Talent Management Strategies for Successful Business

This article discusses the importance of talent management in achieving business goals and objectives. It explores the roles played by talent management, the challenges faced by HR, and the research methods for conducting a business research project. The case study focuses on Crowne Plaza, an international chain of hotels in the UK.

Talent
management
strategies for
successful
business

Table of Contents
TITLE: Talent management as a strategic priority..........................................................................3
INTRODUCTION ..........................................................................................................................3
P1) Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review. ................................................................................................3
Research Aim:.............................................................................................................................3
Research Objectives:...................................................................................................................3
Research Questions:....................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Roles played by Talent management for achievement of desired organisation goals and
objectives....................................................................................................................................4
Importance of Talent Management.............................................................................................4
Challenges faced by HR management of the business firm with Talent Management..............5
P2) Examine appropriate research methods and approaches to primary and secondary
research.......................................................................................................................................5
TASK 2............................................................................................................................................6
P3) Conduct primary and secondary research by utilising suitable approaches for business
research project that considers cost access and ethical issues....................................................6
P4) Utilize proper analytical tools and analyse data obtained from the research ....................8
TASK 3 .........................................................................................................................................10
P5) Communicate research outcomes for the supposed audience............................................10
TASK 4 ........................................................................................................................................11
P6) Reflect on usefulness of research method used for achieving the objectives of research
project.......................................................................................................................................11
P7) Consider alternate research methodologies and lessons learnt in the view of obtained
results........................................................................................................................................11
CONCLUSION ...........................................................................................................................11
REFRENCES ................................................................................................................................12

TITLE: To evaluate importance of talent management of the business firm
towards it's effective attainment of desired goals and objectives. Case study
on Crowne Plaza
INTRODUCTION
Talent management refers to process of allocation of valuable resources of the business
firm at right place. It ensures better working of an organisation by retaining high quality
employees in the workforce and providing them with good working environment with timely
appraisals for keeping them motivated for effective conduction of respective activities of the
business firm. With lights to fact that a huge chunk of financial resources is been separated by
management of business firm in recruiting function of company. Talent management of a
company ensures better utilisations of valuable resources of the company avoiding any wastage
of efforts as well. This report will conduct research on Crowne Plaza. It is an international chain
of hotel of UK. The upper management system of business firm effectively manages talent
resources in their working structure which helps firm in accomplishment of desired goals and
objectives effectively. With addition to it they formulates effective strategies which helps in
shaping valuable efforts been produced in a business firm towards productivity and growth of
the firm.
P1) Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review.
Research Aim:
To evaluate importance of talent management of the business firm towards it's effective
attainment of desired goals and objectives.
Research Objectives:
 To study role of Talent Management for driving organisational performance.
 To examine importance of Talent Management in selected company.
 To propose challenges faced by HR with Talent Management.
Research Questions:
 What are the various roles played by Talent Management for achievement of
organisational desired goals and objectives?

 What is the importance of Talent Management in concerned organisation?
 What are the current issues in Talent Management?
LITERATURE REVIEW
Roles played by Talent management for achievement of desired organisation goals and
objectives.
According Bettelley, in order to produce productivity towards respective goals and
objectives of company, staffs with high potential and flexible in nature are required. By
analysing business environment of UK, for about more then 8 out of 10 HR managers from
various firms across the nation believed important role and scope of improvement of talent
management in their organisation for companies success. With regards to chosen organisation
i.e. Crowne Plaza, it can be said that initiative for improvement in their talent management
systems is already been started with a view point of effectively conduction of their business
activities aiming towards business growth (UK businesses need to focus on talent management,
2017). Various roles played by Talent Management towards achievement of firm's objectives are
as follows:
Allocation of Resources: Talent Management in a business firm helps in proper
allocation of valuable resources of the business firm. It includes right person for right job. It
promotes better productivity of efforts been produced in a firm, ensuring better growth of the
business organisation.
Retaining Talented Employees: It helps in retaining ex employees of the firm. As it is
very well known that huge cost is been involved in training and selection process of business
firm. Hence another role of talent management contributes towards saving up of valuable
resources of the company that could be used in any other area for it's better development.
Importance of Talent Management.
In words of Momtazian, talent management is to be included in every business HR
management. Their importance is not only limited in using valuable resources of the firm in
effective way but also helps in serving as a motivational tools to respective employees and also
enables firm to build it's better brand image in given marketplace (What is Talent Management
and Why is It Important?). Management of Crowne Plaza have adopted talent management
because of it's following importance which are as follows:

Attracts best talent: It helps in attracting best talent to fill up vacant job profile in the
company. It includes appraisal approaches and formulate flexible working environment for
delivering best productivity of the workforce.
Boosts employees performance: It emphasis on providing with motivational techniques
to companies staffs. It provides them with timely bonuses and good salary packages that leads to
boosting up of employees performance and ultimately contributes towards better growth of the
organisation.
Challenges faced by HR management of the business firm with Talent Management.
According to Flesher, strong talent-management of the business firm is not only
determined by hiring right staffs at right time but also contributes towards simplification of
companies operational activities (4 Problems a Strong Talent Management System Can Solve).
Various challenges faced when dealing with talent-management are as follows:
Time: There is always a shortage of time as a resource for recruiters as well as
candidates. As talent management focuses on recruitment of talented employees and searches for
top talent candidates for vacant job profile. It faces great deal of issues while dealing with top
candidates as to matter of fact that hiring managers as well as top candidates are both busy.
Basic Applicant Tracking: Due to constant development of it becomes hard to keep track
on latest technologies which puts firm at competitive disadvantage and also is a challenge for
effective talent management of the business firm.
P2) Examine appropriate research methods and approaches to primary and secondary research.
RESEARCH METHODOLOGY
Kinds of study: This study involves two kinds of methodologies which are qualitative and
quantitative. Quantitative report consists of denotative and statistical outcomes (Cappelli and
Keller, 2017) . Quantitative research is used in this report as it gives accurate data in numbers
which is easy to interpret. Qualitative research involves descriptions on various subjects and is
not used in this report due to time consuming nature.
Sources of information: Primary and secondary are two kinds of data sources used for
conducting research. Primary data is gathered directly from the sources through surveys
questionnaires and interviews while secondary data is obtained from already existing
information such as journals and articles. This research uses both kinds of sources to gather
information about talent management.

Sampling: Sampling refers to part of a demographic selected for conducting research.
There are two kinds of sampling practices namely probability and non-probability sampling. As
a group of 40 employees is selected at random for this research, probability technique is
effective for conducting accurate research in limited time.
Gathering information: Questionnaire, surveys, interviews and focus groups are some of
the instruments used for gathering information for research project. This research includes
construction of questionnaire for 40 employees of the crowne plaza hotel related to the
mentioned subject. This is because questionnaire is cost effective and less time taking (Deif, and
Van Beek, 2019).
Analysis of information: This is an important element of research as it involves
interpretation of data by using tools such as coding, typology content analysis and many more.
Content analysis is used in this report for analysing information correctly.
Ethics: This refers to various moral values adopted by the researcher in order to conduct
research properly. The researcher is required to adopt various principles such as maintaining
namelessness of responders usage of data with consent of responders and many others. This
helps the researcher complete their project without compromising on moral duties and obtain
effective results in structured manner (Ford, 2017) .
Reliability: This is another practice of research methodology associated with
questionnaire which helps the researcher check validity and reliability of the results.
Cost access and ethical issues: Financial investment helps the researcher complete their
research decently and systematically in limited time. Monetary resource also help in conducting
primary and researcher effectively in limited time. Researcher needs to check accessibility to
various resources beforehand as it helps in conducting the research systematically and swiftly.
Maintenance of ethical and moral values helps complete research authentically without
endangering private information of the responders (Guinan, Parise and Langowitz, 2019) .
TASK 2
P3) Conduct primary and secondary research by utilising suitable approaches for business
research project that considers cost access and ethical issues
Cost

Questionnaire is a suitable method for conducting primary research. Questionnaire
includes set of questions which aim to gather data from the responder. This method of
conducting primary research is affordable in comparison to other methods as it provides huge
amount of data from a large group of responders at relatively lower costs. The total cost for
conducting primary research through the use of Questionnaire was £500 . This included the cost
of building clear questionnaire, distribution of questionnaire among target groups and
interpreting the answers from responders to gain useful data (Metcalfe, Makarem and Afiouni,
2020) .
Online articles are an appropriate source for conducting effective secondary research.
This method is cost effective as most articles on the internet are available for free or at negligible
fee. The online article used in this research is free of cost. The article provided valuable
information and insight from experts in the field without any monetary investment. This is a
suitable method for conducting research as it reduced the total cost of this research by huge
amount.
Accessibility
Questionnaire includes identification of target audience for the research and inviting
them to participate in answering each part of the questionnaire. Completing questionnaires is not
time consuming which allows large groups of responders to participate in the questionnaire at
the same time. Questionnaires are accessible as data gathered directly from the target responders
is highly reliable and helps in constructing accurate and precise research. This also reduces
presence irrelevant data in the research (Paranosic, and Riveros, 2017) .
Online articles are highly accessible to every individual with an internet connection.
Information available in such articles can be easily cross checked for authenticity which allows
the researcher to find the most reliable and authentic source for their secondary research.
Irrelevant content and propaganda is easily identified in this method which improves the quality
of research.
Ethical issues
The main ethical issues related to questionnaires include taking consent from the
responders about using their data. Private data of all the responders gathered during primary
research is kept classified (Tafti, Mahmoudsalehi and Amiri, 2017) . Disclosing such sensitive
data is not possible without consent of each responder as it reveals personnel information and

opinions of the responders. Sharing such data with other individuals without receiving
permission fro responder is another ethical issue. This is resolved by keeping data gathered is
research restricted from outside usage (Taylor, 2018) .
The moral issue in context of using online articles as source for conducting secondary
research includes identification of propaganda or false information in various articles to
eliminate possibility of prejudiced information or incorrect data being used in this research.
P4) Utilize proper analytical tools and analyse data obtained from the research
Questionnaire
Q1) Are you aware about the theories and notions associated with talent management?
a) Yes
b) No
Q2) What are various methods for talent management which can be utilised for improving
talent management procedure in the hospitality industry?
a) Constructing detailed job titles
b) Regular evaluation of employee output
c) Targeted hiring procedure
d) Suitable reward system
Q3) What are primary advantageous of effective talent management procedure on the
workforce?
a) Improved employee encouragement
b) Continuous development of workforce
c) Increased satisfaction of workers
d) Improved interactions with managers
Q4) Do you think that talent management procedure is able to increase overall output of your
establishment?
a) Yes
b) No
Q5) Please offer suitable suggestions to your company for increasing retention of talented
employees by utilising various talent management approaches.
Theme 1: Understanding of talent management

Q1) Are you aware about the theories and notions associated with talent
management?
Frequency
a) Yes 28
b) No 12
Interpretation: From the above graph it is evaluated that out of 40 employees, 28 know
about talent management with an understanding of various theories and notions associated with
it. Workers understand common practices of talent management within the hospitality industry.
Supervisors need to take responsibility of informing 12 employees about talent management as
they don't have any previous knowledge about the topic.
Theme 2: Various talent management methods which can be utilised in the hospitality
industry
Q2) What are various methods for talent management which can be utilised
for improving talent management procedure in the hospitality industry?
Frequency
a) Constructing detailed job titles 7
b) Regular evaluation of employee output 17
a) Yes b) No
0
5
10
15
20
25
30 28
12 Column B

c) Targeted hiring procedure 7
d) Suitable reward system 9
Interpretation: From the evaluation of the above graph, it is determined that various
talent management methods are used by organisations to reduce turnover rates and build talented
workforce. 7 out of 40 workers understand that construction of detailed job titles is an effective
talent management method used by corporations to attract competent employees. Regular
evaluation of employees is effective talent management process according to 17 workers. In
addition to this, 7 employees have understand that targeted hiring procedure helps in the
construction of talented workforce. According to 9 employees providing construction of reward
systems is helpful increasing talent of staff members.
a) Constructing detailed job titles
b) Regular evaluation of employee output
c) Targeted hiring procedure
d) Suitable reward system
0
2
4
6
8
10
12
14
16
18
7
17
7
9
Column B

Theme 3: Primary advantages of talent management
Q3) What are primary advantageous of effective talent management
procedure on the workforce?
Frequency
a) Improved employee encouragement 12
b) Continuous development of workforce 5
c) Increased satisfaction of workers 15
d) Improved interactions with managers 8
Interpretation:Talent management gives enterprises various advantages which help the
company secure beneficial position in the industry. According to 12 employees improved
employee encouragement is a chief advantage of talent management. Out of 40 responders, 5
participants believe continuous development of the workforce to be primary advantage of talent
management . 15 employees said that increase in employee satisfaction is main advantage of
a) Improved employee encouragement
b) Continuous development of workforce
c) Increased satisfaction of workers
d) Improved interactions with managers
0
2
4
6
8
10
12
14
16
12
5
15
8
Column B

talent management . Remaining 8 employees understand that improved interaction with
managers is merit of talent management.
Theme 4: Impact of talent management
Q4) Do you think that talent management procedure is able to increase
overall output of your establishment?
Frequency
a) Yes 25
b) No 15
Interpretation: Talent management plays a significant part in improving overall output
of the workforce and helping the company achieve organisational objectives swiftly and
effectively. Out of 40 workers, 25 accept the statement that talent management is helping
increase overall output of the firm while 15 staff members differ with this statement.
a) Yes b) No
0
5
10
15
20
25
30
25
15
Column B

TASK 3
P5) Communicate research outcomes for the supposed audience
Stakeholders : In this research project, stakeholders have a vital part in the effective
completion of this project. Several of such stakeholders include government authorities, workers,
administration members and other related individuals. They are an important element of this
research project. 40 employees from the British hotel chain Crowne Plaza were taken as
responders in this research activity ( Vaiman, Collings and Scullion, 2017) .
Communication of research results: Various methods are used for effectively
communicating results of research project. This includes verbal communication or non verbal
communication through presentation or written document. For this report there is no requirement
to assist developing information by using written documents as communication method for
communicating result obtained from present report .
Credible statement: This report is based on the hospitality industry in which the British
hotel Crowne Plaza is selected to effectively evaluate usage of strategic practices in the
establishment. Usage of talent management procedure helps the company decrease employee
turnover and achieve various organisational objectives (Woo, O'Boyle and Spector, 2017) .
TASK 4
P6) Reflect on usefulness of research method used for achieving the objectives of research
project
It can be stated from the above report that I was able to gather profound knowledge and
methods related to talent management. I faced various obstacles such as completing accurate
report which included four objectives in short amount of time. I improved my communication
abilities in order to complete the research work with accuracy and precise content. I adopted
various ethical responsibilities during this project. I used relevant information obtained from
answers provided by the responders in questionnaire. This was time consuming research method
but it gave me accurate results (Collings, Mellahi and Cascio, 2017) .
P7) Consider alternate research methodologies and lessons learnt in the view of obtained results
Interview is another method for conducting primary research which involves gathering
data from the responder by asking open ended or close ended questions. This method is useful
for gathering relevant and profound information about complicated issues. This method requires

high labour and financial investment as it involves asking questions to each responder so that
opinion and viewpoints of every responder is analysed . This helps formulate precise and
flawless research.
CONCLUSION
From the above report it is analysed that an enterprise faces various issues such as
ineffective leadership, worthless selection process and many others during management of
workforce. Removal of such issues is necessary for improving overall output of the company and
proper management of workforce. The chief objective of talent management is to retain talented
employees and help the company construct skilled workforce.
REFRENCES
Books and Journals
Cappelli and Keller, 2017. The historical context of talent management. The Oxford handbook
of talent management, pp.23-42.
Collings, Mellahi and Cascio, 2017. The Oxford handbook of talent management. Oxford
University Press.
Deif, and Van Beek, 2019. National culture insights on manufacturing competitiveness and
talent management relationship. Journal of Manufacturing Technology Management.
Ford, 2017. Talent management and its relationship to successful veteran transition into the
civilian workplace: Practical integration strategies for the HRD professional. Advances
in Developing Human Resources, 19(1). pp.36-53.
Guinan, Parise and Langowitz, 2019. Creating an innovative digital project team: Levers to
enable digital transformation. Business Horizons, 62(6). pp.717-727.
Metcalfe, Makarem and Afiouni, 2020. Macro talent management theorizing: transnational
perspectives of the political economy of talent formation in the Arab Middle East. The
International Journal of Human Resource Management, pp.1-36.
Paranosic, and Riveros, 2017. The metaphorical department head: Using metaphors as analytic
tools to investigate the role of department head. International journal of leadership in
education, 20(4). pp.432-450.
Tafti, Mahmoudsalehi and Amiri, 2017. Critical success factors, challenges and obstacles in
talent management. Industrial and Commercial Training.
Taylor, 2018. Resourcing and talent management. Kogan Page Publishers.
Vaiman, Collings and Scullion, 2017. Contextualising talent management. Journal of
Organizational Effectiveness: People and Performance.
Woo, O'Boyle and Spector, 2017. Best practices in developing, conducting, and evaluating
inductive research.
Online

UK businesses need to focus on talent management, 2017, [online], available through
<https://www.raconteur.net/hr/talent-management/uk-businesses-need-to-focus-on-talent-
management/>
What is Talent Management and Why is It Important?, 2020, [online], available
through<https://expert360.com/resources/articles/talent-management-important>
4 Problems a Strong Talent Management System Can Solve, 2016, [online], available
through<https://thrivetrm.com/4-problems-strong-talent-management-system-can-solve/>