E-Portfolio: Talent Strategies for Attracting and Retaining People

E- Portfolio: What
talent strategies do the
best companies use to
attract and retain
people?

Table of Contents
Title: E- Portfolio: What talent strategies do the best companies use to attract and retain people?
A case study of Aston Martin..........................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SECTION 1 Project planning..........................................................................................................1
RESEARCH AIM:...........................................................................................................................1
RESEARCH OBJECTIVE:.............................................................................................................1
RESEARCH QUESTIONS:............................................................................................................1
Project management Plan.......................................................................................................2
SECTION 2 Conduct primary and secondary research...................................................................6
Primary and secondary research.............................................................................................6
LITRETURE REVIEW...................................................................................................................8
Concept and significance of talent management....................................................................8
Talent management strategies used by Aston Martin.............................................................8
Obstacles faced by Aston to create and sustain a talented workforce....................................9
Talent management initiatives adopted by other organisations to build and sustain effective
workforce..............................................................................................................................10
SECTION 3 Present Findings........................................................................................................11
SECTION 4....................................................................................................................................19
CONCLUSION..............................................................................................................................21
REFRENCES.................................................................................................................................22
APPENDIX....................................................................................................................................23
Reflective Practice.........................................................................................................................23
BUSINESS CASE PRESENTATION.................................................................................26

Title: E- Portfolio: What talent strategies do the best companies use to attract
and retain people? A case study of Aston Martin
INTRODUCTION
Business organisations focus on attracting and retaining talented employees with the aim
of increasing organisational performance. Presence of a highly skilled workforce helps the
company gain competitive advantage in their industry and ensure long term survival with stable
growth. Strategies used by business organisations to attract and retail talented workers is given in
this report. Aston Martin is the organisation selected for this research. Aston Martin is a UK
based car manufacturing company which employees 3000 employees on a global scale. Research
methods are used in this investigation along with data analysis to determine strategies used by
firms to attract and retail talent.
MAIN BODY
SECTION 1 Project planning
RESEARCH AIM:
To determine and understand effect talent management strategies used by Aston Martin
on employee retention and motivation.
RESEARCH OBJECTIVE:
 To understand the concept and value of talent management in context of Aston Martin
 To analyse talent management practices used by Aston Martin to build and sustain
talented workforce.
 To determine challenges related to talent management faced by Aston Martin.
 To determine talent management initiatives undertaken by other organisations for
constructing and maintaining talented workforce.
RESEARCH QUESTIONS:
 What is the concept and value of talent management in context of Aston Martin?
 What are challenges related to talent management faced by Aston Martin?
 What are the challenges faced by Aston Martin in in attracting and retaining skilled
workforce in the firm?
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 What are the talent management initiatives undertaken by other organisations for
constructing and maintaining talented workforce?
Project management Plan
A formal document which includes the scope, timeline, budget and other deliverables
associated with a project. Project management plan for the present research is provided below:
Scope
This research focuses on understanding strategies used by business firms to attract and
retain talented employees. The scope of this research is wide and this research helps the
investigator to remove obstacles in attaining research objectives effectively. This study assists
the investigator in completing future research more effectively and gain knowledge about
strategies adopted by business organisations to for attracting, managing and retaining skilled
employees for continuous progress of the organisation.
Milestones
Timely completion of this investigation requires completion of major phases and events
in a project. Construction of research objective research aim and research questions is the first
phase of this investigation which directs further activities of this research. Literature review of
talent management strategies adopted by other organisations is provided in this report which is
an important phase of this investigation. Primary research which involves construction of
questionnaire which will be filled by employees at Aston Martin is another important phase of
this report as it provides information about talent management practices used at Aston Martin.
Presentation of research findings is an important part of this report which is followed by
performance review to reflect upon project plan and process and outcomes in relation o to
personnel and professional development.
Budget
This is a significant part of the research as it provides information about the resources
needed for effective completion of the investigation (Al-Rawashdeh, 2021). Financial resources
required for effective completion of the resources is present in the budget. Cost structure foe this
talkenent management investigation is given below:
Items Amount
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Portable computer 350
Internet connection 180
Stationery 120
TOTAL 650
Quality
The quality of information gartered for completing this research is provided is the focus
of this aspect of the project management plan (Collings, Mellahi and Cascio, 2017)(Elegbe,
2016). It is essential to use relevant and reliable data for completing the research as it provides
accurate research findings. The present investigation is completed on the basis of high quality
evidence.
Communication
This part of the project management plan outlines communication methods used for
completing various tasks for completing the research and changing information gathered
collected for this research. The questionnaire which includes tailored questions for this research
which aims to understand talent management strategies used at Aston Martin for attracting and
sustaining employees is communicated with Email. This research utilises written communication
methods such as email along with spoken communication method for completing this research.
Resources
The resources required for completing the investigation is the main focus of this part of
the project management plan. The resources which are needed for completing this research are
mentioned below:
 Portable computer: 350
 Internet connection: 120
 Stationary: 180
Gantt chart and work break down structure
A gantt chart is a project management tool used to plan and schedule projects. Gnnt chart
is utilised to simplify complex project and ensure timely completion of the project. Tasks and
timeline of a protect are depicted with the help of horizontal bar chart. This chart depicts start
and end dates related to a project, deadlines and provides information about how much task is
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completed at every stage of the project (Gehrels, 2019). Gantt chart visually depicts the project
with timelines, deadlines, interrelation between various operations of the project along with
information about each phase of the project. Usage of Gantt chart helps in timely completion of
the research without compromising on the quality of the research.
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Work breakdown structure
This is a project management tool uses the technique of constructing tasks by dividing
work to make the project manageable and increase approachability. Usage of work breakdown
structure helps in integration of cost, scope, schedule and baseline of the project which ensures
that the project plans are aligned. This tool is used for completing this research as it helps in
organising the work required, ensures swift completion of schedule by allotting effort estimates
to particular sections of the work breakdown structure. This research uses the work breakdown
structure to simplify the scope of the research. This tool is uses in a hierarchical way which
ensures effective utilisation of this tool.
SECTION 2 Conduct primary and secondary research
Primary and secondary research
Questionnaire
Name
Age
Gender
Q 1) Do you aware the concept of Talent Management ?
a) Yes
b) No
Q2) Do you agree that talent management is necessary for the welfare of the organisation?
a) Yes
b) No
Q3) According to you, talent management can affect the performance and productivity of
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employees?
a) Positively
b) Negatively
Q4) In your point of view, what is the main benefit to use talent management practices ?
a) Retain Top Talent
b)Employees Development
c) Improve employees engagement
d) Increase Employee Experience
Q5) Do you agree that talent management strategies are helpful to increase the employees
participation in organisation for longer time ?
a) Yes
b) No
Q6) Which is the most useful practices of talent management which can help in overall
development of employees ?
a) Fix Clear Expectations
b) Constant Performance Appraisals
c) Professional Development Opportunities
d) Improve Talent with Analytics
Q7) Which one is the most useful talent management application that can be use by the
Aston Martin to attract the talented & potential employees?
a) Talent Identification
b) Talent acquisition
c) Talent Classification
d) Talent Development
Q8) What is the main issue faced by the Aston Martin due to lack of talent management
practices ?
a) Tightening Talent Market
b)Lack of the leadership
c) Increased Employee Turnover
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