This study explores the global business environment, threats and opportunities for SMEs, advantages of international trading blocs, tariff and non-tariff barriers, and the process of sealing a deal in the international market. It discusses the importance of adapting to new trends and opportunities, analyzes the advantages of international trading blocs, and highlights the various barriers faced in the international trading environment. The study also provides insights into the process of entering the global market and compares different ways of entering new markets.