of the study)
Yes No
Will participants be given information about the findings of
your study? (This could be a summary of your findings generally)
Section Four: Data storage and security
Yes No
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Who will have access to the data and personal information?
Answer:
Researcher will have access.
During the research
Where will the data be
stored?
Answer:
Mobile devices, such as
USB storage and laptops
Yes No
Will mobile devices, such as USB storage and laptops, be used?
If yes, please provide
further details:
Answer:
After the research
Where will the data be
stored?

Answer:
In computer system.
How long will the data and
records be kept, and in
what format?
Answer: 6 Months
Yes No
Will the data be kept for use by other researchers?
If yes, please provide
further details:
Answer:
Section Five: Ethical
issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
as a result of
your research. Please consider/address all issues that may apply. Ethical concerns
may include, but
are not limited to the following:
 informed consent
 potentially vulnerable participants
 sensitive topics
 risks to participants and/or researchers
 confidentiality/anonymity
 disclosures/limits to confidentiality
 data storage and security, both during and after the research (including
transfer, sharing,
 encryption, protection)
 reporting
 dissemination and use of your findings.

Section Six: Declaration
Yes No
I have read, understood and will abide by the [insert name of
college/centre] Research Ethics Policy
Yes No
I have discussed the ethical issues relating to my research with
my tutor
I confirm that, to the best of my knowledge, the above information is correct and that
this is a full description of the ethical issues that may arise in the course of my/our
research.
Student Name: Date