Talent Management Strategies for ASOS: A Case Study

UNIT 6
FINAL SUBMISSION
FOLLOWING ARE THE ATTACHMENTS FOR FINAL SUBMISSIONS:
Table of Contents
LO1:.......................................................................................................................................................1
Introduction of THE TASK..................................................................................................................1
P1DESIGN 1 RESEARCH AIM..................................................................................................................2
P2: 1 – Project planning.....................................................................................................................2
P3: TIME FRAME....................................................................................................................................3
DATA COLLECTION (PRIMARY AND SECONDARY DATA)........................................................................6
LO3 (P5,P6)............................................................................................................................................7
RESEARCH ANALYSES WITH COMMUNICATING THE OUTCOME.......................................................7
RECOMMENDATION/SUGGESTIONS:..................................................................................................12
LO4:P7 Reflection...............................................................................................................................12
Performance review............................................................................................................................14
Project Logbook...................................................................................................................................15
ANSWERS:
LO1:
Introduction of THE TASK
The report aims to provide understanding about talent management
strategies. It is a concept which focus on retaining and make development of
talented employees within organisation (Talpoş, Pop, Văduva, and Kovács, 2017).

This report will carry out all the project planning, methodologies, primary and
secondary research to reach and complete the aims of report. At last, there will be a
reflection which shows how all the activities performed.
Research objectives
 To examine the concept of talent management and its strategies for
organisation success.
 To demonstrate issues and hurdles in managing and retaining talent
employees.
 To analyse effective talent management strategies for ASOS.
Research questions:
 What Is the area of talent management and the importance of its strategies?
 What are the issues and challenges faced by organisation in relation to
sustain employees.
 What are the required strategies for talent retention in Asos.
P1DESIGN 1 RESEARCH AIM
What talent strategies do the best companies use to attract and retain
people? A case study on ASOS.
P2: 1 – Project planning
project planning is a document presentation which consist all the activities and
areas in which research has planned (Munasinghe, and De Alwis, 2017). It outlines
all the activities which are necessary to fulfil aims of research.
Scope: It involves all the informations and areas which needs to be cover by the
researcher. Scope defines as the necessary information which is required to achieve
the aims such as deadlines, activities and goals, budgets and plans.
Milestones: Major events or phases in the project
This element of project management involves all the events which takes place
while carrying out research. This research will undertake primary and secondary
data findings interpretation, questionnaires in order to identify about the best talent
management strategies.

Initiation, planning and execution: Details of activities to be carried in the
project
Initiation: it is the foremost stage of project planning. In this the researcher
comes along with various ideas and thoughts about the relevant research topic. The
idea must be applicable in all fields and support an effective theory and aims. This
research will identify the talent management strategies which will be suitable for
Asos to retain and attract employees.
Planning: The plans must involve all the activities and task which are
required to complete project objectives (Sanyal, and Haddock-Millar, 2021). Planning
must be done in effective manner in which all the resources, costs and tasks are
identified.
Execution: once all the plans get made, the researcher needs to execute it
as per set objectives and targets. There must be proper control followed by
researcher to look at achieving project aims and objectives.
P3: TIME FRAME :
TOPIC 1 : RESEARCH TITLE AND RES AIM 3 WEEKS (1-3)
TOPIC 2: RES OBJV, BACK GRD, LIMITATION 2 WEEKS (2-3)
TOPIC 3: LIT REV 2 WEEKS (3-4)
TOPIC 4: METHODOLOGY 3 WEEKS (7-11)
TOPIC 5 : RES ANALYSES 4 WEEKS (10-12)
TOPIC 6: REPORT WRITING WITH FINDINGS AND RECC.... (3 WEEKS) (12-15)
Gantt chart: Work break down structure using to track the activities to be
undertaken
Gantt chart is an important tool which helps in delivering work activities by
setting specific time frames. It shows the start and end dates and time to complete
all the necessary task (Rajabipoor Meybodi,and Mohammadi, 2020). It is a graphical
representation which helps the researcher to manage important tasks on priority and
it makes assure that all the task must be fulfil in well manner.
Work breakdown structure:

it is also an effective tool which helps in divide of work in smaller way. It
simplify the activities which reduce work complexities (Evans, Smale,and Björkman
2018). Therefore, this research is supported with all the research task in a
systematic manner.

Unit 11 Talent
Management –
A Key
Component of
HRM

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 RECOMMENDATION
 REFERENCES

AIMS AND OBJECTIVES
Aim
“The aim of the research is to effectively analyse the talent management strategies used by business to
attain high succession opportunities, a study on ASOS
Objectives:
 To understand basic conceptual framework of Talent management strategies.
 To investigate different strategies within talent-management used by ASOS.
 To analyse issues faced by ASOS while implementing Talent-management strategies within
organisational functions.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Quantitative research type
Research approach Deductive approach
Research philosophy Positivism approach
Data collection Primary and secondary methods
Sampling 30 employees of ASOS
Data analysis Through SPSS

Unit 11 Talent Management – A Key Component
of HRM

EXECUTIVE SUMMARY
The present report is about different talent management strategy used by the companies that contribute towards employee performance.
Also, with the help of quantitative study, different talent management strategies have been defined that is used by ASOS. Further, the
research is also based upon the primary and secondary data collection methods in order to identify the benefits and challenges faced by the
company while implementing talent management strategies. However, the key findings also entail that employees of ASOS satisfied with
the talent management strategies adopted by company and also shows that there is a positive impact over the company’s performance.
Overall, it can be stated that talent management strategies assist company to improve the retention rate and provide positive working
environment as well.

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
Background............................................................................................................................3
Aim.........................................................................................................................................3
Objectives...............................................................................................................................3
Research Questions................................................................................................................3
Rationale.................................................................................................................................3
LITERAURE REVIEW.............................................................................................................3
METHODOLOGY AND DATA COLLECTION.....................................................................6
DATA ANALYSIS AND INTERPRETATIONS.....................................................................7
RESEARCH OUTCOMES........................................................................................................7
CONCLUSION AND RECOMMENDATIONS.......................................................................7
REFLECTION & RECOMMENDATION OF ALTERNATIVE RESEARCH METHODOLOGY 7
REFERENCES...........................................................................................................................8

INTRODUCTION
Background
The concept of talent management refers to the scope of HR processes in order to attract, develop and retain the high performing
employees. In simple terms, it aims at improvising the business performance and productivity through the way of engaging into highly
productive and engaged employees in order to make the business profitable (Poisat, Mey and Sharp, 2018). ASOS is taken as an organization
which is a British Online fashion retailer. In this research project, the researcher aims at effectively analysing the different talent management
strategies which are being utilized by the organization in order to achieve higher succession opportunities. For conducting this research
quantitative research method is being utilized which has helped in drawing better conclusion. This has research method has helped in answering
the various research questions along with the stated rationale.
Aim
The aim of the research is to effectively analyse the talent management strategies used by business to attain high succession opportunities, a
study on ASOS.
Objectives
 To understand basic conceptual framework of Talent management strategies.
 To investigate different strategies within talent-management used by ASOS.
 To analyse issues faced by ASOS while implementing Talent-management strategies within organisational functions.
Research Questions
 What is the basic conceptual framework of talent-management strategies?
 What are the various strategies used by ASOS within talent-management?
 What are those challenges and issues faced by ASOS during implementing talent-management strategies within organisational functions?