Talent Management Strategies for Morrison: A Case Study

This report discusses the talent management strategies used by Morrison, a UK-based supermarket, to attract and retain employees. It covers the cost, aims and objectives, work breakdown structure, and methodology used to develop an understanding of the topic. The report also includes a literature review that explains the concept and significance of talent management, the impact of talent management on Morrison, strategies for attracting and retaining employees, and the benefits achieved through talent-management strategies within Morrison. The report concludes with a project management plan that includes a work breakdown structure and Gantt chart.

Unit -6

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Aims and objectives of the research......................................................................................1
P2) A project management plan..................................................................................................6
P3) Produce work breakdown structure and Gantt chart.............................................................7
TASK 2..........................................................................................................................................10
P4) Small scale research............................................................................................................10
TASK 3..........................................................................................................................................10
P5) Present findings and data....................................................................................................10
P6) Communicate appropriate recommendation.......................................................................11
TASK 4..........................................................................................................................................12
P7) Reflect value of undertaking project...................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCE................................................................................................................................13

INTRODUCTION
Managing a talent it is important for each organization where number of people is working
collectively. It is important to for an organization is that the right people are ready to perform
and manage business functions. Employees are an asset of the corporate industry where work is
shared among people who understand their goals, accomplish their jobs, and achieve their
personal and professional goals. The managers have good skills and abilities to understand
problems of their staff and solve them which supports to develop the organizational productivity.
To increase business performance Morrison has been selected that is large size UK based super
market sales different types of products and services. The management of such organization
understand needs of their customers and develop organizational productivity. The present report
covers cost, Aims and objectives, work breakdown structure and methodology that used to
develop understanding about particular topic.
TASK 1
P1) Aims and objectives of the research
Overview of the Research – Managing talent is the vital aspects for each organization
where number of people works collectively for the purpose managing organizational functions
and activities. It has seen that talent management is the activity of arranging people and getting
work done properly which supports to develop the business performance. The aim of
organization is to increase productivity which is possible through attracting and retaining the
people at the workplace. Recruitment and selection is the practice of identifying vacancy and
selecting the right people which give their contribution in industry working that supports to attain
business goals. Morrison is a larger supermarket that sells a variety of products and services that
improve performance with the help of employees. Management plays a key role in identifying
vacancies, hiring qualified employees, and analysing the skills and abilities that support the
productivity of the company. The HRM management is main department of company who
identify skills and abilities of candidates to work effectively.
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The aim of research - To identify talent strategies that utilized by management to
attracting and retaining of individuals. A Case study on Morrison.
Objectives of the research: The objectives of the research are:
 To determine the concept and significance of talent management?
 To identified the effects of talent-management on Morrison in context to retention and
attraction of workforce.
 To identified the tactics for attracting and retaining of workers at workplace.
 To measure diverse advantages that is achieved by talent-management tactics in
Morrison?
Research Questions:
 What is the concept and significance of talent management?
 What is the impact of talent-management on Morrison in relation to retention and
attraction of workforce?
 What are the strategies for attracting and retaining of employees at workplace?
 What different benefits that is achieved through talent-management strategies within
Morrison?
LITERATURE REVIEW
To identify the concept and significance of talent management?
As per opinion of Fan, 2019, managing a talent is the concept of influencing, attracting,
identifying, and selecting the best people who gets ready to work collectively. The important task
for organization is to influence number of people and managing each function properly. The
management have good skills and abilities to work that supports to manage work and develop
business productivity. This initiates a positive working environment where people feel higher
satisfaction. In relation to Morrison, talent management is the regular process of identifying,
recruiting, selecting, and controlling business activities that supports to work done collectively.
The control is familiar with the requirement in their personnel and offer the proper terms via way
of means of putting them on the proper region which could assist to broaden commercial
enterprise performance. This is substantial for every organization to recognize skills control
making plans and techniques which can be used to carry adjustments and preserve better
performance. The reason of talent where company invest are defined as:
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Employee motivation – Talent management is uses by organization for the purpose of
getting work done and developing business activities. Managing people is important strategy that
uses by management for understanding problems of their staff and providing them right benefits
that can help to develop organizational performance. In relation to Morrison, employer uses
motivation by solving their problems that can help to develop organizational performance (Fan,
2019).
Higher client satisfaction – If organization is able to satisfied the needs of employees
then can be considered as highly motivated that can help to accomplish business goals. Client
satisfaction is another important aspects which used to bring changes at workplace and maintain
productivity. In relation to Morrison, HRM management understand problems of their staff and
allocate work accordingly.
Managing the people at the right place – To recruit people and placing them at right
place is the significant for talent management that can help to accomplish business goals. In
relation to Morrison, management plays an important role in conducting environmental analysis
and placing employees in the right places to help improve performance.
To determine the impacts of talent management on Morrison in relation to retention and
attraction of workforce.
As per opinion of Abdullah 2019, Talent management is a broader term used by
individuals or managers to develop their business activities. Organizational management plays an
important role in the business by analyzing the needs of employees and providing them with a
variety of benefits that increase the productivity of their business. In relation to Morrison,
impacts of talent management in relation attracting and retaining employees are defined below:
High employee turnover – In case employee who is working in organization not
satisfied then face challenges of high employee turnover that affect the profitability. Employees
are valuable assets of company who perform all actions and activities collectively. In case
employees are not satisfied with behavior, compensation, motivation, salary and others aspects
then they make decision to leave that directly affects business industry.
Lower production and profitability – Talent management is the process of arranging
people and developing business activities. It has seen that productivity and profitability of
organization is reducing continuously due to lack of talent management that created problems in
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operating business. In relation to Morrison, sales and profitability is decreasing due to lack to
talent management.
Employee dissatisfaction – Employee satisfaction is important for organization where it
became important to solve problems that can help to develop productivity. In relation to
Morrison, there is high dissatisfaction between employees that directly created problems in
running business that affected profitability.
Having competition – This is another issue facing by organization as competitors are
running their business by offering better quality of products and services. Morrison is facing the
challenge of high competition because employee is not managing their functions. The main
competitors of Morrison are Tesco, Walmart and others.
Thus, from the above it can be evaluated that Morrison is facing challenge of lower
productivity, sales, and high employee turnover due to lack of talent management.
To determine strategies for attracting and retaining of employees at workplace.
According to Langenwalter 2019, Employee retention is the activity of identifying people
and retaining people at workplace that supports to accomplish business goals. Talent
management is the practice of identifying vacant position and recruiting skilled people that
supports to operate a business effectively. The different types of talent management strategies
used by Morrison are defined below:
Recruitment and selection – This strategy is related to knowing vacant position and
recruits people by using skilled people and employees. This practice is related to hiring and
selecting the best people who gets ready to work and manage functions. In relation to Morrison,
recruitment strategy is used by employer under talent management that can help to operate a
business regularly.
Training and development – This strategy should be used by managers for the
purpose of providing training and development program to their staff that build confidence to
work and maintain higher performance. In relation to Morrison, HRM management uses training
and development strategy that used to provide learning program to their staff and develop their
understanding in relation to particular topic. This can help to increase business performance.
Performance Appraisal – This strategy is related to analyzing employee’s
performance and provides them right benefits which could help to increase business activities. In
relation to Morrison, management use appraisal strategy to analyze employee’s performance and
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give them rewards for their well performance. This can help to develop organizational
productivity.
To measure different benefits that is achieved through talent-management strategies within
Morrison?
As per view point of Hill 2019, The commitment to hire, manage, develop, and retain the
most talented people who are ready to work and enhance the organizational performance is all
about talent management. Companies are beginning to recognize the value of a talent
management system in which new technology, innovation, and digital transformation are used to
recruit and motivate employees. This can assist in putting all employees in the correct area,
where they have the knowledge and abilities to improve the company's performance. In context
Morrison, talent management used by management for gaining such benefits:
Better recruitment – To support the management of all features, it is important for the
organization to be able to see what is happening in the environment and how the activity is
taking place. It is critical for a business to hire people who are talented and knowledgeable in
order to improve the organization's performance. Human resource management at Morrison uses
improved recruitment to hire and select the best workers, which can help to improve the
organization's performance.
Deeper employee engagement – With the help of talent management, HRM department
of Morrison can engage employee for long period of time and get work done effectively. This
can help to develop business productivity and profitability.
Minimize the attrition – For a business, turnover metrics are critical because they reveal
numerous flaws in the personnel management process. When a company needs staff, it conducts
an interview process to find candidates who are a good fit for the job. Morrison, a multinational
supermarket that provides retailing services to its customers, use talent management to reduce
attrition and keep employees engaged in their work (Hristov, and Petrova, 2018).
Thus, from the above it has been explained Morrison can improve its employee retention
power and increase productivity by managing all functions effectively. The management
understand employee requirement and provide higher motivation that supports to engage in work
and retain people for long period.
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P2) A project management plan
A project management plan is considered a formal document used by administrators to
develop a plan and manage all functions. This is important for an organization to understand
what is happening in the environment and how activity is happening. (Langenwalter, 2019). The
aim of Morrison is to increase profitability so it has formulated a project management plan that is
defined below:
Cost – To start any business and work cost is important that is decided by management
by focusing over each function and activity that needs to perform. The current project is to
analyse talent management strategies which could be used by Morrison to retain and attract the
employees at workplace so that cost is require to perform all activities. The cost requires in
research and development, maintainence, using tool and motivating staff.
 Time – This can be determined as timeframe work, uses by management to perform all
functions and timely and attain business goals. For each organization it is important to all
activities should be run timely. To complete the current project about strategies to talent
management 3 week as time period has been decided that can help to complete work
accordingly. Scope – This refers to the ability and capability to collect data on a certain topic that can
aid in the management of all operations and activities. By developing the performance,
this states both favorable and unfavourably outcomes. The current project is about talent
management and related strategies that companies use to achieve positive results and
manage higher performance. The scope is broad because talent management is a difficult
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concept to grasp, and all functions and activities are dependent on it to run a business
effectively. Quality – This is an important point. This shows that the information provided by others needs to
be relevant and of high quality in order to make the best possible business decisions. It
also sets the appropriate time frame and data that one should use to see positive results. In
the current investigation, the focus was on obtaining quality and appropriate data that was
relevant to the study and reaching higher performance. This also aids employees and
researchers in completing tasks to a high standard. Communication – In the case of current research talent management activities, proper
goal and objective conveyance is used to establish a balanced level of transparency.
Authenticity is maintained in this manner, and the researcher employs a range of
approaches, including internet services, computers, face-to-face engagement, and others. Risk - It is defined is the element of danger, in which case the redundancy rate is clearly
reduced or eliminated by the researcher. For this reason, research profitability and
productivity are calculated without considering loopholes. Several tools and strategies are
employed by research to increase the identification and knowledge of higher performance
in relation to talent management strategy. ( T ARTICLEINFO, 2020).
Resources - It is the foundation upon which researchers make effective use of the numerous
resources required to control a wide range of research possibilities. When carrying out any
business activity or task, it is critical to have the appropriate resources and methodologies,
which researchers employ to focus on each activity and manage higher production.
P3) Produce work breakdown structure and Gantt chart
Gantt chart – This is given by Karol Adamicecki for managing each project and
developing business performance. This is important for researcher to analysis the task and
manage function by improving productivity. This states scheduling of activities which needs to
complete in time period and maintain higher performance. In relation to Morrison, management
uses Gantt chart to explaining their functions as well as activities in to different sections. This
supports to manage all task and increase performance.
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Work Breakdown structure – This framework is related to splitting up the larger task in to
smaller sections and make work more productively. In large organization, having number of
project which needs to be done timely so that WBS is a structure which used by management to
allocate work in to small task and maintain higher performance (Sharipov, Krotenko and
Dyakonova, 2020).
TASK 2
P4) Small scale research
There are two primary sorts of research methods, which are as follows:
Qualitative method- The qualitative approach is a strategy for acquiring data that can be
expressed through words, attitudes, feelings, and other means. It is simple to understand for the
user, but it cannot be expressed in tables, graphs, or pie charts. As a result, adopting such a
method needs the researcher's sufficient skill and expertise (Atrizka, and et.al., 2020).
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Quantitative method – This technique is related to collecting data and information from
other sources in the form of theoretical, practical and statistical. This can help to bring the
changes in existing task and introduce new one that can help to accomplish business goals.
From the above it Quantitative research method is used by researcher that could help to
collect theoretical as well as practical information by managing all functions and activities
(Almohtaseb and et.al., 2020). The researcher is having good knowledge and skills that make
easier task and make complete each work. This also helps to develop the business performance.
TASK 3
P5) Present findings and data
Sources of data collection:
 Primary sources – Under this, researcher conduct analysing by using primary resources
or first-hand resources such as interview, market research, questionnaire, and others.
 Secondary sources – This method is related to collect information from already collected
sources such as magazine, internet, and others that can supports to make decision earlier
and attain business goals.
Sampling – This technique is connected to selected best candidates out of population that
can help to give their opinions regarding specific topic and manage performance. In relation to
talent management strategies, 40 is the sample size that uses to develop understanding and
attaining higher performance (Hristov and Petrova, 2018).
From the above discussion it has been found that talent management strategies ae most
important that should be used by organization for the purpose of running their business
continuously and accomplish business goals. The managers should understand how their
employees will be satisfy and then strategies should be followed accordingly. This can help to
attain the positive outcomes by managing all functions and conducting research properly.
P6) Communicate appropriate recommendation
 This section of report give recommendation to Morrison is to focus over employee
satisfaction where different benefits should be provided to employees and get work done.
 The management should be identify the vacant position and recruit skilled people by
conducting interview round and analysing their skills as well as abilities to work.
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 Training and development strategy is required to impr0ove employees as well as employer
learn9ing that used to accept changes at workplace and complete work.
 Performance appraisal strategy is used to remove the feeling of participation and motivate
others top work hard that could help to increase business activities and performance.
 To bring changes there is need to have skills and employees engagement that uses by
employer by focusing over talent management and maintaining higher performance.
 The management should be followed motivation strategies that could help to motivate
employees and encourage retaining for long period.
 To conduct research quantitative method should be used that provide relevant and authentic
information in relation to particular topic.
TASK 4
P7) Reflect value of undertaking project
Research shows that talent management is an important potential for companies, and they
have applied many strategies and policies to improve work efficiency. My tutor assigned me to a
project on talent management and organizing people at work while I was in college. I used a
model to explain my project in the explanation phase, evaluated my talents and abilities in a
particular area while working in the emotional phase, and supported all activities. The evaluation
step analysed the collected data for a better interpretation that could support the operation of all
features and activities. In the final part of the project, I completed the project by strengthening
my strengths, overcoming my weaknesses and pursuing future prospects.
This has developed my understanding about problem solving, and ICT skills that is most
important to handle any project. While doing the project in noticed that my research skills was
not good which I improved by working with team member who have good knowledge about
communication and collaboration that supports to managing the activities (BHATT and
SHARMA, 2019). This has improved my problem-solving abilities as well as my ICT skills,
which are essential for managing any project. While working on the project, I realised that my
research skills were lacking, which I was able to enhance by working with team members who
had strong communication and interaction abilities, which helped me manage the tasks.
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CONCLUSION
The aforementioned analysis found that in order to manage and run a business
successfully, strategies, planning, and schemes that can be used to manage all functions are
required. A researcher is someone who conducted a study and came to a conclusion using the
most applicable method. The primary approach is based on an interview, a case study, and an
interview round, which are all employed by the researcher in this research to manage all
activities. This also aids in the development of knowledge and higher performance in a changing
business environment.
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