Tap Unethical Culture

TAP UNETHICAL CULTURE 1
TAP UNETHICAL CULTURE
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TAP UNETHICAL CULTURE 2
Question1
Ethical culture in a business organization refers to the expected code of conduct within the
organization whereby the organization is expected to exercise transparency in its various
operations, adhere to its commitments and treat its people (employees, customers and partners)
well (Ardichvili, Mitchell and Jondle 2015, p.445). An unethical culture in an organization arises
when an organization engages in various dubious actions in order to maximize its profit in a
dishonest way (Giacalone and Jurkiewicz 2013, p.85). Some of these dubious practices include
duplicitous marketing of an organization’s products, partners being misled about the deals made
by the organization and unfair treatment of workers whereby employees are promised about
bonuses in order to work hard but they never receive the promised bonuses (Ruiz-Palomino,
Martínez-Cañas and Fontrodona 2013, p.177).
The ethical culture at TAP appears to be in misalignment. The organization involves itself in
various dubious practices in order to make high profits. For instance, TAP does not have a legal
counsel department as it views it as a sales prevention department. TAP at one point is seen
bribing urologists in order to prescribe the organization’s prostate cancer new drug Lupron. Sales
representatives at TAP offer free or discounted Lupron samples to doctors in order to increase
their sales. TAP is also seen offering urologists’ big television screens, office equipment and golf
vacations in order to keep prescribing their Lupron and increases their sales. Free samples
offered to doctors by TAP are not accounted for which is a requirement by the law and deviating
from it may lead to high fines. TAP also holds doctors parties rather than offering drugs which
are based on good science. It’s therefore worth concluding that, the ethical culture at TAP is in