The Application of Talent Management in the Service Industry

Research Project

Table of Contents

TITLE
The application of Talent Management within the service industry as a strategic approach
on productivity and enhancing business/organisation success.
INTRODUCTION
Overview of the research
Talent management introduces to the effective process of ascertaining the empty post,
recruiting the capable person, creating skills of a person to match that post. There are certain
strategic approaches to talent management used by hospitality industry within the workplace
(Sheehan, Grant and Garavan, 2018). Performance assessments, selection process, effective
compensation etc. are consider main approaches. These are beneficial for an organisation to
attract and retain talent at workplace for longer time period. For this research, Crowne Plaza is a
selected multinational chain of upscale hotels in the UK. Hotel use above mentioned all strategic
approach to talent management for attracting top talent. This will be beneficial for hotel by
improving their productivity level and success at marketplace as well as in customer's mind.
Talent management is an essential process for an organisation because this will support
them by reducing the issue of high employees and improving business performance effectively.
There are different activities or tasks that will be requiring to follow by researcher for
completing this project in systematic and effective manner. Literature review is an essential
activity that will be done by investigator by using number of secondary sources such as articles,
magazines, journals, books etc. All these are useful resources used for fulfilling research gaps
and also assist in accomplishment of research aim and objectives easily. Research methodology,
data collection and interpretation etc. activity is also requiring by investigator for completing full
project systematically. Therefore, this project helps reader in identification of significance of
talent management within hospitality industry.
Research aim
“To determine the strategic approach for application of talent management in enhancing
the productivity and success of hospitality organisation”. A study on Crowne Plaza.
Research Objectives To identify the strategic approaches to talent management within a hospitality
organisation.

 To explore importance of talent management in improvement of business success and
productivity of Crowne Plaza. To analysis challenges faced by Crowne Plaza while managing talent within the
hospitality industry.
Research Questions
1. What are main strategic approaches to talent management within a hospitality
organisation?
2. How talent management helps Crowne Plaza in improvement of its business success and
productivity?
3. What are major challenges that are faced by Crowne Plaza while managing its talent
within the hospitality industry?
The purpose and significance for a research
Main purpose of preparing this investigation is to ascertain the strategic approach for
application of talent management in improving the productivity and success of an organisation.
This research is important for an individual by improving their basis knowledge about the
strategic approaches and its important in retaining of talent for longer period (Gupta, 2019). This
study is also beneficial for researcher by enhancing their research ability i.e. literature review,
collection of data etc.

LITERATURE REVIEW
This section of investigation is refer as a survey of scholarly knowledge on a specific
topic. It is a process of collecting accurate and detailed data regarding the stud. Main intention of
this part of study is to identifying the inconstancies and gaps in past investigation. This section
would also help in addressing each and every objectives of study systematically.
Strategic approaches to talent management within a hospitality organisation.
According to the D’Annunzio-Green (2018), there are various strategic approaches such
as developing job description, performance assessment, effective compensation etc. These
approaches helps hospitality enterprise by retaining talent at workplace. Performance assessment is effective way for workers to ascertain how they are
performing and how they can enhance is to do day-to-day assessments. With the help of
this, hospitality industry can easily analysis employee's performance and give them bonus
to retain talent (Strategic Approaches to Talent Management in The Workplace, 2020). Effective compensation is another strategic approach that supports hospitality enterprise
in accomplishment of its mission and vision. By providing effective compensation to the
worker is necessary for the development and success of an enterprise.
Importance of talent management in improvement of business success and productivity of
Crowne Plaza.
As per the view presented by Bratton and Watson, (2018), talent management helps
Crowne Plaza by enhancing their productivity and success easily. There are certain importance
of talent management which will be determined as below:
Attract top talent or expert: According to the Deng, Li and Huang, (2018), Having a
proper strategic talent management provides the chance to attract most skilled and talented
workers available. It turn to help Crowne Plaza in betterment of its business results and
performance effectively.
Improve business performance: Talent management supports workers to feel more
motivated, engaged and skilled, allowing them to perform business activity in the direction of an
enterprise's business goals, that turn to maximise client satisfaction and business success (The
importance of talent management and why companies should invest in it, 2020).

Challenges faced by Crowne Plaza while managing talent within the hospitality industry.
According to the Maurya and Agarwal, (2018), there are biggest talent management
challenges or issues for hospitality organisation. Some issues will determined as below:
Increased employee turnover: As per the view presented by Raza, Khan and Mujtaba,
(2018), It is a main issue faced by company while managing talent at workplace. For example: an
organisation will pay around one-fifth of a worker's wages on recruitment costs to ascertain a
suitable replacement. It would to impact over success and productivity level of company in
negative manner.
Lack of leadership: This is another main problem faced by an organisation while
managing top talent at workplace. For example: upper executive post are experiencing the
biggest level of employee turnover. This develop a major issue for human resource manager of
hospitality organisation: a lack of leadership in the company (Biggest talent management
challenges for HR, 2020).