Stakeholder Values and Ethics: A Case Study on TAP Company

STAKEHOLDER VALUES AND ETHICS 1
Case study: Stakeholder Values and Ethics
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STAKEHOLDER VALUES AND ETHICS 2
The Culture at TAP Company
The culture in TAP does not appear to be in alignment due to various ethical conduct
from the case which includes the following: TAP Company had no inside legal counsel
governing the marketing campaign before being launched. The Company considered the
governing legal counsel as a no requirement department which is unethical. With no such
governing body in the organization, marketing of drugs where some even does not meet the
standards may be made possible which in turn may compromise the set standards upon launching
such drugs (Shaw and Whitney, 2016). Bribing in TAP is another unethical conduct where
Durand found himself in a conference where sales representatives openly discussed bribing the
urologists in order to encourage prescription of Lupron a new drug for prostate cancer by the
company. Fair competition in the pharmaceutical industry should be embraced by the TAP
Company with no possibility of bribery so as to encourage the prescription of the drugs in order
to realise more sales which is an unethical conduct (Skandrani and Sghaier, 2016).
TAP sales representatives also engaged in giving doctors Lupron samples at a discount or
for free without accounting for the single doses given. The act is unethical which when realized
can lead to heavy fines.
From the above unethical practices in the Company, it is with no doubt that the
Company’s culture is not in alignment and immediate transition of the Company is required so as
to adhere with the correct ethical practices.
The Culture change effort that Douglas undertook on TAP Company and the causes of their
Failure