Managing Successful Business Project on Talent Management Strategies: A Case Study on Aston Martin

Unit 6 – Managing
Successful Business
Project
Table of Contents

INTRODUCTION...........................................................................................................................1
P1............................................................................................................................................1
P3............................................................................................................................................3
P4: Research methodology.....................................................................................................4
P5 & P6:.................................................................................................................................5
P7............................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Managing a successful business project required effective planning along with along with
systematic organisation of various activities and task. The current project is based on Aston
Martian which is a well-known British automotive company having its main headquarter located
in England, UK (Hussain and et. al., 2022). It has been seen and reviewed that the Aston martin
is a multinational company thus, it is facing many issues and challenges in managing talent.
Apart from this, high employees turnover and lack of motivation in employees has been also
continuously faced by the Aston martin therefore, following research is conducted within the
below stated aim and objectives.
P1
On the basis of given scenario, it has been seen that talent management is leading an
important and vital role in creating improved HR practise within a firm along with enhancing the
productivity and performance level. Therefore, following aim and objective are made for current
project;
Aim
The main focuses and emphasis of current project is tend to be based, “To evaluate about
the conception of the talent management together with setting out the strategies that are being
adopted by top most and preeminent companies to attract as well as retain the skilled people”. A
research project on Aston Martin.
Objectives
 To evaluate about the need and importance of the concept of talent management within a
firm.
 To determine about the best strategies of talent management that are applied by best
companies to have better attraction as well as retention of people.
Research questions
 What are the factors which are giving rise to the need and importance of the phenomena
and conception of the talent management within a firm?
 Which can be the best strategies of talent management that are applied by best companies
to have better attraction as well as retention of people?
1

P2
Aston Martin , DATE: 2021-22
1.CHOSEN ORG NAME : Aston Martin
2.BACKGROUND OF YOUR BUSINESS: Aston Martin Lagonda is a British unbiased
manufacturer of luxurious sports automobiles and grand tourers. Its predecessor changed into
based in 1913 via Lionel Martin and Robert Bamford.
3.VISION, MISSION, OBJECTIVE, GOAL: A significant uplift in profitability and cash
generation ensuring that long-term product development is funded from free cash flow and
attractive returns are delivered for investors.
4.NATURE PRODUCT /SERVICES: Aston Martin is a British car manufacturer this is related
to both luxurious and speed. They are also recognised for their stunning layout and lots of human
beings recall the cars produced through this enterprise as proper works of art. Their automobiles
have emerge as a British icon although it is a global vehicle logo.
5. COMMUNICATION TO THE STAKEHOLDERS: Through newsletters and emails
6. OPERTIONAL PLANS: Aston Martin plans on building electric vehicles on both its Gaydon
and St Athan factories by 2025.
7. MARKETING PLANS: through billboards and social media channels
8. RESOURCES: Raw materials, technology and employees
9. SWOT PLANS:
Aston Martin has a heavy-obligation production and designing group. They ensure that each
vehicle they roll out is strong, ideal and coveted through anyone. Most human beings crave for
an Aston Martin because of its overall performance and build exceptional. This allows them in
being greater to be had in all regions. When in comparison to similar corporations Aston Martin
has the lesser market. This is because they deal with their luxurious market and has by no means
attempted to enter every other market. They may additionally need to do it quickly if they do no
longer want many contenders.
10. RISK FACTORS: Prices of petroleum merchandise are growing. Aston Martin need to check
out cars so one can be electrically powered.
2